Items where Author is "Senthil, M"

Senthil, M and Meenakshi, A (2026) AN ANALYSIS OF ARTS AND SCIENCE COLLEGE STUDENTS AWARENESS LEVEL IN ARTIFICIAL INTELLIGENCE TOOLS (WITH SPECIAL REFERENCE TO CHENNAI CITY). International Journal of Engineering Development and Research, 14: 4. pp. 850-856. ISSN 2321-9939

Senthil, M and Sunantha, P (2026) THE IMPACT OF AI-POWERED DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION IN QUICK COMMERCE (WITH SPECIAL REFERENCE TO CHENNAI CITY). INTERNATIONAL JOURNAL OF PROGRESSIVE RESEARCH IN ENGINEERING MANAGEMENT AND SCIENCE (IJPREMS), 6: 10. pp. 1162-1168. ISSN 2583-1062

Senthil, M and Meenakshi, A (2026) A STUDY ON THE ROLE OF DIGITAL MARKETING STRATEGIES IN ENHANCING BRAND AWARENESS AMONG SMALL BUSINESSES IN CHENNAI. International Journal of Web of Multidisciplinary Studies, 3: 10. pp. 243-247. ISSN 3049-2424

Senthil, M and Meenakshi, A (2026) CONSUMER SATISFACTION AND PURCHASE CHALLENGES IN THE PRE-OWNED CAR MARKET: AN EMPIRICAL STUDY IN CHENNAI. International Journal of Scientific Research in Engineering and Management, 10 (9). pp. 1-7. ISSN 2582-3930

Saranya, S and Senthil, M (2026) AI-DRIVEN E-COMMERCE APPLICATIONS AND IMPULSE BUYING BEHAVIOUR AMONG CONSUMERS IN CHENNAI CITY. In: Proceedings of the International Conference on Trade & Commerce'26, 9 &10 September 2026, Bhaktavatsalam Memorial College for Women, Chennai.

Senthil, M and Meenakshi, A (2026) DIGITAL EDUCATIONAL TECHNOLOGIES AND STUDENT MOTIVATION: A COGNITIVE LEARNING PERSPECTIVE. Journal of Advance and Future Research, 4. a728-a731. ISSN 2984-889X

Senthil, M and Meenakshi, A (2026) AN EMPIRICAL STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON ADVERTISING EFFECTIVENESS IN CHENNAI. International Journal Advanced Research Publications, 2 (9): 3944. pp. 1-11. ISSN 2456-9992

Senthil, M and Meenakshi, A (2026) MARKETING WITHOUT BOUNDARIES: CROSS-CHANNEL STRATEGIES FOR NEXT GENERATION CUSTOMER ENGAGEMENT. INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS, 4 (8). f42-f46. ISSN 2984-8903

IN202621023225 A1 (2026) Method for analyzing product quality parameters and measuring consumer satisfaction for high-contact and low-contact products. 54.

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), 11 (4). f688-f693. ISSN 2456-4184

Meenakshi, A and Senthil, M (2026) Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview. Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview, 10. pp. 1488-1491. ISSN 2454-6186

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. In: International Conference on Scientific Research and Revolution ICSRR 2026.

Senthil, M (2026) AN ANALYZING THE IMPACT OF BUYING BEHAVIOR OF CONSUMERS IN TEXTILE RETAIL SECTOR (WITH REFERENCE TO CHENNAI DISTRICT). International Journal Research Publication Analysis, 2 (3). pp. 1-9. ISSN 2456-9995

UNSPECIFIED1 (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. 202641021636 A.

Vennilaa Shree, S and Senthil, M and Meenakshi, A (2026) Research Methods. In: Research Methods. Charulatha Publications. ISBN 9789371307840

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) Organizational Role Stress, Quality of Work Life and Job Satisfaction among Women Executives in IT, ITES, Manufacturing and Service Sectors in Chennai Region. In: Commerce Reimagined: The Future of Trade and Transactions-Volume-2. Excellent Publishers, pp. 87-109. ISBN 978-93-94174-93-1

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE MANAGEMENT AND DIGITALISATION OF WORK WITH SPECIAL REFERENCE TO CHENNAI BASED COMPANIES. In: International Conference on Scientific Research and Revolution ICSRR 2025.

Senthil, M and Meenakshi, A (2025) Digital Marketing: Unlocking New Markets and Product Success in the 21st Century. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.