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Malarvizhi, K and Vetrivel, V and Vinayagam, K (2025) Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications. ISBN 978-81-984949-8-6

Yamini., M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management. ISSN 2395-5252

Elantheraiyan, P and Vinayagam, K and Sasikumar, P and Kotteeswaran, M. and Thirunavukkarasu, K S and Sankar Singh, K. (2024) REVOLUTIONIZING E-COMMERCE - DEEP LEARNING AND DISTRIBUTED EXPRESSION FOR CUTTING-EDGE PRODUCT ADVERTISING. In: IEEExplore- 2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

Majnoor, Nisbath and Vinayagam, K (2023) The Ascendency of the Paradigm Shift from Organizational Change Management to Change Agility. International Journal of Professional Business Review, 8 (4). e01151. ISSN 2525-3654

Gajalakshmi, N and Vinayagam, K (2026) The Role of Social Media Marketing in Shaping Consumer Preferences for E-Learning Platforms. Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Antony, S and Vinayagam, K (2025) The Role of Human Resource Managerial Skills and Strategies in Private Banks: A Study on Manager-Employee Social Inclusion, Human Development and their Impact on Organizational Performance in Chennai City. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Narmadha, K and Vinayagam, K (2025) A Study on Employee Engagement and Its Influence on Organizational Performance in ITES Sector. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Ananthan, J and Vinayagam, K (2025) Impact of Digital Marketing in Customer Plot Purchase Decision in Puducherry. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Hindhumathi, A and Vinayagam, K (2025) A Conceptual Analysis of the Paradigm Shift towards Imported FMCG Products in India and its Economic Implications, Incorporating the Moderating Role of Consumer Ethnocentrism. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Gajalakshmi, N and Vinayagam, K (2026) The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms. The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms, 35 (2). pp. 3232-3233. ISSN 1053-7899

Gunasekaran, K and Vinayagam, K and Gokulakrishnan, A and Bandaru Srinivasa Rao, Rao and Vetrivel, V (2022) THE IMPACT OF WORK RELATED STRESS ON HEALTH ISSUE OF PRIVATE SCHOOL TEACHERS IN INDIA. Semiconductor Optoelectronics, 41 (11). 241 -249. ISSN 1001-5868

Vinayagam, K and Saravanakumar, G and Gokulakrishnan, A and Deepa, S and Kalaiselvan, V (2023) The role of customer experience on retail management and customer loyalty. International Journal of Commerce and Economics, 5 (4). pp. 49-56. ISSN 2664-7532

Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160

Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131

Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627

Thomas, M and Vinayagam, K and Esakkiammal, S and Subramanian, S and Kavitha, M. and Ganesa Murthy, A (2024) Designing an Automated Smart Green House and Controlling Based on IOT-Enabled Intelligent Decision Support System. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Vetrivel, V and Vinayagam, K The Effect of Employees Job Involvement on Job Performance. Shodhsamhita: Journal of Fundamental & Comparative Research. ISSN 2277-7067

Vetrivel, V and Vinayagam, K and Pon Indira, V and Suguna, R The Effects of Organizational Climate on Emotional Intelligence, Employee Motivation and Satisfaction in IT Sector, Tamilnadu. International Journal of Health Sciences. ISSN 2550-6978

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252

Gokulakrishnan, A and Mofika, S and K Thirumalvalavan, K and Vetrivel, V and Vinayagam, K (2023) The effectiveness of sales promotions on building brand value in super markets. International Journal of Management and Commerce, 5 (2). pp. 63-68. ISSN 2664-6854

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8

Narmadha, G. and Vinayagam, K (2024) Impact of Leadership Teamwork and Organizational Policies Towards Employee Engagement. In: 2024 Third International Conference on Intelligent Techniques in Control, Optimization and Signal Processing (INCOS), Krishnankoil, Virudhunagar district, Tamil Nadu, India.

Sudharsan, R. and Vinayagam, K (2024) The Role of Artificial Intelligence in Behavioural Safety and Strategy in Construction Industry. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.