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Umapathy,, T and JAYAKANI, S and Nivedha S,, S and Ambika Sharma and Suman Kumari (2026) Strategic HR Budgeting and Its Role in Organizational Profitability. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5490-5493. ISSN 1053-7899

MANISH JOSHI and JAYAKANI, S and ARTHIVAISH and FARHEEN AHMAD and ANKUR BUDHIRAJA (2026) AI BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AND BUSINESS PERFORMANCE. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5419-5423. ISSN 1053-7899

Vennilaa Shree, S and Meenakshi, A and JAYAKANI, S and VENNILA FATHIMA RANI, S and Sunantha, P and TAIBANGNGANBI, N and Mythili, G. and Vanitha, P and Senthil, M and AISHWARYA, S and CHANDRAN, M (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING.

Jayakani, S. and KEETHANA, B (2025) THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF E COMMERCE. In: Innovative Methodologies in Multidisciplinary research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 132-137. ISBN 978-81-994078-9-3

JAYAKANI, S (2026) AI AND ANALYTICS IN HUMAN RESOURCE MANAGEMENT. In: The modern business environment is witnessing an unprecedented transformation driven by technological advancements, digital innovation, and data-centric decision-making. Among the various organizational functions undergoing significant change, Human Resou. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA.

Jayakani, S. and DIMPLE JUNEJA and TAMILSELVI. P, P and JOSE REENA, K (2025) Computing for Business Excellence: Analytical and Technological Perspectives. In: Computing for Business Excellence: Analytical and Technological Perspectives. SCIENTIFIC RESEARCH REPORTS (A Book Publisher, approved by Govt. of India), TAMILNADU, INDIA, pp. 1-138. ISBN 978-81-993402-9-9

Aishwarya, K and JAYAKANI, S (2025) A Study on the Emergence of Cross-Channel Marketing and Challenges in its Marketing Communication. In: Global Trade and Economic Development: Opportunities and Threats. Jai Shivaasni Publications, Virudhunagar, TAMILNADU, INDIA, pp. 34-37. ISBN 978-81-989640-9-0

JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2

JAYAKANI, S and KEERTHANA, B Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.

DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..

Jayakani, S. Harnessing digital transformation for sustainable growth in india:limited to chennai city. JOURNAL OF THE INDIAN ECONOMIC ASSOCIATION, 6.

SELVAKUMAR, K and Jayakani, S. (2025) A Study on the Impact of Leadership Role in the Indian Economy. International Journal OF SCIENCE AND RESEARCH (IJSR), 14 (12). pp. 2061-2062. ISSN 2319-7064

INDIRA, K M and Jayakani, S. (2026) BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIONS, CHENNAI, INDIA, pp. 11-17. ISBN 978-81-69354-03-5

DEVI, S and JAYAKANI, S (2026) CONSUMER BEHAVIOUR IN THE AGE OF AI-POWERED DIGITAL MARKETING. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 71-77. ISBN 978-81-69354-03-5

Jayakani, S. and MYTHILI, G (2025) FINANCIAL ACCOUNTING. In: Financial Accounting. 1 ed. Leilani Katie Publication, Madurai – 625003, Tamil Nadu, India., pp. 1-155. ISBN 978-93-6348-072-8

JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. In: DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0

JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. In: The emergence of Artificial Intelligence (AI) has revolutionized the business landscape, transforming the way organizations interact with customers, analyze market trends, and make strategic decisions. In an era characterized by rapid digitalization and i. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7

KEERTHANA, B and Jayakani, S. (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: International Conference on Scientific Research and Revolution (ICSRR 2025), 17th August 2025, Online - Chennai.

Mohamed Ashik, S.S and JAYAKANI, S (2026) Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services Sector). Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services, 4. pp. 260-265. ISSN 984-889X |

JAYAKANI, S and Rafiya Banu, S M and FARZANA, S (2026) Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce. In: Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce.

Ramesh, A and JAYAKANI, S (2026) Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends. In: Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends.

Mythili, G. and JAYKANI, S (2026) Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments. In: Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments.

PREETHY, P V and JAYAKANI, S (2025) Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. In: Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. Shinemax International Publication, pp. 8-11. ISBN 978-81-994078-9-3

JAYAKANI, S (2026) Virtual Reality as a Tool for Experiential Learning: Pedagogical Impacts and Challenges. In: Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 61-70. ISBN 978-93-7183-458-2

JAYAKANI, S and Rashmi Baruah and Lokeswar Reddy,, D V (2026) The Role of Positive Leadership in Enhancing Employee Productivity. Scriptora International Journsl of Research and Innovation, 2 (4). pp. 102-110. ISSN 3 1 0 7 - 9 3 3 4

JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4

Sivasakthivel and JANI, D B and JAYAKANI, S (2025) INNOVATIVE METHODOLOGIES IN MULTIDISCIPLINARY RESEARCH STUDIES: CHALLENGES AND OPPORTUNITIES. In: Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-167. ISBN 978-81-994078-9-3

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India, 17-08-2025, Scientific Research Reports, Chennai, India..

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India., 17-08-2025, Scientific Research Reports, Chennai, India..

Keerthana, B and JAYAKANI, S (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. SRR PUBLISHING RESEARCH, CHENNAI, INDIA, pp. 134-145. ISBN 978-81-987134-2-1

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: UNSPECIFIED1 UNSPECIFIED1, pp. 147-153. ISBN 978-81-987134-2-1

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. pp. 154-167.

Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3

JAYKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-01-0