Items where Division is "Economics" and Year is 2025

A

Akhtarul, Aman and Bala Ruby, V (2025) A study on health financing and Equity: Foundations for building fair health systems. Conference proceedings. pp. 194-197. ISSN 978-93-94293--68-7

Akhtarul Aman, C H and Bala Ruby, V (2025) Employment: Self Esteem and Human Dignity: A psychological perspective. The Indian Economic Journal, 5 (A). pp. 334-337.

Akshaya, V and Chandrachud, S (2025) A Study on the Transformation Process of Single-Use Plastic to Green in Chennai City. The Indian Economic Journal, 4 (SS): 59. pp. 540-553. ISSN 0019-4662

Andrews, N. and Chandrachud, S. (2025) Financial Sector Development of the Economy. The Indian Economic Journal, 1-B (SS): 105. pp. 958-968. ISSN 0019-4662

B

Bala Ruby, V (2025) Digital Economics. ODL, VISTAS, Chennai. ISBN 9789362949356

Bala Ruby, V (2025) Macro Economics II. First Edition ed. Veritaz International Press, Coimbatore. ISBN 9788199524798

Bala Ruby, V (2025) An analysis of Tax Buoyancy and Elasticity in Tamil Nadu. The Indian Economic Journal, 6. pp. 334-337.

Bala Ruby, V and Nivedita, Pandey and Arun Kant, Painoli and Smriti Tandon, Gupta (2025) Human Resource Management. BR international, Uttar Pradesh. ISBN 9789362949356

Bala Ruby, V and Parimal, Kumar and Padmakar, S Gadage and Kinjalkumar, N Mistri (2025) Marketing Management. First Edition ed. BR international. ISBN 9789362946133

Beryl, B and Sugumar, S.N (2025) Socio-Economic Profiles And Medical Problems Of The Medical Domestic Tourists In Tamilnadu: A Micro Level Study. Journal of Applied Bioanalysis, 11 (11). pp. 354-361. ISSN 2405-710X

Bhanja, Amit Kumar and Mittal, Arun and Chowdhury, Soummya and Bala Ruby, V and Chaudhry, Manmohan (2025) AI and ML in Marketing: Enhancing Consumer Engagement and Personalization. 2025 International Conference on Computational Engineering, Sensing Technology and Management (ICCETM). pp. 1-6.

C

Chelluru Srinivas, Uday Abhijit and Bala Ruby, V (2025) Assessing the economic impact of AIDS in Andhra Pradesh: A comprehensive analysis of Healthcare cost, productivity loss and Socio Economic consequences. In: ONE DAY INTERNATIONAL SEMINAR ON " NEW PARADIGMS IN HEALTH ECONOMICS", December 11 2025, Thiruchendur.

Chelluru Srinivas Uday Abhijit, Abhijit and Bala Ruby, V (2025) Empowering Education: The role of human capital development in advancing women's leadership in teaching India - Some case studies. The Indian Economic Jurnal, 5 (c). pp. 2109-2115.

D

Deepalakshmi, V and Vinayagam, K (2025) Millennials and Organic Personal Care Products: Study of the Influence of Social Norms and Consumer Values on Purchase Intention using Exploratory Data Analysis. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Devika, N and Suresh, R (2025) Can Drip Irrigation Method Doubling the Farmers Income? Evidence of Banana Crop Cultivation from Tamil Nadu. Economic Affairs, 70 (03): 1. pp. 263-274. ISSN 0424-2513

Dr. R. Premalatha, Dr. R. Premalatha (2025) Impact of Public Investment in Agriculture on Poverty Reduction and Rural Development in Tamil Nadu. International Conference on "Sustainable Agriculture and Inclusive Economic Growth in India" (SAIEGI-2025), nil (nil): SAIEGI – 9. pp. 378-394. ISSN 978-81-997845-5-0

Dr. R. Premalatha, Dr. R. Premalatha (2025) Managerial Economics. In: Managerial Economics. 1 ed. 1, 1 (1). SS PUBLISHING HOUSE, Chennai, pp. 1-122. ISBN 978-93-344-3718-8

Dr. R. Premalatha, Dr. R. Premalatha and Raihanafarvin, A (2025) DIGITAL ECONOMICS. 1st ed. 1, 1 (1). SS PUBLISHING HOUSE, CHennai. ISBN 978-93-344-4769-9

Dr. R. Premalatha (2025) “FINTECH'S RISE: THE IMPACT OF INNOVATIVE FINANCIAL TECHNOLOGIES ON CONVENTIONAL BANKING”. 202541073834.

G

Gajalakshmi, N and Vinayagam, K (2025) The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms. MSW Management – Multidisciplinary, Scientific Work and Management Journal, 35 (2). ISSN 1053-7899

Ganesh, Rathinam and Vinayagam, K (2025) From Clicks to Classrooms: The Role of Innovative Social Media Strategies in Shaping Higher Education Choices. International Journal of Innovation Studies, 9 (2). pp. 986-998. ISSN 2096-2487

Ganesh, Rathinam and Vinayagam, K (2025) Social Media as a Catalyst for Reducing Urban–Rural Educational Disparities in Tamil Nadu. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

J

JASPER JEMIMA, G. D. and Tilak Babu, S. B G and Lalit Mohan, Nainwal and Snehal, Awachat and Homera, Durani and Prasad, MVD (2025) DRUG FORMULATION SYSTEM FOR GENERICS USING OPTIMIZATION-BASED DOSAGE CALIBRATION. International Journal of Applied Mathematics, 38 (8S). ISSN 1311-1728

JEYA MARY, T and Sugumar, S. N. (2025) MULTI-DIMENSIONAL INTENSITY OF POVERTY AMONG IRULA TRIBES IN TAMILNADU: AN EMPIRICAL STUDY. Testing, Psychometrics, Methodology in Applied Psychology, 32 (4). pp. 1215-1220. ISSN 1972-6325

JEYA MARY, T and Sugumar, S.N (2025) TRIBAL DEVELOPMENT, DEMOGRAPHICS, AND THE CHALLENGES OF THE 21ST CENTURY: AN INDIAN PERSPECTIVE. Testing, Psychometrics, Methodology in Applied Psychology, 32 (4). pp. 1363-1369. ISSN 1972-6325

K

Kiran, Varma and Sugumar, S.N (2025) Analysis of Skill Development in India. The Indian Economic Jornal, 5 (1). pp. 30-41. ISSN 0019-4662

Krishnan, A and Vinayagam, A and JASPER JEMIMA, G and Murugan, V (2025) Impact Of College Entrepreneurship Clubs on Entrepreneurial Journey of Undergraduate Students in Kerala. International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm, 2 (3). pp. 7-12. ISSN 065-9140

Krishnan, A. (2025) Women Agricultural Laboureres in Tamilnadu. The Indian Economic Journal, 2-B. pp. 1233-1240. ISSN 0019 4662

Kumaresan, Marappan (2025) Drones and Remote Sensing in Landscape Planning and Maintenance. In: Smart Agriculture: Harnessing Technology for Sustainable Growth. Emerald Publishing House.

M

Moyeenudin, H M and Jaisree, Anand and Chandrachud, S (2025) Decoding Digital Influence: A Data- Driven Study Linking Marketing KPIs to Revenue Management Metrics in Chennai's Luxury Hotels. 0019-4662, 3-B: 57. pp. 535-547. ISSN 0019-4662

Muruganathan, M and Abdul Jamal, M (2025) FISHING IN TROUBLED WATERS: A COMPARATIVE REVIEW OF ETHICS AND GOVERNANCE FOR SUSTAINABLE FISHERIES DEVELOPMENT IN INDIA AND SRI LANKA. In: International Symposium, 10-09-2025, Srilanka.

Muruganathan, M and Reshmi Susan, Jacob (2025) Leveraging Digital Finance for Women Migrant Laborers in Kerala: Empowerment, Block chain and Financial Inclusion study of migrant women in Thiruvalla municipality. Journal of Neonatal Surgery, 14 (25). pp. 399-403. ISSN 2226-0439

Muruganathan, M and Sadiya Fathima, K (2025) Social Inclusion and Psychological Well-being among Employees in India. Indian Economic Jouirnal, 5 (2): 220. pp. 1852-1853. ISSN 0019-4662

Muruganathan, M and Sajin, Francis (2025) Psychosocial Predictors of Employment Readiness: The Role of SES and Family Attachment among Emerging Adults in India. The Indian Economic Journal, 5 (3): 202. pp. 1710-1718. ISSN 0019-4662

Muruganathan, M and Tom, Mathews (2025) Development of Agricultural Sector and Situation of the Transformation Rural Areas in India. The Indian Economikc Journal, 2 (2): 75. pp. 632-636. ISSN 0019-4662

N

Narayanamoorthy, .A and Sujitha, K.S and Suresh, R. and Devika, N (2025) Patterns and Determinants of Farm Income Diversification in India: Evidence from Three Survey Rounds. Agricultural Economics Research Review, 38 (2): 1. pp. 1-11. ISSN 0974-0279

P

PUNNIYAKOTI, M and Sugumar, S.N (2025) Nature and pattern of government expenditure and its impact on Economic growth of Tamilnadu. The Indian Economic Journal, 6 (38). pp. 291-294. ISSN 0019-4662

Premalatha, R and Devika, N (2025) Indian Economy. 1 ed. INDIAN ECONOMY, 1 (1). SS Publishing House, Nagapattinam. ISBN 978-93-343-6372-2

Premalatha, R and Devika, N (2025) Managerial Economics. 1 ed. MANAGERIAL ECONOMICS, 1 (1). SS Publishing House, Nagapattinam. ISBN 978-93-344-3718-8

Premalatha, R and Ravichandran, S (2025) IMPACT OF PERSONALIZATION ALGORITHMS ON CONSUMER TRUST AND VIRTUAL PURCHASE DECISIONS. Education Research and Development Association (ERDA), Sponsored a “Two-Day International Conference on “Innovations and Challenges in Law, Management and Social Sciences”, 1 (1): 53. pp. 494-502. ISSN 978-93-6163-949-4

Premalatha, R and Rekha, P (2025) Comparative Study of FDI Inflows between India and other Emerging Economies. The Indian Economic Journal.

Premalatha, R. and Devika, N (2025) Priciples of marketing. 1 ed. principles of maketing, 1 (1). SS Publishing House, Nagapattinam. ISBN 978-93-343-4569-8

Premalatha, R. and Jeena Verghese, M (2025) Comparative Study of FDI Inflows Between India and other Emerging Economies. THE INDIAN ECONOMIC JOURNAL, 1-A: 97. pp. 891-897.

Premalatha, R. and Jeena Verghese, M (2025) ROLE OF EMOTIONAL INTELLIGENCE IN MEDIATING THE EFFECTIVENESS OF TEAM-BUILDING FOR CONFLICT RESOLUTION. Education Research and Development Association (ERDA), Sponsored a “Two-Day International Conference on “Innovations and Challenges in Law, Management and Social Sciences, 1 (1): 59. pp. 59-68. ISSN 978-93-6163-949-4

Premalatha, R. and Rekha, D (2025) A STUDY ON THE EFFECTS OF SOCIAL MEDIA HEALTH INFLUENCERS ON YOUNG PEOPLE’S LIFESTYLE CHOICES. Education Research and Development Association (ERDA) Sponsored A TWO DAY INTERNATIONAL CONFERENCE ON INNOVATIONS AND CHALLENGES IN LAW, MANAGEMENT AND SOCIAL SCIENCES, 1 (1): 2. pp. 6-18. ISSN 978-93-6163-949-4

Premalatha, R. and Thangamayan, S. and Ramu, Murugan and Krishnamoorthy, S. (2025) AI-Powered Clinical Decision Support Systems: Real-Time Assistance for Enhanced Patient Care. In: Synthesis Lectures on Computer Science ((SLCS)). Springer Nature Link, pp. 47-55.

Premila, T R and Janaki, N (2025) DIGITAL TRANSFORMATION AND THE RISE OF ECONOMY 4.0. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. SS PUBLISHING HOUSE, Nagapattinam, pp. 232-237. ISBN 978-81-985158-70-4

R

RAJESH KANNA, R and Pasupathi, GK (2025) ROLE AND IMPORTANCE OF CENTRAL AND STATE GOVERNMENT FISCAL POLICIES IN INDIA: A VIEW. In: ROLE AND IMPORTANCE OF CENTRAL AND STATE GOVERNMENT FISCAL POLICIES IN INDIA: A VIEW. 1 ed. Shanlax Publications, Vasantha Nagar, Madurai – 625003, Tamil Nadu, India, 45th ANNUAL CONFERENCE OF THE ASSOCIATION OF ECONOMISTS OF TAMIL NADU (AET)N.K.R. GOVERNMENT ARTS COLLEGE FOR WOMEN NAMAKKAL, p. 142. ISBN 978-93-6163-916-6

RAJI, R.RAJESH KANNA (2025) PUBLIC FINANCE THEORY AND PRACTICES. 1 ed. ‎ LAP Lambert Academic Publishing, ‎ LAP Lambert Academic Publishing GERMAN. ISBN 9786200081551

RAJI, R.RAJESH KANNA and SELVARANI, M R (2025) The Role of Policy Governance in Facilitating India's Transition to Economy. In: The Role of Policy Governance in Facilitating India's Transition to Economy. IEJ ed. IEJ, VELS UNIVERSITY CHENNAI. ISBN 0019-4662

RAJI, RAJESH KANNA and ROHAN KUMAR, Divakaran and UNSPECIFIED1 (2025) INTERNATIONAL ECONOMICS. 1 ed. ADHYAYAN PUBLISHER. ISBN 9789365065169

RESHMI SUSAN, JACOB and Muruganathan, M (2025) SOCIO-ECONOMIC VULNERABILITY AND MENTAL WELL-BEING OF MIGRANT HOUSEHOLDS: A CASE STUDY OF PATHANAMTHITTA DISTRICT OF KERALA. TPM Vol. 32, No. S9, 2025 Open Access, 32 (S9). pp. 1268-1273. ISSN 1972-6325

Raagavendaran, Suvarna (2025) ENVIRONMENTAL SOCIAL GOVERNANCE IN VALUING ASSETS - GREEN BUILDINGS. International Journal Research Publication Analysis, 1: 4. pp. 7-10. ISSN 2456-9995

Raagavendaran, Suvarna and C, Jitha (2025) Patterns of Healthcare Utilisation among Female Agricultural Workers in Wayanad: A Study of Available Facilities and Preferred Modes of Care. The Indian Economic Journal, 2 (2): 128. pp. 1056-1072. ISSN 0019-4662

Raagavendaran, Suvarna and G, Manju (2025) The Problems Faced by Women Entrepreneurs in Micro Enterprises in Kerala - An Evaluation. The Indian Economic Journal, 5 (2): 133. pp. 1156-1166. ISSN 0019-4662

Raagavendaran, Suvarna and K, Soundarapandian (2025) THE ECONOMETRIC CASE FOR ESG IN REAL ESTATE VALUATION. International Journal Research Publication Analysis, 1 (6). pp. 1-14. ISSN 2456-9995

Raagavendaran, Suvarna and Subramaniyam, Kavitha (2025) Bridging the Digital Divide: Analysing Digital Literacy Gaps and Psychological Impacts of AI Tool Dependency in Student Learning. The Indian Economic Journal, 5 (2): 104. pp. 919-925. ISSN 0019-4662

Rajesh Kanna, R and Santosh Kumar, B and Magesh kumar, A (2025) DEFICIT FINANCING CAN GO A LONG WAY IN PROMOTING ECONOMIC DEVELOPMENT IN UNDERDEVELOPED COUNTRIES: AN OVERVIEW. In: “Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India”. SS PUBLISHING HOUSE, Tamil Nadu, 39 -46. ISBN 9788198515759

Ramachandran, Subramanian and Chandramohan, B. P. (2025) SPATIAL DISPARITIES AND REGIONAL PLANNING IN THE INDIAN HANDLOOM SECTOR REVITALISING RURAL LIVELIHOODS THROUGH DECENTRALISED DEVELOPMENT. Journal of Applied Bioanalysis. pp. 482-491.

Ranjith, Kumar and Chandrachud, S. (2025) “Penetration of Unified Payments Interface (UPI) at the Bottom of Pyramid (BOP) of business special reference to Chennai”. The Indian Economic Journal, 1-A (SS): 15. pp. 121-129. ISSN 0019-4662

S

Shareef, T E and Bala Ruby, V (2025) A study on economic evaluation of healthcare programmes. Conference proceedings. pp. 98-102. ISSN 978-93-94293-68-7

Sheeja, Baby and Sugumar, S.N (2025) Quality of Education and National Education Policy of India 2020. The Indian Economic Journal, 7 (15): 1. pp. 124-130. ISSN 0019-4662

Shemeem, K H and Bala Ruby, V (2025) Cultural Satisfaction: An Analysis of Indian Expatriates in the GCC. IJDDT, 16 (4s). pp. 117-121.

Shemeem, K H and Bala Ruby, V (2025) Economic stability perception among Keralites in Gulf countries: A comparative study of Saudi Arabia and Oman. Conference proceedings. pp. 182-187. ISSN 978-93-94293-68-7

Shemeem, K H and Bala Ruby, V (2025) The Employment Life of Indian Expatriates in the GCC: A Study on Job Satisfaction, Stress, and Respect. IJDDT, 16 (3s). pp. 151-155.

Shemeem, K H and Bala Ruby, V (2025) The socio-cultural satisfaction of Indian Expatriates in Gulf Co-Operation (GCC) Countries: A gendered analysis. The Indian Economic Journal, 5 (c). pp. 1768-1773.

Shesha Malini, N and Vinayagam, K (2025) Green Productivity: Merging Environmental Efficiency with Manufacturing Competitiveness. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Sudharsan, R. and Vinayagam, K (2025) How Behavior-Based Safety Can Enhance Productivity and Growth in the Construction Industry: An Economic Analysis. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Sugumar, S.N (2025) EEG-based Feedback Control for Emotion Regulation Inspired by the Bhagavad Gita. In: Proceedings of the Third International Conference on Emerging Applications of Material Science and Technology (ICEAMST-2025). IEEE Xplore, pp. 73-78. ISBN 979-8-3315-8707-9

Sugumar, S.N (2025) Human Capital formation and economic growth in Tamilnadu. The Indian Economic Journal, 6 (1). pp. 1-6. ISSN 0019-4662

Sugumar, S.N and Suvarna, raagavendaran (2025) PROCEEDINGS OF THE TWO-DAY NATIONAL SEMINAR ON INDIAN ECONOMIC PROGRESS TOWARDS ACHIEVING THE SDGs. 1 ed. 1, 1 (1). Dr.Suvarna raagavendaran, chennai. ISBN 978-93-342-7864-4

Suvarna, Raagavendaran (2025) AN EMPIRICAL ANALYSIS OF MACRO ECONOMIC VARIABLES ON AGGREGATE DEMAND ON INDIAN ECONOMY. International Journal of Research Publication and Reviews, 6 (3). pp. 3660-3662. ISSN 2582-7421

Suvarna, Raagavendaran (2025) Micro Economics I. VISTAS. ISBN 978-93-341-0682-4

Suvarna, Raagavendaran (2025) Principles of Marketing. Suraj Publications. ISBN 978-93-341-8626-0

Suvarna, Raagavendaran and Kavitha, Subramaniyam (2025) LEVERAGING ARTIFICIAL INTELLIGENCE TO ADVANCE INCLUSIVE AND EQUITABLE QUALITY EDUCATION: OPPORTUNITIES AND CHALLENGES FOR SDG4. International Research Journal of Education and Technology, 8 (5). pp. 810-816. ISSN 2581-7795

Suvarna, raagavendaran (2025) Energy Economics. Suraj Publications, chennai. ISBN 978-93-344-3311-1

Suvarna, raagavendaran (2025) Fundamentals of Micro Economics. Self Publisher, Chennai. ISBN 978-93-342-9006-6

V

VINAYAGAM, A and Devika, N (2025) A STUDY ON CUSTOMER SATISFACTION WITH COMPUTERIZED BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS IN CHENNAI DISTRICT. THE INDIAN ECONOMIC JOURNAL, 6 (41). pp. 309-326. ISSN 00194662

Vinayagam, A and Bhuvaneswari, S and Devika, N and MURUGAN, V (2025) AN EVALUATION OF E COMMERCE METRICS AND VIRTUAL BUYER DECISION IN CHENNAI. International Journal for Multidisciplinary Research (IJFMR), 7 (3): 1. pp. 1-11. ISSN 2582-2160

Vinayagam, A and Poongothai, R and Bhuvaneswari, S and Murugan, V and JASPER JEMIMA, G D (2025) Challenges in Sustainable Development Goal Four in India. KRONIKA JOURNAL, 25 (10). ISSN 0023:4923

Vinayagam, A and Poongothai, R and Murugan, V and Jasper Jemima, G D and Devika, N (2025) Cause-Effect Dynamics in the Social System Towards Child Sexual Abuse – Forensic Approach. International Journal for Multidisciplinary Research (IJFMR), 07 (03): 1. pp. 1-11. ISSN 2582-2160