Items where Author is "Maheswari, G S"

Article

Maheswari, G S and Mohammed Saif, N (2026) IMPACT OF RESONANCE ON INFLUENCER MARKETING. IMPACT OF RESONANCE ON INFLUENCER MARKETING, 36 (1): 1. pp. 2459-2460. ISSN 1053-7899

Maheswari, G S and THASNEEM, I (2026) INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING. INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING, 36 (1): 1. pp. 2400-2401. ISSN 1053-7899

Maheswari, G S and THASNEEM, I (2026) IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE. IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE, 36 (1): 1. pp. 2317-2319. ISSN 1053-7899

Maheswari, G S and Mohammed Saif, N (2026) INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING. INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING, 36 (1): 1. pp. 2457-2458. ISSN 1053-7899

Balaji, K and Kavitha, M and Maheswari, G S (2026) Impact of Customer Reviews and Ratings on Consumer trust in Gig Delivery Platforms. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 142-145. ISSN 2582-7138

Amith Sharma, D and Kavitha, M. and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138

Aarthi, S and Kavitha, M. and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138

Maheswari, G S and Varisha Begum, V and Kavitha, M. (2025) Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training. Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training, 6 (1): 1. pp. 20-24. ISSN 2582-7138

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. ISSN 979-8-3315-9566

Maheswari, G S and Vandana (2025) Artificial in Intelligence in Leadership. Artificial in Intelligence in Leadership, 1 (1): 1. pp. 1-6. ISSN 2582-2160

Maheswari, G S and VANDANA, M (2025) TRADITIONAL Vs MODERN LEADERSHIP. TRADITIONAL Vs MODERN LEADERSHIP, 12 (1): 1. pp. 197-207. ISSN 2349-5162

Nithya, M and Kavitha, M. and Maheswari, G S (2025) DETERMINANTS OF FAMILY SUPPORT AND JOB SATISFACTION AMONG WOMEN POLICE - WITH SPECIAL REFERENCE TO THE GREATER CHENNAI. Journal of East-West Thought, 15 (2). pp. 394-409. ISSN 2168-2259

Gowri, . and Maheswari, G S and Kavitha, M (2025) A Study On Green Business Efficiency andIts Challenges. Journal of Neonatal Surgery, 14 (7s). pp. 743-745. ISSN 2226-0439

Jayanthi, M. and Maheswari, G S (2018) An Empirical Relationship between Organisational Culture and Performance Management. Indian Journal of Public Health Research & Development, 9 (11). p. 121. ISSN 0976-0245

Kosalai, S and Maheswari, G S (2018) Stress level and coping strategies of IT sectors. Indian Journal of Public Health Research & Development, 9 (11). p. 71. ISSN 0976-0245

Jayanthi, M. and Maheswari, G S (2018) An empirical relationship between employee's job satisfaction and job performance. Indian Journal of Public Health Research & Development, 9 (9). p. 380. ISSN 0976-0245

Kosalai, S and Maheswari, G S (2018) A study on stress and its effect on Private school teachers. Indian Journal of Public Health Research & Development, 9 (11). p. 165. ISSN 0976-0245

Book Section

Pavethra, R and Maheswari, G S (2025) THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE MOTIVATION DURING INDIA’S DIGITAL TRANSFORMATION TOWARD ECONOMY 4.0. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. 1 ed. SS PUBLISHING HOUSE, CHENNAI, pp. 1-270. ISBN 978-81-985158-70-4

Pavethra, R and Maheswari, G S and Chandramowleeswaran, G (2025) Harnessing Artificial Intelligence in Business Intelligence Systems: Advancing Smart Sustainability in Management. In: Smart Sustainability: The Role of AI in Business Intelligence. Routledge. ISBN 9781003614111

Conference or Workshop Item

Mathivadhani, D and Maheswari, G S and Kavitha, M. (2025) Evaluating the Influence of AI-Driven Mobile Banking on Customer Satisfaction: A Case Study of Private Banks in Chennai. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Asha, A and Maheswari, G S and Kavitha, M. (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Shruthi, K and Kavitha, M. and Maheswari, G S (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Muruganantham, Nithyanantham and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Book

Kavitha, M. and Maheswari, G S (2025) RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7

ASHA, A and Maheswari, G S BEYOND AUTOMATION: HOW ARTIFICIAL INTELLIGENCE IS RESHAPING SKILLS, JOBS, AND WORKFORCE DYNAMICS IN INDIA’S ECONOMY 4.0. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

MATHIVADHANI., D and Maheswari, G S DRIVING INDIA’S ECONOMY 4.0 THROUGH SMART URBAN INFRASTRUCTURE. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

Patent

DR. M. KAVITHA (2026) A SYSTEM AND METHOD FOR ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING MODELS MANAGEMENT AND TRAINING. 202641026223 A.

DR. M. KAVITHA (2024) COMPUTING SYSTEM FOR EFFICIENT SUPPLY CHAIN AND LOGISTICS. 6390556.