Items where Subject is "Marketing Management"
- VELS Subject Areas (3)
- Business Administration (3)
- Marketing Management (3)
- Business Administration (3)
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Famitha Begum, K and Aarthi, Suresh and Bakkialakshmi, S and Jamuna, R (2025) SUSTAINABILITY IN THE SCROLL: SOCIAL MEDIA MARKETING AND RESPONSIBLE CONSUMERISM. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 102-107. ISBN 978-93-94725-44-7
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Singh, K. Sankar and Katta, Ashok Kumar (2022) study on consumer perception towards food ordering app Zomato, with special reference to Kancheepuram district. International journal of health sciences, 6 (s3). pp. 3736-3744. ISSN 2550-6978
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Thiyagarajan, N and Sasikumar, P (2022) IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE DECISION. Neuro Quantology, 20 (13). pp. 1401-1406. ISSN 1303-5150
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