CUSTOMER RELATIONSHIP MANAGEMENT

S., SHASHILA and P, SWATHI PRADEEBA P (2025) CUSTOMER RELATIONSHIP MANAGEMENT. FIRST ed. 1, 1 . MAXELO, CHENNAI. ISBN 978-81-995422-6-6

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Abstract

The purpose of a business is to create customers.‖
Implied in his words and his work is the importance of keeping those same
customers and of growing the depth of their relationship with you. Initially,
new customers cost you money spent on advertising and marketing and
money spent learning what they want and teaching them how best to do
business with you. Customer relationship management (CRM)can be the
single strongest weapon you have as a manager to ensure that customers
be come and remain loyal. That‘s right! CRM is the single strongest
weapon you have, even before your people.

Item Type:	Book
Domains:	Commerce
Depositing User:	Mr IR Admin
Date Deposited:	12 May 2026 13:56
Last Modified:	12 May 2026 13:56
URI:	https://ir.vistas.ac.in/id/eprint/19048

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