Items where Author is "Vetrivel, V"

Jothilakshmi, T and Vetrivel, V (2026) Assessing the Role of Emotional and Social Support in Enhancing Psychological Wellbeing of Homemakers: A Study in Chennai. International Journal of Drug Delivery Technology. ISSN 0975-4415

Durairaj, S and Vetrivel, V (2026) Artificial Intelligence And Automation Technologies And Their Effect On Human Resource Management Practices In It Organizations Of Chennai. International Journal of Drug Delivery Technology, 16 (8s). ISSN 09754415

Vetrivel, V and Esther Thamarine, L and Kamaludeen, P and Ramya, Varghese and Niranjana, M and Prabhakar Christopher David, M (2026) AI-Enabled Learning and Development Systems and Their Impact on Employee Skill Development. AI-Enabled Learning and Development Systems and Their Impact on Employee Skill Development, 16. pp. 501-510. ISSN 0975-4415

Yamini., M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management. ISSN 2395-5252

Durairaj, S and Vetrivel, V (2026) Evaluating The Influence Of Artificial Intelligence And Automation On Modern HR Practices In Chennai's IT Industry. International Journal of Drug Delivery Technology, 16: 82. ISSN 0975-4415

Pawan Kumar Verma, K and Vetrivel, V (2025) GREEN HRM Practices and Their Influence on Employee Environmental Behavior: A Study in Chennai-Based IT Companies. Testing, Psychometrics & Methodology in Applied Psychology. ISSN 1972-6325

Pawan Kumar Verma, K and Vetrivel, V (2025) THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECOPERFORMANCE IN CHENNAI IT SECTORS. TPM, 32 (8). pp. 2506-2512. ISSN 1972-6325

Hariharan, S. and Vetrivel, V (2025) A Study of Traditional Cuisines and Service Quality Effectiveness on Customer Satisfaction in the Catering and Hotel Industry of Coimbatore Region. Testing, Psychometrics & Methodology in Applied Psychology. ISSN 1972-6325

Hariharan, S and Vetrivel, V (2025) TRADITIONAL CUISINES AND SERVICE QUALITY DIMENSIONS AND THEIR EFFECT ON CUSTOMER RETENTION IN COIMBATORE’S HOTEL AND CATERING INDUSTRY. TPM, 32 (S8). pp. 2464-2468. ISSN 1972-6325

Karunakaran, K and Kotteeswaran, M and Jamuna, R and Vetrivel, V (2025) Total Quality Management. New Chennai Publications, Chennai, Tamil Nadu. ISBN 978-81-984949-2-4

Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131

Malarvizhi, K and Vetrivel, V and Vinayagam, K (2025) Digital Disruption in HRM: Tools, Trends, and Transformation. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications. ISBN 978-81-984949-8-6

Vetrivel, V and Prabhakar Christopher David, M and Deepa, S and Gokulakrishnan, A (2025) The Role of Employee Engagement in Enhancing Organizational Performance: A Comprehensive Study in Health Care Centers Chennai. Journal of Neonatal Surgery, 14 (25s). pp. 1025-1032. ISSN 2226-0439

Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160

Gokulakrishnan, A and Mofika, S and K Thirumalvalavan, K and Vetrivel, V and Vinayagam, K (2023) The effectiveness of sales promotions on building brand value in super markets. International Journal of Management and Commerce, 5 (2). pp. 63-68. ISSN 2664-6854

Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252

Gunasekaran, K and Vinayagam, K and Gokulakrishnan, A and Bandaru Srinivasa Rao, Rao and Vetrivel, V (2022) THE IMPACT OF WORK RELATED STRESS ON HEALTH ISSUE OF PRIVATE SCHOOL TEACHERS IN INDIA. Semiconductor Optoelectronics, 41 (11). 241 -249. ISSN 1001-5868

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Vetrivel, V and Gokulakrishnan, A and Sasikumar, P (2021) THE RELATIONSHIP BETWEEN ORGANISATIONAL CLIMATE AND ORGANISATIONAL TRUST. Vidyabharati International Interdisciplinary Research Journal. pp. 1630-1635. ISSN 2319-4979

Josphin, R and Vetrivel, V (2021) An Investigation on Turbulent Times of Passenger Vehicle Segment in India. International Journal of Trend in Scientific Research and Development (IJTSRD), 6 (1): IJTSRD4911. pp. 1632-1638. ISSN 2456 – 6470

Narendiran, V and Vetrivel, V Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City. In: Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries. Atlantis Press. ISBN 978-94-6463-433-4

Nandhini Kishore Babu, CH and Vetrivel, V Customer’s Perception Towards Service Quality of Automobile Industry. Journal of Northeastern University. ISSN 1005-3026

Vetrivel, V and Vinayagam, K The Effect of Employees Job Involvement on Job Performance. Shodhsamhita: Journal of Fundamental & Comparative Research. ISSN 2277-7067

Nandhini Kishore Babu, CH and Vetrivel, V The Effectiveness of Service Quality on Customer Satisfaction in Automobile Industry. Neuro Quantology. ISSN 1303-5150

Vetrivel, V and Vinayagam, K and Pon Indira, V and Suguna, R The Effects of Organizational Climate on Emotional Intelligence, Employee Motivation and Satisfaction in IT Sector, Tamilnadu. International Journal of Health Sciences. ISSN 2550-6978

Nandini Kishore Babu, CH and Vetrivel, V Impact Of Service Quality on Brand Equity and Brand Extension in The Automobile Industry, With Special Reference to Service Centers. Journal of Survey in Fisheries Sciences. ISSN 2368-7487

Kumar, J and Lakshmi, S and Vetrivel, V Impact of Sales Promotion Strategies on Customer Purchase Intention in FMCG Products. European Chemical Bulletin. ISSN 1539-1590

Nandini Kishore Babu, CH and Vetrivel, V The Influence of Service Quality on Customer Satisfaction, Trust, and Loyalty in Service Centres of the Automobile Industry. Annals of Forest Research. ISSN 1844-8135

Durairaj, S and Pawan Kumar Verma, K and Vetrivel, V Investigate the Role of Organizational Factors in Contributing to Occupational Stress Among Nurses in Chennai. Exploring the Inflection Point in the Landscape of Business Intelligence: Innovation and Advancement.

Nandini Kishore Babu, CH and Vetrivel, V The Relationships of Service Quality with Customer Satisfaction, Trust, and Loyalty in Service Centers of the Automobile Industry. Neuro Quantology. ISSN 1303-5150