A Study on the Factors Influencing Women Entrepreneurs’ Motivation in the Marketing of Organic Products

This study explores the key motivational factors
influencing women entrepreneurs in India’s organic products sector
based on data from 245 respondents. Findings show that market
demand is the strongest motivator, followed by health consciousness,
environmental concern, empowerment, passion for natural products,
and community impact. The results offer useful insights for
policymakers and stakeholders to support women-led
entrepreneurship and promote sustainable growth in the organic
products industry.