Items where Author is "Meenakshi, A"

JAYKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-01-0

Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3

IN202621023225 A1 (2026) Method for analyzing product quality parameters and measuring consumer satisfaction for high-contact and low-contact products. 54.

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD). f688-f693. ISSN 2456-4184

Meenakshi, A and Senthil, M (2026) Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview. Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview, 10. pp. 1488-1491. ISSN 2454-6186

Lakshmi, K and Meenakshi, A (2026) Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. ISSN 2455-3921

Kalpana, N and Meenakshi, A (2026) Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. ISSN 2455-3921

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. International Conference on Scientific Research and Revolution ICSRR 2026,.

Vennilaa Shree, S and Meenakshi, A and JAYAKANI, S and VENNILA FATHIMA RANI, S and Sunantha, P and TAIBANGNGANBI, N and Mythili, G. and Vanitha, P and Senthil, M and AISHWARYA, S and CHANDRAN, M (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING.

Vennilaa Shree, S and Senthil, M and Meenakshi, A (2026) Research Methods. In: Research Methods. Charulatha Publications.

JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. In: DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0

Anithadevi, R and Meenakshi, A and Megha, Shah and Imran, Khan (2025) AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. pp. 1143-1149. ISSN 3079-1766

Anas, K and Meenakshi, A (2025) From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens. From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens, 11 (23). pp. 8039-8052. ISSN 2229-7359

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) Organizational Role Stress, Quality of Work Life and Job Satisfaction among Women Executives in IT, ITES, Manufacturing and Service Sectors in Chennai Region. In: Commerce Reimagined: The Future of Trade and Transactions-Volume-2. Excellent Publishers, pp. 87-109. ISBN 978-93-94174-93-1

Porselvi R, R and Meenakshi, A (2025) Relationship between ESG Scores, Risk, and Return- An Analysis. Relationship between ESG Scores, Risk, and Return- An Analysis. pp. 630-637. ISSN 0019-4662

Sai Prasanna, R and Meenakshi, A (2025) The Role of Artificial Intelligence in Strengthening India's Cold Chain Logistics and Economic Growth. The Role of Artificial Intelligence in Strengthening India's Cold Chain Logistics and Economic Growth. pp. 666-670. ISSN 0019-4662

Vijayalakshmi, C and Meenakshi, A (2025) Social Media Influencers as a Source of Digital Employment: An Analytical Study in Chennai Which cateogory. In: Indian Economics Association.

Eliza Sweety, D and Meenakshi, A (2025) A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. pp. 694-706. ISSN 0019-4662

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE MANAGEMENT AND DIGITALISATION OF WORK WITH SPECIAL REFERENCE TO CHENNAI BASED COMPANIES. In: International Conference on Scientific Research and Revolution ICSRR 2025.

Senthil, M and Meenakshi, A (2025) Digital Marketing: Unlocking New Markets and Product Success in the 21st Century. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.