AI and ML in Marketing: Enhancing Consumer Engagement and Personalization

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Bhanja, Amit Kumar and Mittal, Arun and Chowdhury, Soummya and Bala Ruby, V and Chaudhry, Manmohan (2025) AI and ML in Marketing: Enhancing Consumer Engagement and Personalization. 2025 International Conference on Computational Engineering, Sensing Technology and Management (ICCETM). pp. 1-6.

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Official URL: https://doi.org/10.1109/ICCETM66557.2025.11557999

Item Type:	Article
Subjects:	Economics > Macroeconomics
Domains:	Economics
Depositing User:	Mr Roopesh Roopesh
Date Deposited:	24 Jul 2026 08:25
Last Modified:	24 Jul 2026 08:25
URI:	https://ir.vistas.ac.in/id/eprint/21953

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