Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce

The swift advancement of Artificial Intelligence (AI) is revolutionizing the worldwide e-commerce scene by empowering companies to automate procedures, tailor client experiences, and make data-driven choices. However, due to a number of impacting factors, the adoption of AI technologies differs greatly across e-commerce platforms. With an emphasis on organizational, technological, and environmental aspects, this paper explores the major factors influencing the adoption of AI in e-commerce. utilizing the elements of marketing, technology, organization, and environment. This study uses information gathered from 162 survey participants with relevant e-commerce experience. The results show that decisions to embrace AI are heavily influenced by organizational support, external market factors, and technological preparedness. Furthermore, opinions of AI technology are significantly influenced by perceived utility and usability. The study emphasizes the potential and difficulties e-commerce companies encounter when putting AI technologies into practice. Strategic and policy recommendations are made in light of the findings to promote the more successful implementation of AI. The research's conclusions can help policymakers, developers, and corporate executives use AI to boost innovation and competitiveness in
digital commerce.