BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT
CHITRA, V and SHABNAM, A BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT. In: INTERNATIONAL CONFERENCE ON PANORAMIC ADVANCEMENT IN BUSINESS PARADIGM, INTERNATIONAL CONFERENCE ON 23.1.2026, CHENNAI.
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Abstract
A Unique brand experience captures customers attention, provides excellent customer case and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged customers are more likely to spend time interacting with your brand and explore the offerings with an open mind. This exploratory study examines the impact of brand experience and customer loyalty in the cosmetic products industry.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Commerce > Management |
| Domains: | Commerce |
| Depositing User: | Mr IR Admin |
| Date Deposited: | 19 May 2026 05:15 |
| Last Modified: | 19 May 2026 05:20 |
| URI: | https://ir.vistas.ac.in/id/eprint/18721 |
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