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Sendilnathan, S and Vetrivel, V (2026) Virtual Reality in Workforce Training by Enhancing Knowledge and Performance in Chennai's Healthcare Industry. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

Yamini, M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management, 8 (4). ISSN 2395-5252

Malarvizhi, K and Vetrivel, V and Vinayagam, K (2025) Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications. ISBN 978-81-984949-8-6

Vetrivel, V and Esther Thamarine, L and Kamaludeen, P and Ramya, Varghese and Niranjana, M and Prabhakar Christopher David, M (2026) AI-Enabled Learning and Development Systems and Their Impact on Employee Skill Development. AI-Enabled Learning and Development Systems and Their Impact on Employee Skill Development, 16. pp. 501-510. ISSN 0975-4415

Pawan Kumar Verma, K and Vetrivel, V (2025) THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECOPERFORMANCE IN CHENNAI IT SECTORS. TPM, 32 (8). pp. 2506-2512. ISSN 1972-6325

Narendiran, V and Vetrivel, V (2024) Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City. In: Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries. Atlantis Press. ISBN 978-94-6463-433-4

Durairaj, S and Pawan Kumar Verma, K and Vetrivel, V Investigate the Role of Organizational Factors in Contributing to Occupational Stress Among Nurses in Chennai. Exploring the Inflection Point in the Landscape of Business Intelligence: Innovation and Advancement.

Hariharan, S and Vetrivel, V (2025) TRADITIONAL CUISINES AND SERVICE QUALITY DIMENSIONS AND THEIR EFFECT ON CUSTOMER RETENTION IN COIMBATORE’S HOTEL AND CATERING INDUSTRY. TPM, 32 (S8). pp. 2464-2468. ISSN 1972-6325

Durairaj, S and Vetrivel, V (2026) Artificial Intelligence And Automation Technologies And Their Effect On Human Resource Management Practices In It Organizations Of Chennai. International Journal of Drug Delivery Technology, 16 (8s). ISSN 09754415

Nandhini Kishore Babu, CH and Vetrivel, V (2022) The Effectiveness of Service Quality on Customer Satisfaction in Automobile Industry. Neuro Quantology, 20 (9). ISSN 1303-5150

Jothilakshmi, T and Vetrivel, V (2026) Assessing the Role of Emotional and Social Support in Enhancing Psychological Wellbeing of Homemakers: A Study in Chennai. International Journal of Drug Delivery Technology, 16 (14). ISSN 0975-4415

Pawan Kumar Verma, K and Vetrivel, V (2025) GREEN HRM Practices and Their Influence on Employee Environmental Behavior: A Study in Chennai-Based IT Companies. Testing, Psychometrics & Methodology in Applied Psychology, 32 (7). ISSN 1972-6325

Hariharan, S and Vetrivel, V (2025) A Study of Traditional Cuisines and Service Quality Effectiveness on Customer Satisfaction in the Catering and Hotel Industry of Coimbatore Region. Testing, Psychometrics & Methodology in Applied Psychology, 32 (7). ISSN 1972-6325

Durairaj, S and Vetrivel, V (2026) Evaluating The Influence Of Artificial Intelligence And Automation On Modern HR Practices In Chennai's IT Industry. International Journal of Drug Delivery Technology, 16: 82. ISSN 0975-4415

Jothilakshmi, T and Vetrivel, V (2026) Role of Mental Health Support on Psychological Well-Being Among Homemakers in Chennai City. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

Narendiran, V and Vetrivel, V (2026) An Analytical Study on Consumers' Pre- and Postpurchase Behavioral Patterns Toward Electric Vehicles in Chennai City. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

Manigandan, P and Vetrivel, V (2026) Consumer Protection in E-Commerce Transactions: An Empirical Study with Special Reference to Chennai City. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

Manigandan, P and Vetrivel, V (2026) Perceived Security and Privacy Risks in Digital Banking: Evidence from Public and Private Banks in Tamil Nadu. In: International Conference on "Panoramic AdvancementsIn Business Paradigm : Sustainable Perspective”.

Karunakaran, K and Kotteeswaran, M and Jamuna, R and Vetrivel, V (2025) Total Quality Management. New Chennai Publications, Chennai, Tamil Nadu. ISBN 978-81-984949-2-4

Madhumita, G and Vinodhini, P and Kotteeswaran, M. and Narmadha, A and Priyadharshini, R and Vetrivel, V (2026) Analyzing the Influence of Personality Traits on Occupational Stress and Coping Mechanisms Among Women Police Personnel in Chennai. In: 2026 International Conference on Green Technologies and Sustainable Solutions (GTSS), 19-20 February 2026, Gorakhpur, India.

Nandhini Kishore Babu, CH and Vetrivel, V Customer’s Perception Towards Service Quality of Automobile Industry. Journal of Northeastern University. ISSN 1005-3026

Kumar, J and Lakshmi, S and Vetrivel, V Impact of Sales Promotion Strategies on Customer Purchase Intention in FMCG Products. European Chemical Bulletin. ISSN 1539-1590

Nandini Kishore Babu, CH and Vetrivel, V Impact Of Service Quality on Brand Equity and Brand Extension in The Automobile Industry, With Special Reference to Service Centers. Journal of Survey in Fisheries Sciences. ISSN 2368-7487

Nandini Kishore Babu, CH and Vetrivel, V The Influence of Service Quality on Customer Satisfaction, Trust, and Loyalty in Service Centres of the Automobile Industry. Annals of Forest Research. ISSN 1844-8135

Nandini Kishore Babu, CH and Vetrivel, V The Relationships of Service Quality with Customer Satisfaction, Trust, and Loyalty in Service Centers of the Automobile Industry. Neuro Quantology. ISSN 1303-5150

Vetrivel, V and Vinayagam, K and Pon Indira, V and Suguna, R The Effects of Organizational Climate on Emotional Intelligence, Employee Motivation and Satisfaction in IT Sector, Tamilnadu. International Journal of Health Sciences. ISSN 2550-6978

Vetrivel, V and Vinayagam, K The Effect of Employees Job Involvement on Job Performance. Shodhsamhita: Journal of Fundamental & Comparative Research. ISSN 2277-7067

Josphin, R and Vetrivel, V (2021) An Investigation on Turbulent Times of Passenger Vehicle Segment in India. International Journal of Trend in Scientific Research and Development (IJTSRD), 6 (1): IJTSRD4911. pp. 1632-1638. ISSN 2456 – 6470

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823