Items where Division is "Business Administration" and Year is 2025

Ananthan, J and Vinayagam, K (2025) Impact of Digital Marketing in Customer Plot Purchase Decision in Puducherry. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Anitha, K and Sasikumar, P (2025) Exploring The Role Of Skill Development Programs In Women’s Economic Empowerment In Tamil Nadu. Exploring The Role Of Skill Development Programs In Women’s Economic Empowerment In Tamil Nadu, 11 (24s). pp. 5350-5355. ISSN 2229-7359

Antony, S and Vinayagam, K (2025) The Role of Human Resource Managerial Skills and Strategies in Private Banks: A Study on Manager-Employee Social Inclusion, Human Development and their Impact on Organizational Performance in Chennai City. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Bakkialakshmi, S and Porkodi, T (2025) A Study on Emerging Cybersecurity Threats, Challenges and Mitigation Practices in E-Banking. In: E-BANKING PRACTICES. Bharathi Books Publishers. ISBN 9789392123535

Bakkialakshmi, S and Sasikumar, P and Shesha Malini, N (2025) Digital HR for the Non-Profit Sector: Opportunities and Constraints. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. New Chennai Publication, Chennai, pp. 234-239. ISBN 987-81-984949-8-6

Famitha Begum, K and Aarthi, Suresh and Bakkialakshmi, S and Jamuna, R (2025) SUSTAINABILITY IN THE SCROLL: SOCIAL MEDIA MARKETING AND RESPONSIBLE CONSUMERISM. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 102-107. ISBN 978-93-94725-44-7

Gokulakrishnan, A and Murugan, P and Vishwa Priya, V (2025) Reimagining HRM for Industry 5.0: A Human–Tech Collaboration Approach. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publication, CHENNAI, pp. 244-248. ISBN 978-81-984949-8-6

Hariharan, S and Vetrivel, V (2025) TRADITIONAL CUISINES AND SERVICE QUALITY DIMENSIONS AND THEIR EFFECT ON CUSTOMER RETENTION IN COIMBATORE’S HOTEL AND CATERING INDUSTRY. TPM, 32 (S8). pp. 2464-2468. ISSN 1972-6325

Hindhumathi, A and Vinayagam, K (2025) A Conceptual Analysis of the Paradigm Shift towards Imported FMCG Products in India and its Economic Implications, Incorporating the Moderating Role of Consumer Ethnocentrism. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Ismath Fathima, S and Shesha Malini, N and Bakkialakshmi, S (2025) Legal and Ethical Challenges in the Use of AI for Hiring and Monitoring. In: Digital Disruption In HRM: Tools, Trends & Transformation. 1 ed. 1, 1 (1). New Chennai Publications, Chennai, pp. 189-193. ISBN 987-81-984949-8-6

Janifa, D. and Gokulakrishnan, A (2025) Building confidence: The impact of learning strategies on self-efficacy and academic motivation in Chennai’s arts and science students. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Krithiga Devi, R and Sasikumar, P (2025) Optimizing Telemedicine Services for Rural Women: A Decision Tree-Based Heap Optimizer Approach for Predictive Healthcare Delivery. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-03-2025, Dehradun, India.

Kumaresan, Marappan (2025) Drones and Remote Sensing in Landscape Planning and Maintenance. In: Smart Agriculture: Harnessing Technology for Sustainable Growth. Emerald Publishing House.

Loganathan, B and Sasikumar, P (2025) Gender-Based Risk Perception Bias and Loan Availing Decisions among Women Customers: A CFA and SEM Approach in Banking Services. Gender-Based Risk Perception Bias and Loan Availing Decisions among Women Customers: A CFA and SEM Approach in Banking Services, 14 (19s). pp. 441-447. ISSN 2226-0439

Loganathan, B and Sasikumar, P (2025) Unravelling the Behavioural Determinants of Bank Stability and Macroeconomic Impact in the Digital Era. The Indian Economic Journal, 1 (1). ISSN 0019-4662

Murugan, P and Gokulakrishnan, A and Albin Joe, J (2025) Future Trends in Digital HRM: Preparing for the Next Wave of Disruption. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publication, CHENNAI, pp. 249-253. ISBN 987-81-984949-8-6

Murugan, P and Tamilselvi, J (2025) Human Resources Management in the era of Hybrid work Leveraging HR Analytics and nDigital Collaboration Tools. The Indian Economic Journal.

Murugan, P and Thiyarajan, P and Anoop, Kalarath (2025) Impact of Women Entrpreneurship on Socio Economic Development in Chengalpattu District, Tamil Nadu. The Indian Economic Journal.

Narmadha, K and Vinayagam, K (2025) A Study on Employee Engagement and Its Influence on Organizational Performance in ITES Sector. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Pawan Kumar Verma, K and Vetrivel, V (2025) THE ROLE OF GREEN HRM PRACTICES IN GREEN RECRUITMENT AND TRAINING FOR ENHANCING ECOPERFORMANCE IN CHENNAI IT SECTORS. TPM, 32 (8). pp. 2506-2512. ISSN 1972-6325

Radha, P and Sasikumar, P (2025) Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu. Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu, 14 (6). pp. 479-486. ISSN 2226-0439

Roshini thomas, T and Sasikumar, P (2025) A Study on Work-Life Balance Among Nurses in Trivandrum District. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-03-2025, DEHRADUN.

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

Subburaj, P and Valarmathi, K and Saraswathi, V and Kalpana, D G (2025) DRIVING INNOVATION THROUGH CROSS-CULTURAL COLLABORATION IN GLOBAL TEAMS. In: NAVIGATING THE CHALLENGES OF FUNCTIONAL MANAGEMENT. Muthra Publishers, Thirunelveli, pp. 107-117. ISBN 978-93-94725-44-7

Suganya, S and Bakkialakshmi, S and Jayashri, R R (2025) Digital Wellness Programs: HR Interventions for Mental Health Support. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. 1, 1 (1). New Chennai Publication, Chennai, pp. 151-156. ISBN 987-81-984949-8-6

Vaishnavi, B. and Jagadeesan, P (2025) Investigating the influence of emotional intelligence on job involvement of school teachers in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Vishwa Priya, V and Poornima, V and Gokulakrishnan, A (2025) Managing Employee Surveillance and Privacy in Digitally Enabled Workspaces. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. New Chennai Publication, CHENNAI, pp. 229-233. ISBN 978-81-984949-8-6