A Literature Perspective on Digital Transformation in Revolutionizing the FMCG Products

A consumer purchases goods and services to satisfy his needs. The factors that influencing what to buy and where to buy depends on physiological, psychological and sociological behavior. In the recent times, the usage of ready to eat products has increased; people prefer them in order to save their time in this fast moving world. There is a drastic increase in sales of these products over the decade. In this article we will be studying about the various ready to eat products available in the market and particularly the Ready to Eat segment that is undergoing a rapid transformation through digital technologies. The digital transformation has completely redefined the production processes, supply chain management, consumer behavior and selling and distribution channels invariably enchasing the businesses to stay competitive in the fast growing market. Additionally digital transformation involves a risk on cyber security, higher cost in implementation and data privacy concerns that must be addressed upon in the long run. This article provides clarity about the digital transformation on the FMCG food industry, highlighting the current trends of the benefits and challenges faced. As the technology keeps evolving the business goes through digital innovations will get a competitive edge and will have their operational efficiency upgraded in the food industry. This study will help us to understand the change acts in the perspectives of various research analysis in FMCG products through digital transformation.
Keywords: FMCG – Fast moving consumer goods, distribution channels, digital transformation, cyber security, consumer behavior.