Items where Division is "Business Administration" and Year is 2025

A

Ananthan, J and Vinayagam, K (2025) Impact of Digital Marketing in Customer Plot Purchase Decision in Puducherry. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Antony, S and Vinayagam, K. (2025) The Role of Human Resource Managerial Skills and Strategies in Private Banks: A Study on Manager-Employee Social Inclusion, Human Development and their Impact on Organizational Performance in Chennai City. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

H

Hariharan, S and Vetrivel, V (2025) TRADITIONAL CUISINES AND SERVICE QUALITY DIMENSIONS AND THEIR EFFECT ON CUSTOMER RETENTION IN COIMBATORE’S HOTEL AND CATERING INDUSTRY. TPM, 32 (S8). pp. 2464-2468. ISSN 1972-6325

Hindhumathi, A and Vinayagam, K (2025) A Conceptual Analysis of the Paradigm Shift towards Imported FMCG Products in India and its Economic Implications, Incorporating the Moderating Role of Consumer Ethnocentrism. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

J

Janifa, D. and Gokulakrishnan, A (2025) Building confidence: The impact of learning strategies on self-efficacy and academic motivation in Chennai’s arts and science students. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

K

Kumaresan, Marappan (2025) Drones and Remote Sensing in Landscape Planning and Maintenance. In: Smart Agriculture: Harnessing Technology for Sustainable Growth. Emerald Publishing House.

L

Loganathan, B and Sasikumar, P (2025) Unravelling the Behavioural Determinants of Bank Stability and Macroeconomic Impact in the Digital Era. The Indian Economic Journal, 1 (1). ISSN 0019-4662

M

Murugan, P and Tamilselvi, J (2025) Human Resources Management in the era of Hybrid work Leveraging HR Analytics and nDigital Collaboration Tools. The Indian Economic Journal.

Murugan, P and Thiyarajan, P and Anoop, Kalarath (2025) Impact of Women Entrpreneurship on Socio Economic Development in Chengalpattu District, Tamil Nadu. The Indian Economic Journal.

N

Narmadha, K and Vinayagam, K. (2025) A Study on Employee Engagement and Its Influence on Organizational Performance in ITES Sector. In: UNSPECIFIED1.

P

Pawan Kumar Verma, K and Vetrivel, V (2025) THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECOPERFORMANCE IN CHENNAI IT SECTORS. TPM, 32 (8). pp. 2506-2512. ISSN 1972-6325

R

Radha, P and Sasikumar, P (2025) Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu. Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu, 14 (6). pp. 479-486. ISSN 2226-0439

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

V

Vaishnavi, B. and Jagadeesan, P (2025) Investigating the influence of emotional intelligence on job involvement of school teachers in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.