IDENTIFICATION AND QUANTIFICATION OF KEY FACTORS INFLUENCING SUCCESS OF DIGITAL MARKETING

Digital marketing has emerged as a powerful tool for businesses to promote products and services, engage customers, and enhance brand performance in the competitive market environment. The success of digital marketing depends on several key factors such as search engine optimization
(SEO), content quality, social media marketing, website usability, online advertising,
customer engagement, and data analytics. This study aims to identify and quantify the
major factors influencing the success of digital marketing and examine their impact on
business performance and customer satisfaction. Email marketing that is based on
engagement Detailed lead profiling Push notification from Brower, Personalization of
content. The objective of the study is to study the theoretical framework of consumer
perception towards digital marketing. The research adopts a descriptive and analytical
approach using both primary and secondary data sources. Primary data is collected
through structured questionnaires distributed among consumers and business
professionals, while secondary data is gathered from journals, websites, research
articles, and industry reports. Statistical tools such as percentage analysis, correlation,
regression, and ranking methods are used to analyse the collected data.
Keywords: Digital marketing, identification, influencing, factors and quantification etc