Items where Author is "N, Mari Anand"

Book Section

Mano, Devi and D, Anitha Kumari and N, Mari Anand (2026) The Impact of Green Marketing Strategies on Consumer Purchase Intention of Green Product. In: AI-Driven Strategies for Sustainable Guest Experience in Intelligent Hospitality. First Edition (1st Edition) ed. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global Scientific Publishing, United States, pp. 125-148. ISBN 979-8-3373-8197-8

Conference or Workshop Item

M, Sivalingam and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.

A, Priyadharshini and D, Anitha Kumari and Venkatesan, Chellamma and N, Mari Anand (2026) Exploring Determinants of Workplace Demand among Teachers: The Role of Emotional Demand, Excessive Workload, Human Relation and Interpersonal Conflict. In: Emerging Trends in Computer Science and Applications (IMACSI 2025)., 23 & 24 June, 2025, Andhra Pradesh,.

M, Shalini Priyadharshini T and D, ANITHA KUMARI and S, Perumal Raja and N, Mari Anand (2026) The Role of Emotional Intelligence in Enhancing Work Compatibility among Multi-Millennial Women in Information Technology. In: Emerging Trends in Computer Science and Applications (IMACSI 2025), 23 & 24 June, 2025, Andhra Pradesh,.

A, Priyadharshini and D, ANITHA KUMARI and Venkatesan, Chellamma and N, Mari Anand (2026) A Study on Impact of Workplace Demand on Turnover Intention. In: Emerging Trends in Computer Science and Applications (IMACSI 2025)., 23 & 24 June, 2025, Andhra Pradesh,.

M.B, Meenatchi and D, Anitha Kumari: and S, Perumal Raja and N, Mari Anand (2025) Building India's Human Capital Advantage through Workforce Inclusivity and Motivation in a Dynamic Global Economy. In: Indian Economy – Navigating Domestic Realities and Global Shifts.", 27th to 29th December 2025, VISTAS.

S, Perumal Raja and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2025) Integrating Technology and Focusing on Sustainability: Understanding Pro-Social Behavior among Gen Z in Organization. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

D, Anitha Kumari and S, Sudha and G, Manoj and N, Mari Anand (2025) Micro and Macro Impact: The Role of AI in Transforming Skilling India. In: Indian Economy – Navigating Domestic Realities and Global Shifts, 27th to 29th December 2025, VISTAS.