Measuring The Effect Of Social Media Ads On Order Volume, Delivery Perfomance, And Customer Satisfaction.

This study explores the effect of social media advertising on order volume, delivery performance, and
customer satisfaction at Thrise (RBSorting Hat Private Limited). Businesses today rely on platforms such as
Facebook, Instagram, and Amazon to increase sales and customer engagement. While advertisements
improve order volume, they also create operational challenges related to inventory, fulfilment, and logistics.
The study used a mixed-method approach during Spring 2026. Primary data was collected from 50
respondents through questionnaires, while secondary data was obtained from Amazon and Meta campaign
metrics. Findings reveal that products such as Gluco Balance generated high conversion rates, whereas
products like the CPAP Machine resulted in poor performance and unnecessary advertising expenses.
Survey results indicate that customers are influenced by attractive advertisements, but delivery speed,
tracking accuracy, and service reliability strongly affect customer satisfaction. The study concludes that
businesses must balance marketing performance with operational efficiency to achieve sustainable growth
and long-term customer satisfaction.
KEYWORDS
Social Media Advertising, Order Volume, Delivery Performance, Customer Satisfaction, E-Commerce,
Conversion Rate (CVR), ROAS, Fulfilment, Buy Box, Thrise.