IMPACT OF RESONANCE ON INFLUENCER MARKETING

Maheswari, G S and Mohammed Saif, N (2026) IMPACT OF RESONANCE ON INFLUENCER MARKETING. IMPACT OF RESONANCE ON INFLUENCER MARKETING, 36 (1): 1. pp. 2459-2460. ISSN 1053-7899

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Abstract

ABSTRACT: High resonance signifies that followers deeply identify with the content, transforming passive viewership into trust, brand
loyalty, and increased purchase intent, making it a critical component alongside reach and relevance. It deals the emotional connection and
depth of engagement between an influencer and their audience—drives higher conversion rates, builds trust, and fosters brand loyalty. Unlike
mere reach, high-resonance campaigns, often featuring authentic storytelling, turn followers into customers, leading to better ROI and, in
some cases, over 10% higher campaign performance.

Item Type: Article
Subjects: Commerce > Management
Domains: Commerce
Depositing User: Mr IR Admin
Date Deposited: 11 May 2026 06:54
Last Modified: 03 Jun 2026 09:03
URI: https://ir.vistas.ac.in/id/eprint/16334

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