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S., SHASHILA and P, SWATHI PRADEEBA P (2025) CUSTOMER RELATIONSHIP MANAGEMENT. FIRST ed. 1, 1 . MAXELO, CHENNAI. ISBN 978-81-995422-6-6

Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641

Shashila, S. and Swathi Pradeeba, P. and Indhuja, K P and DIVYA, S (2025) CUSTOMER RELATIONSHIP MANAGEMENT. MAXELO INTERNATIONAL PUBLICATION, CHENNAI. ISBN 978-81-995422-6-6

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques for Eco-Friendly products to Increase Customer Acquisition. Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 9: 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. (2025) Bridging Inequality: The Role of Employment in Advancing Social Inclusion and Human Development. THE INDIAN ECONOMIC ASSOCIATION, 5-C: 191. pp. 1626-1629.

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques For Eco-Friendly Products To Increase Customer Acquisition. International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (CE- 07): 7. pp. 60-69. ISSN 978-81-69360-83-8

Ashifa, N T and Shashila, S. (2025) THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS. International Conference on Technology, Research and Smart Education ICTRSE - 2025 Organized by Cape Arts and Science College: 18. pp. 70-78. ISSN 978-93-6492-441-2

Chandrasekaran, S and Shashila, S. (2025) ENGLISH FOR DIGITAL ENTREPRENEURS: COMMUNICATING IN THE ONLINE MARKETPLACE. International Conference on Technology, Research and Smart Education ICTRSE 2025, 1: 3. pp. 28-36. ISSN 978-93-6492-441-2

S., Shashila and S R, PRASANNA VENKATAKRISHNAN (2026) Leadership Challenges for IT Employees During Work from Home. In: Transformative Research in Business: From Theory to Tech-Driven Practice - HR, Technology, Data, Sustainability & Logistics Perspective. 13, 2 . BEYOND LINE PUBLISHER, CHENNAI, pp. 85-90. ISBN 978-93-95659-85-7

S., SHASHILA and U, BALACHANDER (2026) The Silent Shift in Commerce: A Study on Behavioral Economics and Its Impact on Consumer Decision-Making in Digital Markets. In: GLOBAL MULTIDISCIPLINARY RESEARCH & INNOVATION SUMMIT G-MRI 2026, 25th JANUARY, 2025, CHENNAI.

S., SHASHILA and S, CHANDRASEKARAN (2025) Industrial 4.0 Transition and its Impact on Consumer Behavior: A Systematic Review. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. FIRST ed. BOOK SERIES 2025, 5 . SS PUBLISHING HOUSE, CHENNAI, pp. 121-123. ISBN 978-81-985175-70-4

S., SHASHILA and N T, ASHIFA (2025) REGIONAL DIFFERENCES IN STARTUP DENSITY AND TALENT ACROSS INDIAN STATES. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. FIRST ed. BOOK SERIES 2025, 5 . SS PUBLISHING HOUSE, CHENNAI, pp. 117-123. ISBN 978-81-985175-70-4

VISTAS (2026) SHOCK ABSORBING SUSPENSION WHEELCHAIR FOR UNEVEN TERRAIN MOVEMENT The present invention provides a shock absorbing suspension wheelchair for uneven terrain movement. The wheelchair comprises a rigid main frame, a seat assembly mounted on the rigid main frame through vibration isolating supports, a plurality of wheels configured for movement over uneven terrain and, a suspension system operatively disposed between each of the plurality of wheels and the rigid main frame. The wheel is independently connected to the rigid main frame through a suspension linkage comprising a spring-damper mechanism selected from a coil spring shock absorber or an equivalent resilient member. The suspension system permits controlled vertical displacement of the plurality of wheels relative to the rigid main frame so as to absorb shocks and vibrations generated by uneven surfaces, thereby reducing transmission of impact forces to the seat assembly and improving user comfort, stability, and safety during movement. 202641001918 A.

VISTAS (2026) SHOCK ABSORBING SUSPENSION WHEELCHAIR FOR UNEVEN TERRAIN MOVEMENT. 202641001119.

S, SHASHILA and C, CHITRA (2025) Digital Branding in the Contemporary Business Landscape: An Analytical study of Strategies, platforms and consumer perception. In: DIGITAL ENTREPRENEURS GUIDE TO ENGLISH: COMMUNICATING IN THE ONLINEMARKETPLACE. Kripa Tristy publications, CHENNAI, pp. 165-169. ISBN 978-93-47336-20-1

SHASHILA, S and Prasanna Venkatakrishnan, S R (2025) Work-life balance of service based company employees in Chennai. AIP CONFEENCE PROCEEDINGS, 1 (030029): 1063. 030029-1-030029-2. ISSN 978-0-7354-5202-2

Chitra, C and Muthu Meenakshi, S and Shashila, S. (2025) GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. In: Circular Economy Business Models: Marketing, Financial Viability and Accounting, Implications, 27.04.2026, Chrompet.

Shashila, S. and Chitra, C (2025) Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. pp. 165-169.

Shashila, S. and Rani, S. Vennila Fathima (2023) Emotional intelligence, social and negative effect on physical health of working women. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

C, CHITRA and S, SHASHILA (2025) Exploring Artificial Intelligence’s Role in Customizing Online Shopping Experiences. Pitch to Proposal: Writing for Start-ups, Grants and Business Success, 2: 29. pp. 230-239. ISSN 978-93-47336-48-5

S., Shashila (2024) Role of Emotional Intelligence on Academic Performance of Science and Engineering Research Scholars in Chennai. SELP Journal of Social Science - A Blind Review & Refereed Quarterly Journal, 15 (55): 11718. ISSN 0975-9999

S., Shashila (2024) Impact of Globalisation in India. SELP Journal of Social Science - A Blind Review & Refereed Quarterly Journal, 15 (55): 11731. ISSN 0975-9999

S., Shashila (2024) Impact of Crypto-currency on Investors and the Indian Economy- an Empirical Study. Journal of Inventive and Scientific Research Studies (JISRS), 1 (2). ISSN 2584-0630

S., Shsila (2024) Role of E-commerce in Reducing Operational Cost- a Study. In: Impact Analysis of Hrm Practices in the It Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE, pp. 171-180. ISBN 9788198515759

S., Shashila (2025) The Role of Digital Marketing on Customer Engagement in the Hospitality Industry. In: Impact Analysis of Hrm Practices in the It Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE, pp. 47-56. ISBN 9788198515759