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Meenakshi, A and Jayakani, S. (2025) Exploring the impact of artificial intelligence on financial risk prediction and management. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Sivasakthivel, A and JANI, D B and JAYAKANI, S (2025) INNOVATIVE METHODOLOGIES IN MULTIDISCIPLINARY RESEARCH STUDIES: CHALLENGES AND OPPORTUNITIES. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-167. ISBN 978-81-994078-9-3

Umapathy,, T and JAYAKANI, S and Nivedha S,, S and Ambika Sharma and Suman Kumari (2026) Strategic HR Budgeting and Its Role in Organizational Profitability. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5490-5493. ISSN 1053-7899

MANISH JOSHI and JAYAKANI, S and ARTHIVAISH and FARHEEN AHMAD and ANKUR BUDHIRAJA (2026) AI BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AND BUSINESS PERFORMANCE. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5419-5423. ISSN 1053-7899

Banu, S. Rafiya and Jayakani, S. (2025) Analysis of health and hygiene and its impact on finance of villagers in Chengalpattu district. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Analytical study on transformative technologies and economic governance: Charting a course for balanced innovation in the global economy. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Saravanan, C. and Jayakani, S. (2025) Factors influencing investors behaviour in stock market. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayakani, S. and Meenakshi, A (2025) The role of artificial intelligence in enhancing employee retention and engagement strategies. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.

Rafiya Banu, Syed and Jayakarni, S (2026) ADVANCED CORPORATE FINANCE AND STRATEGIC ANALYTICS. Shinemax International Publications. ISBN 978-81-69041-11-9

Jayakani, S. and DIMPLE, JUNEJA and TAMILSELVI. P, P and JOSE REENA, K (2025) Computing for Business Excellence: Analytical and Technological Perspectives. SCIENTIFIC RESEARCH REPORTS (A Book Publisher, approved by Govt. of India), TAMILNADU, INDIA, pp. 1-138. ISBN 978-81-993402-9-9

Aishwarya, K and JAYAKANI, S (2025) A Study on the Emergence of Cross-Channel Marketing and Challenges in its Marketing Communication. In: Global Trade and Economic Development: Opportunities and Threats. Jai Shivaasni Publications, Virudhunagar, TAMILNADU, INDIA, pp. 34-37. ISBN 978-81-989640-9-0

JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2

JAYAKANI, S and KEERTHANA, B (2026) Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.

DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..

Jayakani, S. (2025) Harnessing digital transformation for sustainable growth in india:limited to chennai city. JOURNAL OF THE INDIAN ECONOMIC ASSOCIATION, 6.

SELVAKUMAR, K and Jayakani, S. (2025) A Study on the Impact of Leadership Role in the Indian Economy. International Journal OF SCIENCE AND RESEARCH (IJSR), 14 (12). pp. 2061-2062. ISSN 2319-7064

INDIRA, K M and Jayakani, S. (2026) BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIONS, CHENNAI, INDIA, pp. 11-17. ISBN 978-81-69354-03-5

SELVA KUMAR, K and JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE APPLICATIONS IN MANAGEMENT. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 33-37. ISBN 978-81-69354-03-5

DEVI, S and JAYAKANI, S (2026) CONSUMER BEHAVIOUR IN THE AGE OF AI-POWERED DIGITAL MARKETING. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 71-77. ISBN 978-81-69354-03-5

Jayakani, S. and MYTHILI, G (2025) FINANCIAL ACCOUNTING. 1 ed. Leilani Katie Publication, Madurai – 625003, Tamil Nadu, India., pp. 1-155. ISBN 978-93-6348-072-8

Mythili, G and Jayakani, S. (2025) BUSINESS LAW. 1 ed. Leilani Katie Publication, pp. 1-151. ISBN 978-93-6348-722-2

JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0

JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7

JAYAKANI, S (2026) AI AND ANALYTICS IN HUMAN RESOURCE MANAGEMENT. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-03-4

Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3

Mohamed Ashik, S.S and JAYAKANI, S (2026) Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services Sector). Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services, 4. pp. 260-265. ISSN 984-889X |

JAYAKANI, S and Rafiya Banu, S M and FARZANA, S (2026) Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce. In: Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce.

Ramesh, A and JAYAKANI, S (2026) Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends. In: Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends.

Mythili, G. and JAYKANI, S (2026) Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments. In: Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments.

PREETHY, P V and JAYAKANI, S (2025) Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. In: Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. Shinemax International Publication, pp. 8-11. ISBN 978-81-994078-9-3

JAYAKANI, S (2026) Virtual Reality as a Tool for Experiential Learning: Pedagogical Impacts and Challenges. In: Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 61-70. ISBN 978-93-7183-458-2

JAYAKANI, S and Rashmi Baruah and Lokeswar Reddy,, D V (2026) The Role of Positive Leadership in Enhancing Employee Productivity. Scriptora International Journsl of Research and Innovation, 2 (4). pp. 102-110. ISSN 3 1 0 7 - 9 3 3 4

JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4

KEERTHANA, B and Jayakani, S. (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: International Conference on Scientific Research and Revolution (ICSRR 2025), 17th August 2025, Online - Chennai.

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India, 17-08-2025, Scientific Research Reports, Chennai, India..

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India., 17-08-2025, Scientific Research Reports, Chennai, India..

Keerthana, B and JAYAKANI, S (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. SRR PUBLISHING RESEARCH, CHENNAI, INDIA, pp. 134-145. ISBN 978-81-987134-2-1

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: UNSPECIFIED1 UNSPECIFIED1, pp. 147-153. ISBN 978-81-987134-2-1

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. pp. 154-167.

Jayakani, S. and KEETHANA, B (2025) THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF E COMMERCE. In: Innovative Methodologies in Multidisciplinary research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 132-137. ISBN 978-81-994078-9-3

Jayakani, S. and Banu, S. Rafiya (2025) Prediction of customer recommendations on e-commerce using machine learning algorithms. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Study on impact of digital transformation within the accounting domain and evolving responsibilities of accountants: A data-driven exploration. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.