Items where Author is "Meenakshi, A"

Article

Senthil, M and Meenakshi, A (2026) DIGITAL EDUCATIONAL TECHNOLOGIES AND STUDENT MOTIVATION: A COGNITIVE LEARNING PERSPECTIVE. Journal of Advance and Future Research, 4. a728-a731. ISSN 2984-889X

Senthil, M and Meenakshi, A (2026) AN EMPIRICAL STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON ADVERTISING EFFECTIVENESS IN CHENNAI. International Journal Advanced Research Publications, 2 (9): 3944. pp. 1-11. ISSN 2456-9992

Senthil, M and Meenakshi, A (2026) MARKETING WITHOUT BOUNDARIES: CROSS-CHANNEL STRATEGIES FOR NEXT GENERATION CUSTOMER ENGAGEMENT. INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS, 4 (8). f42-f46. ISSN 2984-8903

Pavana Kumari, H and Meenakshi, A (2026) A study on Challenges Faced by Millennial’s in Using Public and Private Mobile Network Services: A Comparative Study in Bengaluru. International Journal of Computer Information Systems and Industrial Management Applications, 18 (20s). pp. 539-548. ISSN 2150-7988

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), 11 (4). f688-f693. ISSN 2456-4184

Meenakshi, A and Senthil, M (2026) Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview. Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview, 10. pp. 1488-1491. ISSN 2454-6186

Lakshmi, K and Meenakshi, A (2026) Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. ISSN 2455-3921

Kalpana, N and Meenakshi, A (2026) Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. ISSN 2455-3921

Anithadevi, R and Meenakshi, A and Megha, Shah and Imran, Khan (2025) AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. pp. 1143-1149. ISSN 3079-1766

Anas, K and Meenakshi, A (2025) From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens. From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens, 11 (23). pp. 8039-8052. ISSN 2229-7359

Porselvi R, R and Meenakshi, A (2025) Relationship between ESG Scores, Risk, and Return- An Analysis. Relationship between ESG Scores, Risk, and Return- An Analysis. pp. 630-637. ISSN 0019-4662

Sai Prasanna, R and Meenakshi, A (2025) The Role of Artificial Intelligence in Strengthening India's Cold Chain Logistics and Economic Growth. The Role of Artificial Intelligence in Strengthening India's Cold Chain Logistics and Economic Growth, 1 (73). pp. 666-670. ISSN 0019-4662

Eliza Sweety, D and Meenakshi, A (2025) A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. pp. 694-706. ISSN 0019-4662

VIMALADEVI, R and Meenakshi, A and Vennilaa Shree, S (2019) CONSEQUENCE OF PERCEIVING USERS OF DIGITAL BANKING (WITH REFERENCE TO PRIVATE BANKS IN CHENNAI). INTERNATIONAL JOURNAL OF MANAGEMENT, 10 (6). ISSN 0976-6502

Meenakshi, A and Vennilaa Shree, S (2019) Customer Satisfaction on Health Insurance in India-A Study. Indian Journal of Public Health Research & Development, 10 (4). p. 334. ISSN 0976-0245

Book Section

Lakshmi, K and Meenakshi, A (2026) A Study on Career Self-Efficacy and Industry Readiness Among Generation Z Graduates: A Quantitative Study. In: GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026. 1 ed. Association of Scientists, Developers and Faculties, Chennai, pp. 1-5. ISBN 978-93-88122-15-3

Lakshmi, K and Meenakshi, A (2026) FUTURE OF WORK: REMOTE MANAGEMENT AND HYBRID ORGANIZATIONS. In: Management Excellence: Practices, Challenges and Future Directions. 1 ed. Selfypage Developers Pvt Ltd, Chennai, pp. 345-352. ISBN 978-81-6774-385-5

Lakshmi, K and Meenakshi, A (2026) GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026 A Study on Career Self-Efficacy and Industry Readiness Among Generation Z Graduates: A Quantitative Study. In: GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026. Association of Scientists, Developers and Faculties. ISBN 978-93-88122-15-3

Vennilaa Shree, S and Senthil, M and Meenakshi, A (2026) Research Methods. In: Research Methods. Charulatha Publications. ISBN 9789371307840

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) Organizational Role Stress, Quality of Work Life and Job Satisfaction among Women Executives in IT, ITES, Manufacturing and Service Sectors in Chennai Region. In: Commerce Reimagined: The Future of Trade and Transactions-Volume-2. Excellent Publishers, pp. 87-109. ISBN 978-93-94174-93-1

Conference or Workshop Item

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. In: International Conference on Scientific Research and Revolution ICSRR 2026.

Vijayalakshmi, C and Meenakshi, A (2025) Social Media Influencers as a Source of Digital Employment: An Analytical Study in Chennai Which cateogory. In: Indian Economics Association.

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE MANAGEMENT AND DIGITALISATION OF WORK WITH SPECIAL REFERENCE TO CHENNAI BASED COMPANIES. In: International Conference on Scientific Research and Revolution ICSRR 2025.

Senthil, M and Meenakshi, A (2025) Digital Marketing: Unlocking New Markets and Product Success in the 21st Century. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.

Jayakani, S. and Meenakshi, A (2025) The role of artificial intelligence in enhancing employee retention and engagement strategies. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Meenakshi, A and Jayakani, S. (2025) Exploring the impact of artificial intelligence on financial risk prediction and management. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Book

Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3

JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0

Patent

IN202621023225 A1 (2026) Method for analyzing product quality parameters and measuring consumer satisfaction for high-contact and low-contact products. 54.

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.