Items where Subject is "Marketing"

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Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

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Jayanthi Kala Lincy, J and Majini Jes Bella, K (2025) Impact Of Search Engine Advertisement (SEA) On Brand Visibility In Chennai's Digital Market: A Case Study Of Google Ads And Bing Ads. Impact Of Search Engine Advertisement (SEA) On Brand Visibility In Chennai's Digital Market: A Case Study Of Google Ads And Bing Ads. pp. 6204-6211. ISSN 2229-7359

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Katta, Ashok Kumar (2018) Consumer Behavior In Passenger Car Market With Special Reference To Selected Districts In Andhra Pradesh. International Journal of Current Advanced Research, 7 (3(A)). pp. 10467-10472. ISSN 23196505

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Radha, P and Sasikumar, P (2025) Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu. Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu, 14 (4). pp. 465-472. ISSN 2226-0439

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

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Singh, Sankar and Katta, Ashok Kumar (2022) Consumers satisfaction towards online food delivery app Swiggy: The study special reference with south Chennai. International journal of health sciences, 6 (s3). pp. 3760-3768. ISSN 2550-6978

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Thiyagarajan, N and Sasikumar, P (2023) THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS WITH REFERENCE TO AMAZON PLATFORM. Eur. Chem. Bull., 12 (7). pp. 1215-1226. ISSN 2063-5346