Items where Division is "Management Studies" and Year is 2025

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A, Asha and S, Karthika and Saranya, P.C. and Arumugam, Deepak (2025) Securing Smart Grid IoT System using A Robust RNN based Cyberattack Detection Framework. In: 2025 International Conference on Electronics and Renewable Systems (ICEARS), Tuticorin, India.

A, Narmadha and G, Amutha (2025) Cultural Practices and Environmental Adaptation — Traditional Ways of Living in Harmony with Changing Ecosystems. In: Cultural Practices and Environmental Adaptation — Traditional Ways of Living in Harmony with Changing Ecosystems. Kitablane (QBV Media LLP), pp. 443-452.

A, Narmadha and G, Amutha (2025) Urbanization, Modernization, And Cultural Shifts In A Changing Climate: Cultural Consequences Of Industrial And Urban Expansions. In: Cultural Climates: Narratives of Adaptation, Sustainability, and Change. Kitablane (QBV Media LLP), pp. 453-472.

A, Vivekananth and Thirumagal, P G (2025) Customer Adoption of AI-Based Chatbots in Retail Banking Using Hybrid SEM-ANN Modeling Approach. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

ARJUN, M. and Anitha Kumari, D. (2025) ANALYZING THE IMPORTANCE OF FREIGHT FORWARDING DOCUMENTATION IN FACILITATING SMOOTH CUSTOMS PROCESSES. IARJSET, 12 (5). ISSN 23941588

Aafreen Banu, M. and Devi, Kabirdoss (2025) ANALYZING THE IMPACT OF QUALITY OF WORK LIFE ON EMPLOYEE PRODUCTIVITY AND ORGANIZATIONAL COMMITMENT IN PHARMACEUTICAL COMPANY. IARJSET, 12 (4). ISSN 23941588

VISTAS (2025) Framework for Developing Explainable Artificial Intelligence (XAI) Models to Enhance Trust and Accountability in Decision-Making Processes. 202541081615A.

Anandhakrishnan, R. and Vimala, D. and Vasantha, S. (2025) Integration of Continuous Improvement Approach in Sustainable E-Government Services Towards Citizen Satisfaction in Health Sector Development of Conceptual Model. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Anandhi, S and Thirumagal, P G (2025) EWOM Information Evaluation On Purchase Decisions Of Electronic Home Appliances: A Study In Chennai City. International Journal of Environmental Sciences. ISSN 2229-7359

Anandhi, S and Thirumagal, P G (2025) Evaluating The Impact of Ewom Information Usefulness on Electronic Gadget Purchase Decisions. International Journal of Environmental Sciences. ISSN 2229-7359

Anbu, T S and Rajini, G (2025) Revitalizing Quality of Work Life as a catalyst for Sustainable Livelihoods in India's Evolving Economic Landscape. In: IEA Conference, DEC 26 - 28 , 2025, VISTAS.

Anitha, K. and Anitha, A. and Preetha, S. and Annie, Sam (2025) Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics. In: Data Engineering for Data-driven Marketing. Emerald Publishing Limited, pp. 73-90. ISBN 978-1-83662-326-7

Anitha Kumari, D. (2025) India's Economic Growth and Its Synergy With SDG Targets: Public- Private Partnerships in Advancing SDGS. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Anitha Kumari, D. and Ganesh Babu, L. and Sudha, S (2025) EFFECT OF EMPLOYEE ENGAGEMENT WITH SURVEILLANCE GOODNESS ON JOB ENFORCEMENT IN THE MANUFACTURING SECTOR. In: International Multidisciplinary Conference.

Anitha Kumari, D. and S, Sudha and M, Gowtham and R, Divya and S, Bala Thirupura Sundari K and V, Vardhini (2025) AI-Driven MBA Programs for Personalized Learning and Skill Development for Future Business Leaders. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Anitha Kumari, D. and Sudha, S and Jahan, M. (2025) LOGISTICS IN ACTION REAL - WORLD CASE STUDIES. Matrix. ISBN 978-81-989097-4-9

Azhaguvel, V. and Amutha, G. (2025) Assessment of end user expectations by enhancing quality standards in Indian ports: Volume 1. In: Applications of AI in Smart Technologies and Manufacturing. 1 ed. CRC Press, London, pp. 360-368. ISBN 9781003602453

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BUVANESH, R. and Anitha Kumari, D. (2025) AIR CUSTOMS CLEARANCE PROCESSING OF TIME ANALYSIS. IARJSET, 12 (5). ISSN 23941588

BUVANESH, R. and Anitha Kumari, D. (2025) Air Customs Clearance Processing Time Analysis. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Bagavathy, K. L. and Shanmugam, Harihara (2025) Social media marketing and consumer behaviour in online pharmacies: A study in Tamil Nadu, India. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Balaji, B. and Preetha, S. (2025) A Machine Learning Approach to Predict Customer Loyalty Based on CSR Perception Metrics. In: 2025 2nd International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), 9-10 October 2025, Chennai, India.

Bamini, J and Govindarajan, A. and Balamurugan, Dhanushkodi and Seal, Sudeshna and Martis, Jason Elroy and Meenakshi, S. (2025) Enhancing Employee Retention with AI: Predictive Analytics and Decision Support Systems. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Bibiyana, D. Janis and Ramu, V. and Rakesh, R. and Raja, S. and J, Juno Jasmine and Chandramouli, S. (2025) Deep Learning for Stock Market Prediction. In: 2025 International Conference on Frontier Technologies and Solutions (ICFTS), Chennai, India.

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Chandya, B. and Devi, Kabirdoss (2025) THE IMPACT OF HUMAN RESOURCE WELFARE POLICIES ON EMPLOYEE WELL-BEING AND PERFORMANCE IN ENGINE ASSEMBLY UNIT. IARJSET, 12 (4). ISSN 23941588

Chitra, S G and Madhumita, G (2025) Green Choices and Organic preferences : A Comprehensive review of environmentally conscious consumer behaviour. International Journal of Environmental Science.

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D, Anitha Kumari and S, SUDHA and M, JAHAN (2025) Logistics in Action: Real-World Case Studies. 1 ed. MERIMAX International Publications, Australia. ISBN 978-81-989097-4-9

D, Anitha Kumari and S, Sudha and G, Manoj and N, Mari Anand (2025) Micro and Macro Impact: The Role of AI in Transforming Skilling India. In: Indian Economy – Navigating Domestic Realities and Global Shifts, 27th to 29th December 2025, VISTAS.

DHARSHAN, S. and Anitha Kumari, D. (2025) ANALYSIS ON "LOGISTICAL CHALLENGES FACED BY PRODUCT EXPORTERS. IARJSET, 12 (5). ISSN 23941588

DHARSHAN, S. and Anitha Kumari, D. (2025) Challenges Faced by The Exporters. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

DINAKARAN, D. and Anitha Kumari, D. (2025) OPTIMIZING FIRST MILE AND LAST MILE OPERATION. IARJSET, 12 (5). ISSN 23941588

Della, Samuel and Murugan, P (2025) A STUDY ON THE IMPACT OF AI-POWERED PERSONALIZED MARKETING ON CONSUMER PURCHASES. Recommendation engines and dynamic advertising: Impact on decision‑making and satisfaction.

Deva Mandan, Marlin Suvega and Annie, Sam (2025) Driving Entrepreneurship And Startups In Present Digital Era. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

Devi, Kabirdoss and Vardhini, V. (2025) The Role of the Board of Directors in Corporate Governance: A Case Study of Byju's. In: Approaches to Global Sustainability, Markets, and Governance ((AGSMG)). Springer Nature Link, pp. 89-106.

Dhanashree, G. S. and KAMILAH BANU, H and Madhumita, G and Priyadharshini, R (2025) Green Human Resource Management: A Comprehensive Review of Evolution, Practices, and Implications in the Indian and Global Contexts. International Conference on Integrative Approaches Across Multidisciplinary studies & Research. pp. 201-207. ISSN 978-93-48954-15-2

Dheenadhayalan, V. and Brindha, Dr.P (2025) THE INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOR: A NEUROMARKETING PERSPECTIVE. In: Cutting-Edge Research in Commerce and Management: A Technology Perspective – Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung.

Dhilipan Rajha, R A and Rajini, G (2025) Analysis of the Effects of Responsible Tourism Practices on Quality of Life in Specific Districts of Tamil Nadu. In: IEA Conference, DEC 26 - 28 , 2025, VISTAS.

Dhilipan Rajha, R A and Rajini, G (2025) Sustainable Tourism Practices and Their Impact on Local ‎Communities in Tamil Nadu. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 441-446. ISSN 2309-4508

Dinesh, M. and Anitha Kumari, D. (2025) Mitigating The Risk of Vessel Schedule Reliability in Shipping. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Dr, Bakkialakshmi.S (2025) Navigating the Challenges of Functional Management. In: Navigating the Challenges of Functional Management. Muthra Publishers.

Dr, Bakkialakshmi.S (2025) Organisational Behaviour. In: Organisational Behaviour. New Chennai Publications.

Dr, Bakkialakshmi.S (2025) A Study on Management Practices, Employee Empowerment, and Involvement in Thoothukudi City. In: A Study on Management Practices, Employee Empowerment, and Involvement in Thoothukudi City. Muthra Publishers.

Dr, V.Jayanthi (2025) Analyzing the Impact of Microfinance on Women Empowerment through Self-Help Groups in Selected Northern Districts of Tamil Nadu. 2025 16th International Conference on Computing, Communication and Networking Technologies (ICCCNT), NA (NA): NA. pp. 1-5. ISSN 2637-9430

Dr, V.Jayanthi (2025) Emotional Intelligence And Its Impact On Work Stress And Work-Life Balance: A Study In Chennai’s Ites Sector. International Journal of Environmental Sciences. ISSN 2229-7359

Dr, V.Jayanthi (2025) Green Banking Practices Among Customers in Select Commercial Banks in Chennai City. 2025 International Conference on Networks and Cryptology (NETCRYPT), NA (NA): 11102644. pp. 920-925. ISSN NA

Dr, V.Jayanthi (2025) Influence of Family Climate Towards Leadership Effectiveness in the Family Owned Business. MSW Management – Multidisciplinary, Scientific Work and Management Journal, 35 (2): NA. pp. 2800-2806. ISSN 1053-7899

Dr, V.Jayanthi (2025) Leadership Effectiveness and Family Dynamics in Family-Owned Businesses. MSW MANAGEMENT - Multidisciplinary, Scientific Work and Management Journal, 35 (2). ISSN 1053-7899

Dr, V.Jayanthi and Sayeedha Firdouse, Z (2025) The Role Of Emotional Intelligence In Shaping Work-Life Balance: Insights From Chennai’s Tech Industry. International Journal of Environmental Sciences. ISSN 2229-7359

Dr, V.Jayanthi and Vasumathy, S (2025) Financial Literacy and Business Success: Bridging Knowledge Gaps for Enhanced Profitability. 2025 16th International Conference on Computing, Communication and Networking Technologies (ICCCNT), NA (NA): NA. pp. 1-5. ISSN 2637-9430 (IEEE conference proceedings online ISSN; verify against IEEE Xplore once indexed)

Dr Sudha, S (2025) EXPLORING MANAGEMENT TOOLS IN PREDICTING EFFECTIVE SUPPLY CHAIN. In: E - Commerce and Digital Business. Innovation Online Training Academy (IOTA) Publishers, coimbatore, pp. 31-33. ISBN 978-93-48990-69-3

Dr.G.Amutha and Dr.A.Narmadha, V. (2025) INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT. Merimax Publication, Australia, Chennai and Kanyakumari. ISBN 978-81-991137-5-6

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Esakkiammal, E. and Devi, Kabirdoss (2025) Retirement Planning and Financial Security: Assessing Awareness and Preparedness Among Individuals in Chennai. IARJSET, 12 (4). ISSN 23941588

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Farida, Virani and Amutha, G and Kotteeswaran, M. and Priyadharshini, R and Narmadha, A and Kalaiyarasan, B and Arun, Raaza (2025) MAPPING MENTAL HEALTH LITERACY ACROSS VARIED PROFESSIONS AND ITS FAR-REACHING IMPLICATIONS. Archives for Technical Sciences, 33 (2). pp. 90-99. ISSN 1840-4855

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Gayathri, R and Preetha, S. (2025) HARMONIZING THE CORE VALUES OF RESPONSIBLE LEADERSHIP: NURTURING EMPLOYEE WELLBEING THROUGH COOPERATIVE BEHAVIOURS. HARMONIZING THE CORE VALUES OF RESPONSIBLE LEADERSHIP: NURTURING EMPLOYEE WELLBEING THROUGH COOPERATIVE BEHAVIOURS, 6 (6). pp. 2043-2049. ISSN ISSN: 1053-7899

Gokulakrishnan, - and Devi, Kabirdoss (2025) ADOPTION AND IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES IN INFORMATION TECHNOLOGY COMPANIES: SUSTAINABLE WORKFORCE MANAGEMENT IN CHENNAI. IARJSET, 12 (4). ISSN 23941588

Gopinath, K and Kalaiyarasan, B and Sudheer, Nandi and Yuvaraj, D (2025) Virtual Vortex Reshaping Commerce and Economics. In: Virtual Vortex Reshaping Commerce and Economics. Book Rivers. ISBN 978-93-6884-146-3

Govindaraj, Manoj and Anitha Kumari, D. and Shakila, P. and Lawrence, Jenifer (2025) AI-Driven Cybersecurity for Industrial Automation: Resilient Solutions for Industry 4.0. In: AI-Enhanced Cybersecurity for Industrial Automation. IGI Global, pp. 83-102.

Govindaraj, Manoj and D, Anitha Kumari and Gnanasekaran, Chandramowleeswaran and Khan, Parvez and Filatie, Tilahun Haile and Lawrence, Jenifer (2025) Building Sustainable E�Commerce Ecosystems: Legal, Strategic, and Collaborative Approaches for Start-Ups and SMEs. In: Socially Responsible Approaches for Sustainable E-Commerce. First Edition (1st Edition) ed. Advances in Human Resources Management and Organizational Development (AHRMOD) . IGI Global Scientific Publishing, United States, pp. 65-92. ISBN 979-8-3373-3997-9

Govindaraj, Manoj and Indira, P. and D, Anitha Kumari and Rapoori, Jayakranth and Lawrence, Jenifer (2025) Human-Machine Collaboration in Industry 4.0. In: Navigating Human-Machine Collaboration in Smart Factories. First Edition (1st Edition) ed. Advances in Human Resources Management and Organizational Development, NA . IGI Global Scientific Publishing, United States, pp. 213-236. ISBN 979-8-3373-2985-7

Gunavardhan, P. and Devi, Kabirdoss (2025) HR STRATEGIES FOR ENHANCING EMPLOYEE ENGAGEMENT AND PERFORMACE IN REMOTE INFORMATION TECHONOLOGY WORKFORCE AT CHENNAI. IARJSET, 12 (4). ISSN 23941588

Guru Guhan, G and Devi, Kabirdoss (2025) AN INFLUENCE OF YOUTUBE ADVERTISING ON CONSUMER BEHAVIOR ACROSS SOCIAL MEDIA PLATFORM. IARJSET, 12 (5). ISSN 23941588

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Hanna Bah, G. and Annie, Sam (2025) The Role of Artificial Intelligence in Monitoring and Enhancing Workplace Mental Health. In: National Conference on Fostering Business Excellence: The Role of Technology, Leadership and Sustainability in Commerce and Management-2025.

Hannah Bah, G and Annie, Sam (2025) Harnessing AI for Work-Life Synergy: The Promise of Automated Scheduling. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

Harinisri, S. and Anitha Kumari, D. (2025) Problems Faced While Handling and Delivering on Imports and Exports. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Hepcy Prasanna, A and Kotteeswaran, M and Jeyalakshmi, R (2025) Digital Competency as a Core HRM Metric for Future Readiness. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications, Chennai, Tamil Nadu, pp. 194-198. ISBN 978-81-984949-8-6

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J, Ananthan and K, Vinayagam (2025) A Study on Impact of Social Media Marketing on Flats Purchase Decision of Consumers with Respect to Real Estate in Puducherry UT. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

JUSTIN VIMALRAJ, A. and Anitha Kumari, D. (2025) A COMPREHENSIVE STUDY ON CONTAINER IMBALANCE IN CHENNAI PORT. IARJSET, 12 (5). ISSN 23941588

JUSTIN VIMALRAJ, A. and Anitha Kumari, D. (2025) Evaluating Container Imbalance in Global Trade, Special Mention To Chennai Port. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Janani, K. and Anitha Kumari, D. (2025) Analyse The Time Delays Challenges in Over Dimensional Cargo Transportation. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Janani, R. and Devi, Kabirdoss (2025) ANALYSING SPENDING HABITS TO UNDERSTAND BEHAVIOURAL ASPECTS OF PERSONAL FINANCE AMONG EMPLOYEES. IARJSET, 12 (4). ISSN 23941588

Jayasree, Krishnan and Ammupriya, A (2025) AI-Driven Behaviour Monitoring and Leadership Feedback Optimization for Workforce Efficiency. IEEE 4th International Conference for Advancement in Technology (ICONAT). pp. 1-6.

Jayasree, Krishnan and Heno, Merlin C P S (2025) Analyzing Employee Attrition Drivers: The Impact of Burnout Through Predictive Models. International Journal on Science and Technology, 16 (2). ISSN 2229-7677

Jayasree, Krishnan and Henomerlin, C P S (2025) International Conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS) 2025. In: International conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS) 2025, 7-8 Feb 2025.

Jayasree, Krishnan and Kalpana, K (2025) The Influence of Emotional and Situational Factors on Impulsive Purchasing in M-Commerce. International Journal of Innovative Science and Research Technology, 10 (7): IJISRT25JU. ISSN 2456-2165

Jayasree, Krishnan and Kayalvizhiroja, T (2025) AI-Driven Recruitment: Transforming Hiring in the Digital Age—Past, Present and Future. In: International conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS) 2025, 7-8 Feb 2025.

Jayasree, Krishnan and Kayalvizhiroja, T (2025) HR Adoption and Perception of AI-Driven Recruitment: A Hybrid Approach for the IT Sector. Leadership and Organizational Insights, 1. pp. 20-27.

Jayasree, Krishnan and SanthaSorubini, P (2025) FASHION 4.0: Managing the Shift Towards Sustainable and Digital Fashion Ecosystems. In: 11th IEEE International Conference on Sustainable Technology and Engineering.

Jayasree, Krishnan and SanthaSorubini, P (2025) Nexgen Transformation: Innovation and Business Sustainability in the Fashion Industry. In: International conference on Reinventing Business Practices, Startups and Sustainability (ICRBSS) 2025, 7-8 Feb 2025.

Jayasree, Krishnan and SanthaSorubini, P (2025) Next-Gen Transformation in Sustainable Fashion. In: WIUT International Case Conference 2025.

Joel Samraj, D. and Devi, Kabirdoss (2025) “ROLE OF EMPLOYEE ENGAGEMENT IN DRIVING CUSTOMER SATISFACTION IN SERVICE INDUSTRY”. IARJSET, 12 (4). ISSN 23941588

John Aswin, H. and Devi, Kabirdoss (2025) ANALYZING FINANCIAL EFFICIENCY AND STABILITY OF FIN -SERVE FIRMS. IARJSET, 12 (4). ISSN 23941588

Jose, Rima and Annie Sam, Dr. (2025) MULTIPLYING RESPONSIBILITIES OF URBAN LOCAL GOVERNMENTS OF KERALA AND ITS IMPLICATIONS ON HUMAN RESOURCE MANAGEMENT. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

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K, SULFATH K and RAMAKRISHNAN, Dr.P.R. and SHAREEF, Dr.P.M. and Shanmugam, Harihara (2025) IMPACT OF ECONOMIC VALUE FROM THE SERVICE MANAGEMENT SYSTEM (SMS) IMPLEMENTATION IN THE IT SECTOR: AN ENVIRONMENTAL SUSTAINABILITY PERSPECTIVE. International Journal of Environmental Sciences, 11 (1s). pp. 387-396. ISSN 2229-7359

K L, Bagavathy and Shanmugam, Harihara (2025) Social Media Promotion Timing to Influence Consumer Behavior in E-Pharmacies. IEEE, pp. 433-437. ISBN 979-8-3315-2605-4

KIRAN KUMAR, R. and Anitha Kumari, D. (2025) ANALYZING THE SERVICE QUALITY PROVIDED BY FREIGHT FORWARDING. IARJSET, 12 (5). ISSN 23941588

KIRAN KUMAR, R. and Anitha Kumari, D. (2025) A Study on Service Quality Provided by Freight Forwarders In Import and Export Operations. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

KOUSHIK SHARAN, P. and Anitha Kumari, D. (2025) FREIGHT FORWARDING OPERATIONS: AN IN-DEPTH ANALYSIS OF WORK ACTIVITIES AND CHALLENGES. IARJSET, 12 (5). ISSN 23941588

Kalaiyarasan, B and Divyaa, H (2025) Eco-friendly Industrial Practices: Policy, Innovation, and CSR in India. In: Emerging Technologies in Energy, Environment and, Sustainable Materials for a Greener Future. Jyotikiran Publication. ISBN 978-93-47108-79-2

Karthick, S. and Devi, Kabirdoss (2025) Enhancing Stock Trading Performance in Chennai: A Reinforcement Learning and Sentiment Analysis Approach for Real-Time Decision-Making. In: 2025 3rd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

Karunakaran, K and Kotteeswaran, M and Jamuna, R and Vetrivel, V (2025) Total Quality Management. New Chennai Publications, Chennai, Tamil Nadu. ISBN 978-81-984949-2-4

Karunakaran, K. and Famitha Begum, K and Shilpi Agrwal, A and Gokulakrishnan, A (2025) Personality Development. In: Personality Development. New Chennai Publications.

Kavya, J. and Kotteeswaran, M. (2025) Investment Decisions In The Digital Age: Behavioural Finance Perspective Of It/Ites Employees. International Journal of Environmental Sciences, 11 (23). pp. 3602-3608. ISSN 2229-7359

Keerthana, K. and Devi, Kabirdoss (2025) Financial Literacy and Its Impact on Savings and Investment Decisions Among. IARJSET, 12 (4). ISSN 23941588

Kotteeswaran, M (2025) Entrepreneurship in Practice. Vels Institute of Science, Technology and Advanced Studies-2025, Chennai, Tamil Nadu. ISBN 978-93-343-7258-8

Kotteeswaran, M (2025) Fintech & Digital Payments Evolution. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication, Chennai, Tamil Nadu, pp. 151-160. ISBN 978-81-988536-2-2

Kotteeswaran, M (2025) Integration of Science and Engineering — Pathways to Global Sustainability. In: Integration of Science and Engineering: Pathways to Global Sustainability (2025). Scientific Research Reports, Chennai, Tamil Nadu, pp. 139-147. ISBN 978-81-993402-3-7

Kotteeswaran, M and Shoba, C and Aarthi, Suresh (2025) The Rise of Employee Apps and Mobile-First HR Strategies. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications, Chennai, Tamil Nadu, pp. 239-242. ISBN 978-81-984949-8-6

Kotteeswaran, M and Sree Sakthivelan, M and Swathi Pradeeba, P and Vinayagam, K (2025) Digital Banking in India: Evolution, Technologies, and Future Trends. Imaginex Inks Publication, Chennai, Tamil Nadu. ISBN 978-81-982083-7-8

Kotteeswaran, M and Vinayagam, K and KAMILAH BANU, H and Dhanashree, G S (2025) Modern Management Principles: Strategies for the 21st Century. Imaginex Inks Publication, Chennai, Tamil Nadu. ISBN 978-81-988536-3-9

Kumari, E. Muthuvel and Ramakrishnan, P. R. (2025) In the epoch of AI: Ethical reflection for sustainable development. In: INTERNATIONAL CONFERENCE ON COGNITIVE COMPUTING AND ARTIFICIAL INTELLIGENCE (ICCCAI - 2024), 7–8 March 2024, Chennai, India.

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LOHITHA, V. and Saranya, P. C. and Anitha Kumari, D. (2025) OPTIMIZING INBOUND AND OUTBOUND LOGISTIC TO IMPROVE WAREHOUSE EFFICIENCY. IARJSET, 12 (5). ISSN 23941588

Lavanya, D. and Devi, Kabirdoss (2025) ROLE OF GOAL-BASED FINANCIAL PLANNING IN ACHIEVING LONG-TERM FINANCIAL SECURITY. IARJSET, 12 (4). ISSN 23941588

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M.B, Meenatchi and D, Anitha Kumari: and S, Perumal Raja and N, Mari Anand (2025) Building India's Human Capital Advantage through Workforce Inclusivity and Motivation in a Dynamic Global Economy. In: Indian Economy – Navigating Domestic Realities and Global Shifts.", 27th to 29th December 2025, VISTAS.

MAANASHVEE, K. S. and Anitha Kumari, D. (2025) Operational Aspects of Freight Forwarding. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

MAANASHVEE, K. S. and Anitha Kumari, D. (2025) A STUDY ON OPERATIONAL ASPECTS OF FREIGHT FORWARDING. IARJSET, 12 (5). ISSN 23941588

MOHAMED KAMARDEEN, M. and Saranya, P. C. and Anitha Kumari, D. (2025) A STUDY ON PROBLEMS FACED BY FREIGHT FORWARDERS. IARJSET, 12 (5). ISSN 23941588

Majnoor, Nisbath and K, Vinayagam (2025) Impact of Organisational Agility on Change Management with the Mediating Effect of Technological Advancement in its Sector. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Meenatchi, M. B. and Anitha Kumari, D. (2025) Workplaces That Work: How Dei Is Fuelling India’s Progress Toward The Sustainable Economic Growth. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Mohammed Faisal, A. and Elantheraiyan, P. and Suresh, G. and Sankar Singh, K. and Moyeenudin, H. M. and Kamalakhannan, S. K. (2025) Reduction and Elimination of Lean Waste Through Process Activity Mapping in Value Stream Mapping: A Simulation Analysis of Small Manufacturing Enterprises. In: Intelligent Manufacturing and Energy Sustainability (ICIMES 2024). Springer, Hyderabad, pp. 557-567. ISBN 978-981-96-4718-7

Muruganandam, V and Rajini, G (2025) Enhancing Airport Security: Integrating PSO-TAM with Deep Learning for Real-Time Threat Assessment. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 28-29 November 2024, Faridabad, India.

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NASEEM HUSSAIN, P. and Anitha Kumari, D. (2025) A COMPREHENSIVE STUDY ON ENHANCING SUPPLY CHAIN VISIBILITY. IARJSET, 12 (5). ISSN 23941588

NISANTH, S. and Anitha Kumari, D. and Saranya, P. C. (2025) EVALUATING THE EFFICIENCY OF CARGO HANDING OPERATIONS AT CHENNAI PORT. IARJSET, 12 (5). ISSN 23941588

Narmadha, A and Priyadharshini, R (2025) ARTIFICIAL INTELLIGENCE AND DATA SCIENCE IN BUSINESS DECISION-MAKING. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE. Shanlax Publications, pp. 45-49. ISBN 978-93-6163-650-9

Nilkant, Dinesh and Hemanth Kumar, S. and Kiran, Prabha and Sreenath, Sumithra (2025) Leadership for Digital Transformation:. In: Future-Proofing Emerging Technologies for Business Transformation. IGI Global, pp. 121-154. ISBN 9798337313221

Nithya, M and Gokulakrishnan, A (2025) Analyzing the Determinants of E-Shopping Behavior and Their Impact on Customer Satisfaction in Online Shopping. Journal of Neonatal Surgery, 14 (17s). pp. 340-347. ISSN 2226-0439

Nivethaa, K. and Annie, Sam (2025) Adoption of Artificial Intelligence in Performance Management Systems: Key Influencing Factors and Adoption Rates. In: First International Conference on Management Practices in AI Driven Business World.

Nivethaa, K. and Annie, Sam (2025) THE TRANSFORMATIVE ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: ADOPTION AND IMPACT. In: National Conference on Fostering Business Excellence: The Role of Technology, Leadership and Sustainability in Commerce and Management-2025.

Nivethaa, K. and Annie Sam, Dr. (2025) Key Determinants Influencing Employee’s Acceptance Of Artificial Intelligence Usage In Performance Management System. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

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P, Arun R and Shanmugam, Harihara (2025) Two Wheels, One Mind: A Study on Motorcycling as a Mental Health Intervention for IT Professionals. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

PRASANTH, K. B. and Saranya, P. C. and Anitha Kumari, D. (2025) A COMPREHENSIVE STUDY ON ENDTO END CUSTOM APPROACH TO EXIM DOCUMENTATION AND CLEARANCE. IARJSET, 12 (5). ISSN 23941588

Padmaja, T S and Ramakrishnan, P R (2025) Employee Perception Towards Workplace Ethics: A Study on Manufacturing Industries in Chennai. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Poody Rajan, Y and Kishore, Kunal and Amutha, Govindan and Kalaiyarasan, B and Veeramani, Ganesan and Madeshwaren, Vairavel (2025) Ensemble-Based Machine Learning Approach For Fake News Detection On Telegram With Enhanced Predictive Accuracy. International Journal of Computational and Experimental Science and Engineering, 11 (2). ISSN 2149-9144

Poojana, K. and Devi, Kabirdoss (2025) Comparative Analysis of Customer Satisfaction and Service Quality in Public Sector Banks at Tambaram, Chennai. IARJSET, 12 (4). ISSN 23941588

Poondy, Rajan Y and Kishore, Kunal and Anitha, Palanisamy and Senthil Kumar, Rajendran and Rupesh, Gupta and Madeshwaren, Vairavel (2025) Machine Learning Framework for Detecting Fake News and Combating Misinformation Spread on Facebook Platforms. International Journal of Computational and Experimental Science and Engineering, 11 (2). ISSN 2149-9144

Prabhakar Christopher David, M and Shanmugam, Harihara and Balamurugan, Dhanushkodi and R, Ramakrishnan P (2025) Human Resource Management in Public Sector Industries Using AI Based Evolutionary Intelligence. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Prince, Christudas and Anitha Kumari, D. (2025) EFFECTIVENESS OF DANGEROUS GOODS PACKAGING IN AIR TRANSPORTATION. IARJSET, 12 (5). ISSN 23941588

Priya, S and Rajini, G and Santhana Karthikeyan, V (2025) Efficacy of cognitive behavioral therapy Interventions Across various professions: A systematic review. In: Career Coaching and Employability Skills Acquisition. IGI Global Scientific Publishing, United States of America, pp. 149-174. ISBN 9798369340141

Priyan, K. C. and Annie, Sam (2025) SERVICE EXCELLENCE MATRIX IMPROVEMENTS AND CONTRIBUTIONS TO REVENUE GROWTH: A DETAILED STUDY ON EBITDAAND ARPOB AT KIMS ALSHIFA HOSPITAL. In: National Conference on Fostering Business Excellence: The Role of Technology, Leadership and Sustainability in Commerce and Management-2025.

Priyan, K.C and Annie Sam, Dr. (2025) DRIVING SERVICE EXCELLENCE OUTCOMES THROUGH AGILE LEADERSHIP AND CONFLICT MANAGEMENT: A STRATEGIC ANALYSIS FROM A TERTIARY CARE HOSPITAL IN KERALA. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

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R, Krithiga Devi and P, Sasikumar (2025) Optimizing Telemedicine Services for Rural Women: A Decision Tree-Based Heap Optimizer Approach for Predictive Healthcare Delivery. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

RAJI, R.RAJESH KANNA (2025) A Comparative Study on Gig Workers of Coimbatore and Madurai District in Tamil Nadu. In: A Comparative Study on Gig Workers of Coimbatore and Madurai District in Tamil Nadu. ISLE ed. ISLE, BANGALORE, pp. 189-190. ISBN 978-81-88315-90-1

RAJI, R.RAJESH KANNA and Aswini, A (2025) A customer's satisfaction towards digital banking services in Salem District: an overview. In: A customer's satisfaction towards digital banking services in Salem District: an overview. 1 ed. SS. Publication, Nagapattanam, pp. 39-46. ISBN 9788198515759

RAJI, R.RAJESH KANNA and Karthikeyan, V and SINCY, WILSON (2025) INDUSTRIAL MANAGEMENT THEORY AND PRACTICS. INDUSTRIAL MANAGEMENT THEORY AND PRACTICS. ISBN 978-6208448912

RAJI, R.RAJESH KANNA and Moudula, Khatun and Lokesh, Kumar (2025) Industrial relations management and its position in India: An overview. In: Industrial relations management and its position in India: An overview. Right wag publication, pp. 79-87. ISBN 978-81-973258-9-2

RAJI, R.RAJESH KANNA and PASUPATHI, GK (2025) ROLE AND IMPORTANCE OF CENTRAL AND STATE GOVERNMENT FISCAL POLICIES IN INDIA: A VIEW. In: ROLE AND IMPORTANCE OF CENTRAL AND STATE GOVERNMENT FISCAL POLICIES IN INDIA: A VIEW. Shanlax Publications,, AET. ISBN 978-93-6163-916-6

Radha, P and Sasikumar, P (2025) Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu. Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu, 14 (4). pp. 465-472. ISSN 2226-0439

Ragaveni, B. and Devi, Kabirdoss (2025) ASSESSING AWARENESS OF PRIME MINISTER'S STARTUP SCHEMES AMONG STUDENTS IN CHENNAI'S HIGHER EDUCATION INSTITUTES. IARJSET, 12 (4). ISSN 23941588

Rajini, G (2025) Leveraging Gamification for Enhanced Talent Assessment in India’s Science and Technology Sector. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), 28-29 November 2024, Faridabad, India.

Rajini, G and Nathiya, V (2025) Enhancing Sustainable Competitive Advantage through Digital HRM in India’s Emerging Digital Economy. In: IEA Conference, DEC 26 - 28 , 2025, VISTAS.

Rajini, G and Paul Abraham, J E (2025) The Economic Impact of Counterfeiting in IT Hardware: A Micro & Macro Welfare Analysis. In: IEA Conference, DEC 26 - 28 , 2025, VISTAS.

Rajini, G and Barttanu Kumar, Das (2025) Identification of Organisational Citizenship Behavior During Virtual Interview: Risk Management Using AI Based Deep Neural Network. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-06 March 2025, Dehradun, India.

Ranjith, B and Madhumita, G (2025) From Clicks to Commitment: Consumer Behavior Metrics and Their Impact on Online Purchase Decisions. International Journal of Environmental Sciences.

Rathinam, Ganesh and Katta, Ashok Kumar (2025) The Role of Social Media in the Evaluation of Academic Degree Programs in Higher Learning Systems:. In: Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World. IGI Global, pp. 331-346.

Revathy, K. and Murugesan, D (2025) An analytical assessment of retail lending practices and their impact on customer experience and loyalty with respect to NBFC in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Rima, Jose and Annie, Sam (2025) K-SMART; AN E-GOVERNANCE TOOL FOR ADMINISTRATIVE EFFICIENCY – CASE STUDY OF AN URBAN LOCAL GOVERNMENT IN KERALA. TKM International Journal for Research in Management, 10 (2). ISSN 2455-684X

Roshan, M and Devi, Kabirdoss (2025) MARKET ANALYSIS OF FRESH & HONEST’S BUSINESS MODEL COFFEE MAKER RENTALS AND COFFEE BEAN SALES. IARJSET, 12 (4). ISSN 23941588

Ruby Evangelin, M and Gokulakrishnan, A and Prabhakar Christopher David, M and Sasikumar, P (2025) The Impact of Artificial Intelligence Application Towards Digital Marketing. Advances in Consumer Research, 2 (4). pp. 1567-1576. ISSN 0098-9258

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S, Perumal Raja and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2025) Integrating Technology and Focusing on Sustainability: Understanding Pro-Social Behavior among Gen Z in Organization. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

S, SUDHA and D, ANITHA KUMARI (2025) Human Resource Management". MERIMAX International Publications. ISBN 978-81-986199-9-0

S G, CHITRA and Gopal, Madhumita Giridhar (2025) Green Choices And Organic Preferences: A Comprehensive Review Of Environmentally Conscious Consumer Behaviour. International Journal of Environmental Sciences. ISSN 2229-7359

SAI LAXMAN, T. J. and Anitha Kumari, D. and Saranya, P. C. (2025) SALES AND SUPPLY CHAIN MANAGEMENT: A CASE STUDY APPROACH WITH REFERENCE TO AACHI MASALA PVT. LTD. IARJSET, 12 (5). ISSN 23941588

SAINA, CLEETU and Anitha Kumari, D. (2025) Challenges Faced by CHA With Reference to Pegasus Forwarding Service Pvt Ltd. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

SAINA, CLEETUS and Anitha Kumari, D. (2025) A STUDY ON CHALLENGES FACED BY CUSTOMS HOUSE AGENT. IARJSET, 12 (5). ISSN 23941588

SATHISHKUMAR, P. and Saranya, P.C. and Anitha Kumari, D. (2025) A STUDY ON EXPORT LOGISTICS AND DOCUMENTATION. IARJSET, 12 (5). ISSN 23941588

SIBI CHAKKARAVARTHY, P. and Anitha Kumari, D. (2025) A COMPREHENSIVE OF INDIA CEMENTS AND ITS INTERNATIONAL LOGISTICS OPERATIONS. IARJSET, 12 (5). ISSN 23941588

SUSANTH, K. and Anitha Kumari, D. (2025) ANALYSING THE EFFICIENCY OF EXPORT CLEARANCE PROCESS. IARJSET, 12 (5). ISSN 23941588

Sangeetha, V and Annie Sam, Dr. (2025) Impact of AI on the Effectiveness of Nursing Practices. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

Sankararaman, G and Suresh, S and Thirumagal, P G and Rengarajan, V and Natarajan, R (2025) Fintech Adoption In Urban India: A Study of Usage Patterns and Preferences in Chennai. Advances in Consumer Research. ISSN 0098-9258

Sankeerthana, R. and Devi, Kabirdoss (2025) “COMPETITIVE ANALYSIS OF FINANCIAL PRODUCTS OFFERED BY LEADING NBFC’s”. IARJSET, 12 (4). ISSN 23941588

Saranya, P.C. and Singh, K Sankar Singh (2025) Impact of Digital Transformation on Employee Performance: The Mediating Role of Resilience in the Banking Sector. In: 2025 2nd International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), Chennai, India.

Saranya, P.C. and Singh, K Sankar singh (2025) A Novel Hybrid Machine Learning Approach for Employee Future Prediction: Integrating Advanced Feature Engineering with Ensemble Methods. In: 2025 2nd International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), Chennai, India.

Sarath Kumar, S. and Annie, Sam (2025) Exploring the Relationships between Transformational Leadership, Perceived Corporate Social Responsibility, and Organizational Commitment among Administrative Professionals in Kerala’s Healthcare Sector. In: International Conference on Business, Technology, Innovation and Sustainability, 15th and 16th May 2025, Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai.

Sarath Kumar, S. and Annie, Sam (2025) The Mediating Role of Psychological Empowerment in the Relationship Between Transformational Leadership and Job Satisfaction Among Healthcare Professionals in Kerala. In: National Conference on Fostering Business Excellence: The Role of Technology, Leadership and Sustainability in Commerce and Management-2025.

Sarath Kumar, S. and Annie, Sam (2025) TRANSFORMATIONAL LEADERSHIP AND THE WORKFAMILY- CREATIVITY NEXUS: A CORRELATIONAL STUDY IN HEALTHCARE ADMINISTRATION IN KERALA. TKM International Journal for Research in Management, 10 (1). ISSN 2455-684X

Saravanan, S. and Devi, Kabirdoss (2025) ANALYZING THE EFFECTIVENESS OF MOVING AVERAGE AND BOLLINGER BANDS IN TRADINGSTRATEGIES. IARJSET, 12 (4). ISSN 23941588

Senthil Kumar, R and Krishnaveni, B (2025) DIGITAL EMPLOYEE DEVELOPMENT. In: International Conference on Digital Transformation & Sustainability of Business 2025,.

Shouvik, Chowdhury and Gokulakrishnan, A (2025) Arbuscular Mycorrhiza Fungi: The Hidden Key To Sustainable Agriculture. International Journal of Environmental Sciences, 11 (23s). pp. 611-622. ISSN 2229-7359

Shouvik Chowdhury, C and Gokulakrishnan, A (2025) Regulatory Frameworks Shaping The Arbuscular Mycorrhiza Fungi Market: An In-Depth Assessment Of Age-Adaptive Approaches. International Journal of Environmental Sciences, 11 (23s). pp. 623-631. ISSN 2229-7359

Sindhu, J and Priyanghaa, M and Jamuna, R and Kaviyarasan, A and Devi, R and Prabhakar Christopher David, M (2025) Strategic Marketing Approaches for Cultural and Heritage Tourism: A Case Study of North Kerala. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Sivalingam, M. and Anitha Kumari, D. and Jenifer, Lawrence (2025) A Bibliometric Study on the Effect of Social Media Marketing Activities on Customer Brand Experience. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Sivaraj, S. and Anitha Kumari, D. (2025) A Study on Import & Export Procedure and Documentation. In: PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs.

Sivarajan, S. and Anitha Kumari, D. (2025) REPORT ON IMPORT & EXPORT PROCEDURE AND DOCUMENTATION. IARJSET, 12 (5). ISSN 23941588

Sneha, S and Priyadharshini, R (2025) FROM CHALK TO CLICK: EXAMINING THE CORRELATION BETWEEN TECHNOLOGICAL ADAPTATION AND JOB SATISFACTION IN SELFFINANCING INSTITUTIONS. International Research Journal of Education and Technology, 08 (11). pp. 342-345. ISSN 2581-7795

Subramanian, Meenakshi and J, Pavithra and Hannah, Jeeva and D, Anitha Kumari and S, ANTONY XAVIER and I, BENJAMIN PRABAHAR (2025) Determinants of Job-Related Stress Among Junior Artists in the South Indian Artists Association. NORTHERN ECONOMIC REVIEW, 16 (1 (202). pp. 441-455. ISSN 0262-0383

Sudha, S (2025) BEST PEDAGOGY TOOLS AMONG MBA STUDENTS. In: A CONTEMPORARY OUTLOOK ON MULTIDISCIPLINARY RESEARCH PRACTICES. MERIMAX INTERNATIONAL PUBLICATIONS, Australia, Chennai & Kanyakumari, pp. 138-141. ISBN 978-81-996458-2-0

Sudha, S (2025) Role of Digital Infrastructure, Block Chain and Computational Approaches Towards Sustainable Business Performance. In: 2025 4th International Conference on Applied Artificial Intelligence and Computing (ICAAIC), Salem, India.

Sudha, S (2025) key drivers of sustainability in the Indian economy. The Indian Economic Journal. pp. 469-470. ISSN ISSN: 0019-4662

Sudha, S and Anitha Kumari, D. (2025) HUMAN RESOURCE MANAGEMENT. Merimax. ISBN 978-81-986199-9-0

Sudha, S and Anitha Kumari, D. and Manoj, Govindaraj and Jenifer, Lawrence (2025) Responsible Success Practices Leading to Rise in Global Supply Chain Industry Through Modern and Triple-Bottom Sustainable Practices – A Bird’s View. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Sudha, S and Anitha Kumari, D. and Perumal, Raja (2025) Digital Sustainability in Business Models: Role of Digital Enablers and Smart Technology. In: 2025 Fourth International Conference on Smart Technologies and Systems for Next Generation Computing (ICSTSN), Villupuram, India.

Sudha, S and Vardhini, V. (2025) Emerging Technologies in Management and Engineering: A Systematic Literature Review. In: Conference ProceedingINDO- SPAINGlobal ConferenceonINFORMATION SYSTEM, MANAGEMENT ANDMARKETING2025 ( GCISMM- 25), 10, 11 JUNE 2025, SPAIN.

Sudharson, K. and Vijayakumar, N. and Anitha, L. and Subhashini, V. and Madhumita, G. and SureshKumar, A. (2025) Implementing and Managing Green IT Strategies to Enhance Corporate Sustainability. In: 2025 IEEE International Students' Conference on Electrical, Electronics and Computer Science (SCEECS), Bhopal, India.

Sugumar Babu, N and Kotteeswaran, M (2025) AI-powered fraud detection in online banking: Using machine learning to improve security. International Journal of Scientific Research in Modern Science and Technology, 4 (7). 01-13. ISSN 2583-7605

Sulfath, K.K and Ramakrishnan, P. R and Shareef, P. M and Shanmugam, Harihara (2025) Enhancing IT Service Management in Indian IT Organizations: A Technological Integration of ISO 20000 with AI, Blockchain, Predictive Analytics, and Zero Trust Security. Indian Journal of Information Sources and Services, 15 (1). pp. 267-273. ISSN 2231-6094

Sumathi, S and Gokulakrishnan, A (2025) The power of satisfaction: How job satisfaction drives organizational citizenship behaviors. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

sabeela Abdulsalam, K and Murugan, P (2025) A Study on the Factors Associated with AI-Driven Digital Marketing”. The Indian Economic Journal, 3 (123). pp. 1108-1113. ISSN 0019-4662

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T, SHALINI PRIYADHARSHINI and D, ANITHA KUMARI (2025) HARMONIZING GROWTH: EXAMINING MULTIMILLENNIAL WOMEN'S WORK COMPATIBILITY AND BEHAVIORAL INTENTIONS FOR SOCIAL ADVANCEMENT IN INDIA'S IT SECTOR. TPM (Theoretical and Practical Management / TPM Journal), 32 (S9, 2). pp. 336-347. ISSN 1972-6325

Thomas, Roshini and P, Sasikumar (2025) A Study on Work-Life Balance Among Nurses in Trivandrum District. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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V, Manikandan. and Shanmugam, Harihara and RAMAKRISHNAN, Dr.P.R. (2025) Implementation of ISO/IEC 17025:2017 in Indian Testing and Calibration Laboratories – A Multiple Regression Analysis for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 45-55. ISSN 2229-7359

VINNARASI VINSI, G. and Anitha Kumari, D. (2025) A COMPREHENSIVE ANALYSIS ON MARKING AND LABELLING PRACTICES FOR DANGEROUS GOODS IN THE AIR CARGO INDUSTRY. IARJSET, 12 (5). ISSN 23941588

Vardhini, V (2025) Internet of Things (IoT) Applications in Resource Efficiency and Circular Economy. In: Frontiers of Multidisciplinary Studies for Global Sustainability. SCIENTIFIC RESEARCH REPORTS, CHENNAI TAMILNADU, pp. 21-31. ISBN 978-81-993402-7-5

Vardhini, V. and Sudha, S (2025) AI IN EDUCATION: CHALLENGES AND OPPORTUNITIES. In: Fostering human creativity and critical thinking in the age of artificial intelligence for a better future. MTC, pp. 150-152. ISBN 978-81-961975-8-2

Vasantha kumar, S. and Narmadha, A (2025) Case study on Performance Evaluation Framework for Mutual Funds: Beyond Life-Cycle Insights. National Journal of Quality, Innovation, and Business Excellence (NJQIBE), 2 (2). pp. 54-59. ISSN 3107-7056

Vetrivel, V and Prabhakar Christopher David, M and Deepa, S and Gokulakrishnan, A (2025) The Role of Employee Engagement in Enhancing Organizational Performance: A Comprehensive Study in Health Care Centers Chennai. Journal of Neonatal Surgery, 14 (25s). pp. 1025-1032. ISSN 2226-0439

Vijayan, A and Dr, V.Jayanthi (2025) Influence of Family Climate Towards Leadership Effectiveness in the Family Owned Business. MSW Management – Multidisciplinary, Scientific Work and Management Journal, 32 (2). ISSN 1053-7899

Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131