Integrating Technology and Focusing on Sustainability: Understanding Pro-Social Behavior among Gen Z in Organization

The study examines how the integration of Generation Z is reshaping organizational dynamics. Born into a digital world, Gen Z prioritizes innovation, sustainability, and ethics.
Objective: To bridge the gap between technology adoption, sustainability orientation, and pro-social behavior.
Key Findings: The research explores how these converging trends influence Gen Z's propensity to help colleagues and support ethical initiatives.
Outcome: It provides a framework for organizations to foster a collaborative, responsible, and digitally advanced workforce.