Items where Subject is "Marketing Management"

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Famitha Begum, K and Aarthi, Suresh and Bakkialakshmi, S and Jamuna, R (2025) SUSTAINABILITY IN THE SCROLL: SOCIAL MEDIA MARKETING AND RESPONSIBLE CONSUMERISM. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 102-107. ISBN 978-93-94725-44-7

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Manigandan, P and Vetrivel, V (2026) Consumer Protection in E-Commerce Transactions: An Empirical Study with Special Reference to Chennai City. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

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Narendiran, V and Vetrivel, V (2026) An Analytical Study on Consumers' Pre- and Postpurchase Behavioral Patterns Toward Electric Vehicles in Chennai City. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

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Singh, K. Sankar and Katta, Ashok Kumar (2022) study on consumer perception towards food ordering app Zomato, with special reference to Kancheepuram district. International journal of health sciences, 6 (s3). pp. 3736-3744. ISSN 2550-6978

Subburaj, P and Valarmathi, K and Anitha, T (2026) Impact of Social Media on Consumer Spending Habits in Online Shopping: An Empirical Study. International Journal of Advances in Management Technology and Engineering Sciences, 5 (2): 1. pp. 19-30. ISSN 2249-7455

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Thiyagarajan, N and Sasikumar, P (2022) IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE DECISION. Neuro Quantology, 20 (13). pp. 1401-1406. ISSN 1303-5150