IMPACT OF PERSONALIZATION ALGORITHMS ON CONSUMER TRUST AND VIRTUAL PURCHASE DECISIONS
Premalatha, R and Ravichandran, S (2025) IMPACT OF PERSONALIZATION ALGORITHMS ON CONSUMER TRUST AND VIRTUAL PURCHASE DECISIONS. Education Research and Development Association (ERDA), Sponsored a “Two-Day International Conference on “Innovations and Challenges in Law, Management and Social Sciences”, 1 (1): 53. pp. 494-502. ISSN 978-93-6163-949-4
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Abstract
Virtual reality (VR) offers users a realistic and interactive computer-generated
environment that provides them with unique experiences in various settings, including
marketing. Technological development of VR continues its relentless journey towards
heightened immersion and realism, incorporating a multitude of lifelike elements, including
the elusive sense of smell, which had previously remained beyond the realm of computer
imitation (Liu et al., 2023). VR is anticipated to occupy a pivotal position in the lives of
individuals, playing a profound role in diverse aspects of human existence (Hamad & Jia,
2022). As these advancements unfold, the significance of VR as an influential medium is set to
expand in shaping the future of human experiences. A report by McKinsey (2022) has
emphasized the transformative capacity of the met averse and has projected a potential value
genera-tion of $5 trillion by the year 2030. This estimation highlights the extensive economic
opportunities of VR, implying it has the potential to reshape industries, establish novel
markets, and revolutionize the dynamics of technology, commerce, and social interactions. The
ever-evolving technological landscape and changing consumer preferences are therefore
making it increasingly crucial for businesses to invest in digital technologies and look for ways
to enhance virtual experiences. While consumers seek to access products and services from
the com-fort of their homes, retailers seek to identify ways to remain competitive and thrive in
the emerging technological environment. This includes targeted investments in online
shopping platforms, including immersive virtual reality (IVR) technologies which can address
some of the limitations of e-commerce and physical retail establishments (Martínez-Navarro
et al., 2019). The strategic choice to concentrate on IVR in retail is underscored by its
numerous competitive advan-tages. IVR elevates consumer engagement, a critical element that
strongly correlates with heightened sales and customer.
| Item Type: | Article |
|---|---|
| Subjects: | Economics > Microeconomics |
| Domains: | Economics |
| Depositing User: | Mr IR Admin |
| Date Deposited: | 27 Aug 2026 05:50 |
| Last Modified: | 27 Aug 2026 05:51 |
| URI: | https://ir.vistas.ac.in/id/eprint/21484 |
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