HARMONIZING GROWTH: EXAMINING MULTIMILLENNIAL WOMEN'S WORK COMPATIBILITY AND BEHAVIORAL INTENTIONS FOR SOCIAL ADVANCEMENT IN INDIA'S IT SECTOR

Purpose: This study aims to explore the relationship between work compatibility and behavioural intentions among multi-millennial women working in India’s IT sector. It addresses the research gap concerning how career flexibility, organizational support, and gender-sensitive policies influence women’s sustained participation and professional growth in the technology industry. Design/Methodology/Approach: A quantitative research design was adopted using a structured questionnaire distributed among 350 female IT professionals across major technology hubs in India. The collected data were analyzed through Structural Equation Modelling using Smart PLS to examine the causal relationships between key variables such as work compatibility, job satisfaction, and behavioural intentions. Findings: The results indicate that work compatibility significantly enhances job satisfaction and positively influences behavioural intentions, including career commitment and organizational loyalty. Supportive workplace policies and flexible work arrangements were found to strengthen these relationships. Practical Implications: The findings offer insights for HR leaders and policymakers to design gender-inclusive frameworks that promote work-life harmony, thereby enhancing employee retention and productivity in the IT sector. Originality/Value: This research contributes to understanding how multi-millennial women perceive and align personal aspirations with professional roles, offering new perspectives on sustainable workforce participation in India’s evolving digital economy. Keywords: Work Compatibility, Behavioural Intentions, Multi-Millennial Women, IT Sector, Economic Advancement, Work-Life Balance