Items where Subject is "Marketing"

Article

Balasubramaniam, M and Sasikumar, P (2026) ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY. ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY, 16 (76s). pp. 2007-2018. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

Balasubramaniam, M and Sasikumar, P (2026) A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector. A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector, 16 (78s). pp. 288-295. ISSN 0975 4415

Jayanthi Kala Lincy, J and Majini Jes Bella, K (2025) Impact Of Search Engine Advertisement (SEA) On Brand Visibility In Chennai's Digital Market: A Case Study Of Google Ads And Bing Ads. Impact Of Search Engine Advertisement (SEA) On Brand Visibility In Chennai's Digital Market: A Case Study Of Google Ads And Bing Ads. pp. 6204-6211. ISSN 2229-7359

Katta, Ashok Kumar (2018) Consumer Behavior In Passenger Car Market With Special Reference To Selected Districts In Andhra Pradesh. International Journal of Current Advanced Research, 7 (3(A)). pp. 10467-10472. ISSN 23196505

Radha, P and Sasikumar, P (2025) Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu. Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu, 14 (4). pp. 465-472. ISSN 2226-0439

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

Singh, Sankar and Katta, Ashok Kumar (2022) Consumers satisfaction towards online food delivery app Swiggy: The study special reference with south Chennai. International journal of health sciences, 6 (s3). pp. 3760-3768. ISSN 2550-6978

Subburaj, P and Valarmathi, K and Anitha, T (2026) Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study. International Journal of Advances in Management Technology and Engineering Sciences, 5 (2): 1. pp. 19-30. ISSN 2249-7455

Subburaj, P and Valarmathi, K and Jabasteen, J (2026) Effect of Digital Marketing Strategies on Consumer Purchasing Behavior in the Home Appliance Market. International Journal for Novel Research in Economics , Finance and Management, 4 (4): 1. pp. 1-8. ISSN 3048-7722

Thiyagarajan, N and Sasikumar, P (2023) THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS WITH REFERENCE TO AMAZON PLATFORM. Eur. Chem. Bull., 12 (7). pp. 1215-1226. ISSN 2063-5346

Book Section

Bakkialakshmi, S and Porkodi, T (2025) A Study on Emerging Cybersecurity Threats, Challenges and Mitigation Practices in E-Banking. In: E-BANKING PRACTICES. Bharathi Books Publishers. ISBN 9789392123535

Conference or Workshop Item

Krithiga Devi, R and Sasikumar, P (2025) Optimizing Telemedicine Services for Rural Women: A Decision Tree-Based Heap Optimizer Approach for Predictive Healthcare Delivery. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-03-2025, Dehradun, India.