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Yamini., M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management. ISSN 2395-5252

Durairaj, S and Vetrivel, V (2026) Evaluating The Influence Of Artificial Intelligence And Automation On Modern HR Practices In Chennai's IT Industry. International Journal of Drug Delivery Technology, 16: 82. ISSN 0975-4415

Malarvizhi, K and Vetrivel, V and Vinayagam, K (2025) Digital Disruption in HRM: Tools, Trends, and Transformation. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications. ISBN 978-81-984949-8-6

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823