Investment Decisions In The Digital Age: Behavioural Finance Perspective Of It/Ites Employees

Abstract
With the increasing emphasis on personal management of finance, understanding hoe the individuals navigate their
investment choices becomes critical. Investment behaviors of IT and ITES professionals with advanced fintech
engagement and access to data in real-time are affected differently due to their technological proficiency. Overexciting,
bullying, and loss aversion, along with more recent biases such as recency and the disposition effect, tend to be
intertwined with modern social algorithmic, social, and information triggers. Their access to sophisticated analytical
systems and instantaneous trading platforms can act to either alleviate these biases by rendering snap decisions fuelled
by data or exacerbate them by encouraging reckless trades based on triggers from the digital milieu. Their digital bias
along with an absence of digital risk perception can lead to either reckless trades or impulsive inaction, and determines
their overall financial literacy. Within the defined IT or ITES cohort, having above average domain proficiency does
not equate with protection from cognitive bias. Elements such as intelligence, addiction to digital workspaces, and
dependence on frameworks can work with IT platforms to more strongly determine involvement behaviors. The
organized system of interrelations can be seen as the new decision-making ecosystem which simplifies the understanding
of overlapping behavioral bias with digital frameworks. Outdated models still rely on data sparse and slow response
systems, which these ecosystems lack. It demonstrates the importance of integrated models which emphasize rapid
response data systems, moderated frameworks, and specialized tools to improve digital financial literacy, aware and
regulation of emotional bias, and other interventional systems to improve financial outcomes. Hence, this article aims
to ascertain the investment decisions taken by IT/ITES employees in the Behavioural Finance perspective, particularly
in the digital age. The findings are expected to offer valued insights for policymakers, financial educators, and investors
alike, highlighting the importance of financial literacy and awareness in achieving successful investment outcomes in
today's digitally driven financial landscape.
Keywords: Behavioural Finance, Bias, Digital Effect, Disposition Effect, Financial Literacy