The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu

The study's primary purpose is to test the pricing strategies adopted by distributors of types of cement and determine the impact on the marketing mix with specific ready-mix concrete blocks of cement. Managing the pricing is a delineating challenge where the competitors strive at every moment to thwart the demand and supply inelastic. The research narrows down to dealers' responses from Tamil Nadu with a sample size of 200 covering all districts. Multiple regression analysis methods are used to test the data with independent variables such as competitor pricing and value-based factor for the study. The implications of specific core product categories and reactions to pricing inelastic existing in the market will be a blot for future pricing policy changes in cement markets.
Keywords: Price inelastic, Pricing strategy, Cements, Buying Behaviour