Items where Author is "Gokulakrishnan, A"

Article

Janifa, D and Gokulakrishnan, A (2026) A System-Oriented Analytical Framework for Assessing Digital Learning Platforms and Student Psychological Adaptation Using Data-Driven Methods. International Academic Journal of Science and Engineering, 13 (2): 2. pp. 226-239. ISSN 2454-3896

Sumathi, S and Gokulakrishnan, A (2026) A Quantitative AGI-Driven Framework for Modeling Digital Organizational Citizenship Behavior and Employee Performance in Technology-Driven Organizations. International Academic Journal of Science and Engineering, 13 (1): 1. pp. 399-411. ISSN 2454-3896

Nithya, M and Gokulakrishnan, A (2025) Analyzing the Determinants of E-Shopping Behavior and Their Impact on Customer Satisfaction in Online Shopping. Journal of Neonatal Surgery, 14 (17s). pp. 340-347. ISSN 2226-0439

Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131

Shouvik, Chowdhury and Gokulakrishnan, A (2025) Arbuscular Mycorrhiza Fungi: The Hidden Key To Sustainable Agriculture. International Journal of Environmental Sciences, 11 (23s). pp. 611-622. ISSN 2229-7359

Ruby Evangelin, M and Gokulakrishnan, A and Prabhakar Christopher David, M and Sasikumar, P (2025) The Impact of Artificial Intelligence Application Towards Digital Marketing. Advances in Consumer Research, 2 (4). pp. 1567-1576. ISSN 0098-9258

Shouvik Chowdhury, C and Gokulakrishnan, A (2025) Regulatory Frameworks Shaping The Arbuscular Mycorrhiza Fungi Market: An In-Depth Assessment Of Age-Adaptive Approaches. International Journal of Environmental Sciences, 11 (23s). pp. 623-631. ISSN 2229-7359

Vetrivel, V and Prabhakar Christopher David, M and Deepa, S and Gokulakrishnan, A (2025) The Role of Employee Engagement in Enhancing Organizational Performance: A Comprehensive Study in Health Care Centers Chennai. Journal of Neonatal Surgery, 14 (25s). pp. 1025-1032. ISSN 2226-0439

Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160

Vinayagam, K and Saravanakumar, G and Gokulakrishnan, A and Deepa, S and Kalaiselvan, V (2023) The role of customer experience on retail management and customer loyalty. International Journal of Commerce and Economics, 5 (4). pp. 49-56. ISSN 2664-7532

Nithya, M and Gokulakrishnan, A (2023) The Impact of Perceived Risk on Online Shopping Behaviour: Exploring the Moderating Role of Gender. Tuijin Jishu / Journal of Propulsion Technology, 44 (6). pp. 209-218. ISSN 1001-4055

Gokulakrishnan, A and Mofika, S and K Thirumalvalavan, K and Vetrivel, V and Vinayagam, K (2023) The effectiveness of sales promotions on building brand value in super markets. International Journal of Management and Commerce, 5 (2). pp. 63-68. ISSN 2664-6854

Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252

Ruby Evangelin, M. and Gokulakrishnan, A and Sasikumar, P (2023) Emerging Trends in Online Impulse Buying Behavior: A Bibliometric Analysis and Future Research Directions. Tuijin Jishu/Journal of Propulsion Technology, 44 (5). pp. 430-451. ISSN 1001-4055

Gokulakrishnan, A (2022) AN EMPIRICAL STUDY OF EMPLOYEE RETENTION STRATEGY IN THE IT SECTOR AT CHENNAI. UGC Care Group 1 Journal, 51 (2(XVI)). 473 -482. ISSN 0378 – 4568

Gunasekaran, K and Vinayagam, K and Gokulakrishnan, A and Bandaru Srinivasa Rao, Rao and Vetrivel, V (2022) THE IMPACT OF WORK RELATED STRESS ON HEALTH ISSUE OF PRIVATE SCHOOL TEACHERS IN INDIA. Semiconductor Optoelectronics, 41 (11). 241 -249. ISSN 1001-5868

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Vetrivel, V and Gokulakrishnan, A and Sasikumar, P (2021) THE RELATIONSHIP BETWEEN ORGANISATIONAL CLIMATE AND ORGANISATIONAL TRUST. Vidyabharati International Interdisciplinary Research Journal. pp. 1630-1635. ISSN 2319-4979

Gokulakrishnan, A and Sasikumar, P and Sherli, J (2020) Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City. Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City, 21 (6). pp. 383-389. ISSN 1533-7812

Gokulakrishnan, A and Sasikumar, P and Sherli, J (2020) Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City. Academic Leadership (Online Journal), 21 (06). 383 -389. ISSN 1533-7812

Sasikumar, P and Gokulakrishnan, A (2020) IMPACT OF GST ON ECONOMIC DEVELOPMENT IN INDIA. Journal of Interdisciplinary Cycle Research Publications, XII (IV). pp. 267-275. ISSN 0022-1945

Gokulakrishnan, A and Sasikumar, P (2020) A STUDY ON WORKPLACE SATISFACTION IN INFORMATION TECHNOLOGY IN CHENNAI REGION. Parishodh Journal, IX (III). p. 2778. ISSN 2347-6648

Book Section

Senthil Selvi, C and Hazeena, K and Gokulakrishnan, A (2026) AI APPLICATIONS IN CLOUD COMPUTING TECHNOLOGIES. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 291-302. ISBN 978-81-984949-0-0

Jose Reena, K and Gokulakrishnan, A and Vinishiya Arockia Ratna, V (2026) AI-BASED RECRUITMENT AND TALENT ANALYTICS. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 68-75. ISBN 978-81-984949-0-0

Gokulakrishnan, A and Sundaramoorthy, K and Varusai Mohamed, M (2026) Artificial Intelligence in Sociology and Social Data Analysis. In: AI-Driven Digital Transformation across Arts, Science, Management, and Engineering: A Systematic Review. New Chennai Publications, CHENNAI, pp. 191-204. ISBN 978-81-984949-0-0

Murugan, P and Gokulakrishnan, A and Albin Joe, J (2025) Future Trends in Digital HRM: Preparing for the Next Wave of Disruption. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publication, CHENNAI, pp. 249-253. ISBN 987-81-984949-8-6

Vishwa Priya, V and Poornima, V and Gokulakrishnan, A (2025) Managing Employee Surveillance and Privacy in Digitally Enabled Workspaces. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. New Chennai Publication, CHENNAI, pp. 229-233. ISBN 978-81-984949-8-6

Gokulakrishnan, A and Murugan, P and Vishwa Priya, V (2025) Reimagining HRM for Industry 5.0: A Human–Tech Collaboration Approach. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publication, CHENNAI, pp. 244-248. ISBN 978-81-984949-8-6

Karunakaran, K. and Famitha Begum, K and Shilpi Agrwal, A and Gokulakrishnan, A (2025) Personality Development. In: Personality Development. New Chennai Publications.

H. J., Shanthi and Gokulakrishnan, A and Sharma, Sushil and Deepika, R. and Swadhi, R. (2024) Leveraging Artificial Intelligence for Enhancing Urban Health: Applications, Challenges, and Innovations. In: Nexus of AI, Climatology, and Urbanism for Smart Cities. IGI Global Scientific Publishing, pp. 275-306.

Conference or Workshop Item

Balagangadaran, B G and Kavitha, M and Gokulakrishnan, A (2026) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Sumathi, S and Gokulakrishnan, A (2025) The power of satisfaction: How job satisfaction drives organizational citizenship behaviors. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Janifa, D. and Gokulakrishnan, A (2025) Building confidence: The impact of learning strategies on self-efficacy and academic motivation in Chennai’s arts and science students. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Nithya, M. and Gokulakrishnan, A (2024) Measuring E Customer Satisfaction in Online Retail A Comparative Analysis Using Various ML Algorithms. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Ramachandran, Lalitha and S, Shanthana and Gokulakrishnan, A and Kumar, Sunil and KS, Vishal and Sahaana, G. (2024) Decentralized Financial Stocks Prediction Using Deep Regression Learning. In: 2024 2nd International Conference on Disruptive Technologies (ICDT), Greater Noida, India.

Gokulakrishnan, A Digital Transformation in Kerala Tourism: Assessing the impact of Technology on Human Resources Development. In: UNSPECIFIED1.

Book

Priyanghaa, M and Hepsiba, D. and Famitha Begum, K and Gokulakrishnan, A (2025) Technological Advancements and the Evolution of HRM Practices in the 21st Century. New Chennai Publications. ISBN 987-81-984949-8-6

Sasikumar, P and Famitha Begum, K and Vinayagam, K and Gokulakrishnan, A (2025) Digital Disruption and HR Policy Shifts in Public Sector Organizations. New Chennai Publications. ISBN 987-81-984949-8-6