Items where Subject is "Marketing Management"
- VELS Subject Areas (3)
- Business Administration (3)
- Marketing Management (3)
- Business Administration (3)
Article
Singh, K. Sankar and Katta, Ashok Kumar (2022) study on consumer perception towards food ordering app Zomato, with special reference to Kancheepuram district. International journal of health sciences, 6 (s3). pp. 3736-3744. ISSN 2550-6978
Thiyagarajan, N and Sasikumar, P (2022) IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE DECISION. Neuro Quantology, 20 (13). pp. 1401-1406. ISSN 1303-5150
Book Section
Famitha Begum, K and Aarthi, Suresh and Bakkialakshmi, S and Jamuna, R (2025) SUSTAINABILITY IN THE SCROLL: SOCIAL MEDIA MARKETING AND RESPONSIBLE CONSUMERISM. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 102-107. ISBN 978-93-94725-44-7
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