Consumer Protection in E-Commerce Transactions: An Empirical Study with Special Reference to Chennai City

The growth of the e-commerce has transformed
retail and the service delivery systems in an india, especially in a metropolitan cities that has included the Chennai. However, this digitizating has also led to the increasingcases of the consumer rights violatings, an including of misleading of advertisements, data privacy breaches, defective product deliveries, and the grievance redressal delays. Allowance of consumer protecting in this evolving of digital marketplace is essential for a fostering of trust and the promoting sustainable digital growth. Despite existing of legal frameworks such as the the Consumer Protecting Act, 2019 and the Consumer Protecting (E-Commerce) Rules, 2020, many of the consumers
remain unaware of the its rights and the face challenges in a
resolving of disputes. There exists a research gap in a
understanding of the effectiveness of the policies and the its
enforcement from the a consumer perspective in a local urban
context like the Chennai. A mixed-methods approach was
adopted. A structured questionaire was distributed to the 300 ecommerce consumers in a Chennai. Quantitative data was
analyzed using the statistical tools that has included the SPSS for a frequency distributing, cross-tabulating, and the
regression analysis. Qualitative insights are gathered through the interviews with the consumer rights advocates and the analyzed using the thematic coding. Findings indicate that only 42% of the consumers are aware of the its rights in a ecommerce. Around 61% reported issues such as the delayed deliveries, while 29% faced data security concerns. Regression analysis showed a significant relationship between the awareness level and the consumer satisfaction.