Items where Author is "D, Anitha Kumari"

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja (2026) Social Media Marketing Activities: Driving Consumer Engagement and Purchase Intent. MAXELO INTERNATIONAL PUBLICATION, Sirlanka, Africa. ISBN 978-81-999618-8-3

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2026) Evaluating the Impact of Social Media Marketing Attributes on Consumer Loyalty: The Mediating Role of Consumer Trust". In: Aditya Degree and P.G. College (A), Kakinada, Andhra Pradesh, 23 & 24 June, 2025, Andhra Pradesh,.

Mano, Devi and D, Anitha Kumari and N, Mari Anand (2026) The Impact of Green Marketing Strategies on Consumer Purchase Intention of Green Product. In: AI-Driven Strategies for Sustainable Guest Experience in Intelligent Hospitality. First Edition (1st Edition) ed. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global Scientific Publishing, United States, pp. 125-148. ISBN 979-8-3373-8197-8

A, Priyadharshini and D, Anitha Kumari and Venkatesan, Chellamma and N, Mari Anand (2026) Exploring Determinants of Workplace Demand among Teachers: The Role of Emotional Demand, Excessive Workload, Human Relation and Interpersonal Conflict. In: Emerging Trends in Computer Science and Applications (IMACSI 2025)., 23 & 24 June, 2025, Andhra Pradesh,.

M, Shalini Priyadharshini T and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2026) The Role of Emotional Intelligence in Enhancing Work Compatibility among Multi-Millennial Women in Information Technology. In: Emerging Trends in Computer Science and Applications (IMACSI 2025), 23 & 24 June, 2025, Andhra Pradesh,.

M, DEVI and D, Anitha Kumari (2026) The Role of Green Marketing Strategies in Shaping Consumer Attitudes and Purchase Intentions toward Eco-Friendly Products: With Special Reference to SDG 12 (Responsible Consumption and Production). Multidisciplinary, Scientific Work and Management Journal, 36 (1). ISSN 1053-7899

Subramanian, Meenakshi and J, Pavithra and Hannah, Jeeva and D, Anitha Kumari and S, ANTONY XAVIER and I, BENJAMIN PRABAHAR (2025) Determinants of Job-Related Stress Among Junior Artists in the South Indian Artists Association. NORTHERN ECONOMIC REVIEW, 16 (1 (202). pp. 441-455. ISSN 0262-0383

S, Perumal Raja and D, Anitha Kumari and S, Perumal Raja and N, Mari Anand (2025) Integrating Technology and Focusing on Sustainability: Understanding Pro-Social Behavior among Gen Z in Organization. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

D, Anitha Kumari and S, Sudha and G, Manoj and N, Mari Anand (2025) Micro and Macro Impact: The Role of AI in Transforming Skilling India. In: Indian Economy – Navigating Domestic Realities and Global Shifts, 27th to 29th December 2025, VISTAS.

Govindaraj, Manoj and D, Anitha Kumari and Gnanasekaran, Chandramowleeswaran and Khan, Parvez and Filatie, Tilahun Haile and Lawrence, Jenifer (2025) Building Sustainable E�Commerce Ecosystems: Legal, Strategic, and Collaborative Approaches for Start-Ups and SMEs. In: Socially Responsible Approaches for Sustainable E-Commerce. First Edition (1st Edition) ed. Advances in Human Resources Management and Organizational Development (AHRMOD) . IGI Global Scientific Publishing, United States, pp. 65-92. ISBN 979-8-3373-3997-9

Govindaraj, Manoj and Indira, P and D, Anitha Kumari and Rapoori, Jayakranth and Lawrence, Jenifer (2025) Human-Machine Collaboration in Industry 4.0. In: Navigating Human-Machine Collaboration in Smart Factories. First Edition (1st Edition) ed. Advances in Human Resources Management and Organizational Development, NA . IGI Global Scientific Publishing, United States, pp. 213-236. ISBN 979-8-3373-2985-7

D, Anitha Kumari and S, SUDHA and M, JAHAN (2025) Logistics in Action: Real-World Case Studies. 1 ed. MERIMAX International Publications, Australia. ISBN 978-81-989097-4-9