Items where Author is "Senthil, M"

Article

Senthil, M and Meenakshi, A (2026) AN ANALYSIS OF ARTS AND SCIENCE COLLEGE STUDENTS AWARENESS LEVEL IN ARTIFICIAL INTELLIGENCE TOOLS (WITH SPECIAL REFERENCE TO CHENNAI CITY). International Journal of Engineering Development and Research, 14: 4. pp. 850-856. ISSN 2321-9939

Senthil, M and Sunantha, P (2026) THE IMPACT OF AI-POWERED DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION IN QUICK COMMERCE (WITH SPECIAL REFERENCE TO CHENNAI CITY). INTERNATIONAL JOURNAL OF PROGRESSIVE RESEARCH IN ENGINEERING MANAGEMENT AND SCIENCE (IJPREMS), 6: 10. pp. 1162-1168. ISSN 2583-1062

Senthil, M and Meenakshi, A (2026) A STUDY ON THE ROLE OF DIGITAL MARKETING STRATEGIES IN ENHANCING BRAND AWARENESS AMONG SMALL BUSINESSES IN CHENNAI. International Journal of Web of Multidisciplinary Studies, 3: 10. pp. 243-247. ISSN 3049-2424

Senthil, M and Meenakshi, A (2026) CONSUMER SATISFACTION AND PURCHASE CHALLENGES IN THE PRE-OWNED CAR MARKET: AN EMPIRICAL STUDY IN CHENNAI. International Journal of Scientific Research in Engineering and Management, 10 (9). pp. 1-7. ISSN 2582-3930

Senthil, M and Meenakshi, A (2026) DIGITAL EDUCATIONAL TECHNOLOGIES AND STUDENT MOTIVATION: A COGNITIVE LEARNING PERSPECTIVE. Journal of Advance and Future Research, 4. a728-a731. ISSN 2984-889X

Senthil, M and Meenakshi, A (2026) AN EMPIRICAL STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON ADVERTISING EFFECTIVENESS IN CHENNAI. International Journal Advanced Research Publications, 2 (9): 3944. pp. 1-11. ISSN 2456-9992

Senthil, M and Meenakshi, A (2026) MARKETING WITHOUT BOUNDARIES: CROSS-CHANNEL STRATEGIES FOR NEXT GENERATION CUSTOMER ENGAGEMENT. INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS, 4 (8). f42-f46. ISSN 2984-8903

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), 11 (4). f688-f693. ISSN 2456-4184

Meenakshi, A and Senthil, M (2026) Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview. Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview, 10. pp. 1488-1491. ISSN 2454-6186

Senthil, M (2026) AN ANALYZING THE IMPACT OF BUYING BEHAVIOR OF CONSUMERS IN TEXTILE RETAIL SECTOR (WITH REFERENCE TO CHENNAI DISTRICT). International Journal Research Publication Analysis, 2 (3). pp. 1-9. ISSN 2456-9995

Book Section

Vennilaa Shree, S and Senthil, M and Meenakshi, A (2026) Research Methods. In: Research Methods. Charulatha Publications. ISBN 9789371307840

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) Organizational Role Stress, Quality of Work Life and Job Satisfaction among Women Executives in IT, ITES, Manufacturing and Service Sectors in Chennai Region. In: Commerce Reimagined: The Future of Trade and Transactions-Volume-2. Excellent Publishers, pp. 87-109. ISBN 978-93-94174-93-1

Conference or Workshop Item

Saranya, S and Senthil, M (2026) AI-DRIVEN E-COMMERCE APPLICATIONS AND IMPULSE BUYING BEHAVIOUR AMONG CONSUMERS IN CHENNAI CITY. In: Proceedings of the International Conference on Trade & Commerce'26, 9 &10 September 2026, Bhaktavatsalam Memorial College for Women, Chennai.

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. In: International Conference on Scientific Research and Revolution ICSRR 2026.

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE MANAGEMENT AND DIGITALISATION OF WORK WITH SPECIAL REFERENCE TO CHENNAI BASED COMPANIES. In: International Conference on Scientific Research and Revolution ICSRR 2025.

Senthil, M and Meenakshi, A (2025) Digital Marketing: Unlocking New Markets and Product Success in the 21st Century. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.

Patent

IN202621023225 A1 (2026) Method for analyzing product quality parameters and measuring consumer satisfaction for high-contact and low-contact products. 54.

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.