INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING

Personalization enhances customer perception by increasing perceived relevance, reducing information overload, and
strengthening emotional engagement. From a cognitive processing perspective, personalized stimuli are more likely to activate
reward centers in the brain, foster positive affect, and improve recall. Finally, it concludes that Neuromarketing goes beyond
demographics to identify "hidden" preferences by mapping how individuals process information and make decisions, such as
which visual elements in an ad capture attention