A Study on Social Media Management and Digital Marketing

Social media management has become a crucial component of digital marketing strategies in the modern business environment. This study analyzes the effectiveness of social media management in enhancing digital marketing performance using secondary data. It explores how platforms such as Facebook, Instagram, and Twitter influence customer engagement, brand awareness, and purchasing decisions. The findings reveal that strategic social media management significantly improves customer interaction and brand visibility. The study concludes that businesses must adopt well-planned social media strategies to achieve digital marketing success.