THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECOPERFORMANCE IN CHENNAI IT SECTORS

The rapid expansion of the IT sector in Chennai has brought increased focus on sustainabilityoriented HR practices, particularly Green Recruitment and Green Training. This study examines
the role of Green Recruitment and Training dimensions—Green Job Descriptions, Eco-Focused
Advertising, Green Selection Criteria, Environmental Awareness Hiring Preference, Green
Induction, Green Training Curriculum, Frequency of Skill Development, and Training
Effectiveness—in enhancing Employee Eco-Performance. Primary data were collected from 300
IT employees through a structured questionnaire featuring seven Eco-Performance statements
on a five-point Likert scale. Statistical tools such as descriptive analysis, Pearson correlation,
and multiple regression were applied. Results reveal a significant positive relationship between
all Green Recruitment and Training variables and Employee Eco-Performance. Regression
analysis shows that Training Effectiveness, Green Organizational Induction, and Green Selection
Criteria are the strongest predictors. The model explains 88.1% of the variance in employee ecoperformance. The study highlights the need for IT organizations to strengthen green-trained competencies and eco-oriented hiring processes to achieve improved environmental outcomes.
These findings provide valuable insights for HR rofessionals in developing effective Green HRM strategies to foster sustainability in IT workplaces.