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Hindhumathi, A and Vinayagam, K. (2025) A Conceptual Analysis of the Paradigm Shift towards Imported FMCG Products in India and its Economic Implications, Incorporating the Moderating Role of Consumer Ethnocentrism. In: INDIAN ECONOMIC JOURNAL. The Indian Economic Association. ISBN ISSN 0019-4662

Ananthan, J and Vinayagam, K. (2025) Impact of Digital Marketing in Customer Plot Purchase Decision in Puducherry. In: INDIAN ECONOMIC JOURNAL. The Indian Economic Association. ISBN ISSN 0019-4662

Narmadha, K and Vinayagam, K. (2025) A Study on Employee Engagement and Its Influence on Organizational Performance in ITES Sector. In: INDIAN ECONOMIC JOURNAL. The Indian Economic Association. ISBN ISSN 0019-4662

Antony, S and Vinayagam, K. (2025) The Role of Human Resource Managerial Skills and Strategies in Private Banks: A Study on Manager-Employee Social Inclusion, Human Development and their Impact on Organizational Performance in Chennai City. In: INDIAN ECONOMIC JOURNAL. The Indian Economic Association. ISBN ISSN 0019-4662

Gajalakshmi, N and Vinayagam, K. (2026) The Role of Social Media Marketing in Shaping Consumer Preferences for E-Learning Platforms. Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Gajalakshmi, N and Vinayagam, K. (2025) The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms. MSW MANAGEMENT - Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Majnoor, Nisbath and Vinayagam, K (2023) The Ascendency of the Paradigm Shift from Organizational Change Management to Change Agility. International Journal of Professional Business Review, 8 (4). e01151. ISSN 2525-3654

Sudharsan, R. and Vinayagam, K (2024) The Role of Artificial Intelligence in Behavioural Safety and Strategy in Construction Industry. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

Narmadha, G. and Vinayagam, K (2024) Impact of Leadership Teamwork and Organizational Policies Towards Employee Engagement. In: 2024 Third International Conference on Intelligent Techniques in Control, Optimization and Signal Processing (INCOS), Krishnankoil, Virudhunagar district, Tamil Nadu, India.

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252