Items where Author is "Shashila, S."

Article

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques For Eco-Friendly Products To Increase Customer Acquisition. International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (CE- 07): 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques for Eco-Friendly products to Increase Customer Acquisition. Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 9: 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. and Chitra, C (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2). pp. 1-7. ISSN E-ISSN: 3048-7641

Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641

Shashila, S. (2025) Bridging Inequality: The Role of Employment in Advancing Social Inclusion and Human Development. THE INDIAN ECONOMIC ASSOCIATION, 5-C: 191. pp. 1626-1629.

Chandrasekaran, S and Shashila, S. (2025) ENGLISH FOR DIGITAL ENTREPRENEURS: COMMUNICATING IN THE ONLINE MARKETPLACE. International Conference on Technology, Research and Smart Education ICTRSE 2025, 1: 3. pp. 28-36. ISSN 978-93-6492-441-2

Ashifa, N T and Shashila, S. (2025) THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS. International Conference on Technology, Research and Smart Education ICTRSE - 2025 Organized by Cape Arts and Science College: 18. pp. 70-78. ISSN 978-93-6492-441-2

Shashila, S. and Chitra, C (2025) Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. pp. 165-169.

Monograph

Chitra, C and Shashila, S. and Kalpana, G. (2025) From Rubber Stamps to Change-Makers: The Evolving Role of Women Entrepreneurs in India. Project Report. UNSPECIFIED1, Chennai. (In Press)

Conference or Workshop Item

Chitra, C and Muthu Meenakshi, S and Shashila, S. (2025) GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. In: Circular Economy Business Models: Marketing, Financial Viability and Accounting, Implications, 27.04.2026, Chrompet.

Shashila, S. and Rani, S. Vennila Fathima (2023) Emotional intelligence, social and negative effect on physical health of working women. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Book

Shashila, S. and Swathi Pradeeba, P. and Indhuja, K P and DIVYA, S (2025) CUSTOMER RELATIONSHIP MANAGEMENT. MAXELO INTERNATIONAL PUBLICATION, CHENNAI. ISBN 978-81-995422-6-6