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Senthil Kumar, R and Niranj, J M (2026) Rural Marketing. Excel International Journal of Technology, Engineering and Management, 13. pp. 24-28. ISSN 2348-0378

Krishnaveni, B and Senthil Kumar, R (2026) Comparative Analysis of Urban and Rural Consumer Preferences Toward Digital Lending Platforms in Emerging Financial Markets. In: 1st IEEE INTERNATIONAL CONFERENCE ON INTELLIGENT AND SMART COMPUTING (ismartcomp2026)", which will be held at ITCA (Information Technology & Computer Application). (In Press)

Senthil Kumar, R and Krishnaveni, B (2025) DIGITAL EMPLOYEE DEVELOPMENT. In: International Conference on Digital Transformation & Sustainability of Business 2025,.

Senthil Kumar, R and Jaffar, . (2026) Marketing Management. Excel International Journal of Technology, Engineering and Management, 13 (2). pp. 38-42.

Senthil Kumar, R and Niranj, J M (2026) Rural Marketing. Excel International Journal of Technology, Engineering and Management, 13 (2). pp. 24-28.

Sheldon Antony, P and Senthil Kumar, R (2026) A Study On Lead-To-Booking Funnel Analysis And The Impact Of Follow-Up Frequency On Sales Conversion At Sree Kumar Infrastructure. IJMRR, 19 (2). pp. 127-131. ISSN 2249-7196

Sham, A and Senthil Kumar, R (2026) Analyzing Working Capital Efficiency, Including Accounts Receivable ( Customer Payments) and account s payable. International Journal of Management Research & Review, 16 (2). pp. 202-209. ISSN 2249-7196

Kiran, D and Senthil Kumar, R (2026) A Study On No-Show Behaviour In Appointment Scheduling System At Cafs Infotech. International Journal of Management Research & Review, 16 (2). pp. 241-245. ISSN 2249-7196