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Farida, Virani and Amutha, G and Kotteeswaran, M. and Priyadharshini, R and Narmadha, A and Kalaiyarasan, B and Arun, Raaza (2025) MAPPING MENTAL HEALTH LITERACY ACROSS VARIED PROFESSIONS AND ITS FAR-REACHING IMPLICATIONS. Archives for Technical Sciences, 33 (2). pp. 90-99. ISSN 1840-4855

Elantheraiyan, P and Vinayagam, K and Sasikumar, P and Kotteeswaran, M. and Thirunavukkarasu, K S and Sankar Singh, K. (2024) REVOLUTIONIZING E-COMMERCE - DEEP LEARNING AND DISTRIBUTED EXPRESSION FOR CUTTING-EDGE PRODUCT ADVERTISING. In: IEEExplore- 2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

Kotteeswaran, M (2025) Integration of Science and Engineering — Pathways to Global Sustainability. In: Integration of Science and Engineering: Pathways to Global Sustainability (2025). Scientific Research Reports, Chennai, Tamil Nadu, pp. 139-147. ISBN 978-81-993402-3-7

PRASANTH, K B and Kotteeswaran, M (2026) Role of Business Analytics in Improving OperationalEfficiency: AStudy on Cme Laboratories Bharat Pvt. Ltd. INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING, MANAGEMENT & APPLIED SCIENCE (IJLTEMAS), 15 (4). pp. 1355-1366. ISSN 2278-2540

Akilan, J and Kotteeswaran, M (2026) From Waste to Wear: Evaluating the Feasibility and Scalability of Textile Recycling and Waste-To-Wear Business Models in the Indian Garment Industry. International Journal of Creative and Open Research in Engineering and Management. ISSN 3108-1754

CHANDRASEKARAN, H and Kotteeswaran, M. (2026) A Study on Customer Satisfaction Towards Service Quality in Mould Tooling Company. International Journal of Creative and Open Research in Engineering and Management. ISSN 3108-1754

Dilli Kumari, D and Kotteeswaran, M. (2026) A STUDY ON WORKING CAPITAL MANAGEMENT AND ITS EFFECT ON LIQUIDITY. Journal Publication of International Research for Engineering and Management. ISSN 3107-6696

Pavithran, V and Kotteeswaran, M. (2026) The Role of HR Practices in Enhancing Employee Loyalty and Commitment in Medical Billing Wholesalers. International Journal of Creative and Open Research in Engineering and Management. ISSN 3108-1754

Veeraselvan, V and Kotteeswaran, M. (2026) A Study on Cargo Handling Process in Shipping and Logistics with Special Reference to Manidra Logistics Pvt. Ltd, Chennai. International Journal for Research in Applied Science & Engineering Technology (IJRASET). ISSN 2321-9653

Sabareshsan, R and Kotteeswaran, M. (2026) Role of Design Technology in Optimization of Transportation: A Study on Tripadam Logistics Private Limited, Chennai. INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING, MANAGEMENT & APPLIED SCIENCE (IJLTEMAS). ISSN 2278-2540

Akilan, J and Kotteeswaran, M. (2026) From Waste to Wear: Evaluating the Feasibility and Scalability of Textile Recycling and Waste-to-Wear Business Models in the Indian Garment Industry. INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS (IJVRA). ISSN 2984-8903

Kotteeswaran, M (2025) Fintech & Digital Payments Evolution. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication, Chennai, Tamil Nadu, pp. 151-160. ISBN 978-81-988536-2-2

Kotteeswaran, M. and PRAKASH, MANOHARAN and BALA MURUGAN, DHANUSHKODI and Madhumita, G. (2026) Technology Driven Business Management Strategies. 1 ed. SRR Publicizing Research, CHENNAI. ISBN 978-81-996683-1-7

Hepcy Prasanna, A and Kotteeswaran, M and Jeyalakshmi, R (2025) Digital Competency as a Core HRM Metric for Future Readiness. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications, Chennai, Tamil Nadu, pp. 194-198. ISBN 978-81-984949-8-6

Kotteeswaran, M and Shoba, C and Aarthi, Suresh (2025) The Rise of Employee Apps and Mobile-First HR Strategies. In: Digital Disruption in HRM: Tools, Trends, and Transformation. New Chennai Publications, Chennai, Tamil Nadu, pp. 239-242. ISBN 978-81-984949-8-6

Kotteeswaran, M and Vinayagam, K and KAMILAH BANU, H and Dhanashree, G S (2025) Modern Management Principles: Strategies for the 21st Century. Imaginex Inks Publication, Chennai, Tamil Nadu. ISBN 978-81-988536-3-9

Kotteeswaran, M and Sree Sakthivelan, M and Swathi Pradeeba, P and Vinayagam, K (2025) Digital Banking in India: Evolution, Technologies, and Future Trends. Imaginex Inks Publication, Chennai, Tamil Nadu. ISBN 978-81-982083-7-8

Kotteeswaran, M and Priyanghaa, M and Sundaramoorthy, K and Prabhakar Christopher David, M (2026) Entrepreneurship Development. New Chennai Publications, CHENNAI. ISBN 978-81-984949-7-9

Karunakaran, K and Kotteeswaran, M and Jamuna, R and Vetrivel, V (2025) Total Quality Management. New Chennai Publications, Chennai, Tamil Nadu. ISBN 978-81-984949-2-4

Kotteeswaran, M (2025) Entrepreneurship in Practice. Vels Institute of Science, Technology and Advanced Studies-2025, Chennai, Tamil Nadu. ISBN 978-93-343-7258-8

Kotteeswaran, M (2024) Operations Management. Vels Institute of Science, Technology and Advanced Studies-2024, Chennai, Tamil Nadu. ISBN 9789334090666

Estherita, S. Anisha and Kotteeswaran, M (2026) Linking artificial intelligence and organizational change. Linking Artificial Intelligence and Organizational Change: 3345. 020050-1-020050-8. ISSN 1551-7616

Harini, M and Kotteeswaran, M. (2026) A Comprehensive Study on Working Capital Management and its Impact on Profitability and Operational Efficiency. International Journal of Creative and Open Research in Engineering and Management, 02 (04). pp. 1-5. ISSN 31081754

Sachiin, M and Kotteeswaran, M. (2026) AN EMPIRICAL STUDY ON LEAD GENERATION AND CONVERSION STRATEGIES AND THEIR IMPACT ON PRODUCTIVITY IN THE EDTECH INDUSTRY: A STUDY WITH REFERENCE TO JARO EDUCATION. International Journal of Innovation Studies, 10 (1). pp. 2553-2560. ISSN 2096 2487

Manish, P V and Kotteeswaran, M. (2026) A Study On Effectiveness Of 5S Implementation Process And Its Outcome On Productivity. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 6521-6524. ISSN 1053-7899

Madagunaki, Yashawanth Kumar and Kotteeswaran, M. (2026) Upskilling the Retail Workforce for Adoption of E-Mobility: The Role of Human Resource Competencies and Artificial Intelligence. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Harikrishna, U and Kotteeswaran, M. (2026) DATA-DRIVEN ANALYSIS OF LAST-MILE DELIVERY EFFICIENCY AND ITS IMPACT ON SERVICE QUALITY AND ORGANIZATIONAL PRODUCTIVITY: EVIDENCE FROM FOOD DELIVERY PLATFORMS IN CHENNAI. International Journal of Innovation Studies, 10 (1). pp. 2542-2552. ISSN 2096-2487

Kavya, J. and Kotteeswaran, M. (2026) Role of artificial intelligence (AI) in strengthening impact of behavioral factors on investment decision process of IT/ITES employee towards behavioral finance. Role of artificial intelligence (AI) in strengthening impact of behavioral factors on investment decision process of IT/ITES employee towards behavioral finance: 3345020183. 020183-1-020183-7. ISSN 1551-7616

Bakkia Lakshmi, C and Kotteeswaran, M. (2026) An Analysis of Consumer Contentment with Digital Marketing Tools, Particularly with Regard to Chennai Website Design and Development. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Kavya, J and Kotteeswaran, M. (2026) Role of artificial intelligence in understanding psychological influences on investment decisions: A behavioral finance study among IT/ITES employees. Role of Artificial Intelligence in Understanding Psychological Influences on Investment Decisions: A Behavioral Finance Study Among IT/ITES Employees. 020184. ISSN 1551-7616

Sugumar Babu, N and Kotteeswaran, M (2025) AI-powered fraud detection in online banking: Using machine learning to improve security. International Journal of Scientific Research in Modern Science and Technology, 4 (7). 01-13. ISSN 2583-7605

MOHANAPRIYA, G and Kotteeswaran, M (2026) Digital Transformation of HR: How AI and Talent Management Practices Drive Organizational Innovation. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), 11 (5): IJNRD26050. a673-a684. ISSN 2456-4184

Dilli Kumari, D and Kotteeswaran, M. (2026) A STUDY ON WORKING CAPITAL MANAGEMENT AND ITS EFFECT ON LIQUIDITY. Journal Publication of International Research for Engineering and Management (JOIREM), 4 (5). pp. 1-5. ISSN 3107-6696

Kavya, J. and Kotteeswaran, M. (2025) Investment Decisions In The Digital Age: Behavioural Finance Perspective Of It/Ites Employees. International Journal of Environmental Sciences, 11 (23). pp. 3602-3608. ISSN 2229-7359

Kotteeswaran, M. and Priyanghaa, M and Sundaramoorthy, K and Prabhakar Christopher David, M (2026) ENTREPRENEURSHIP DEVELOPMENT. 1 ed. NEW CHENNAI PUBLICATIONS, CHENNAI. ISBN 978-81-984949-7-9

Santhosh, M and Kotteeswaran, M. (2026) Comparative Analysis of Risk and Return Across Sectors in the Indian Equity Market. International Journal of Innovative Research in Engineering and Management (IJIREM), 13 (2): IJIR3204. pp. 143-151. ISSN 2350-0557

Kotteesswaran, M and Udai sharan K, K (2026) Understanding Challenges in Ocean Freight Operation: Evidence from Smart Shipping Services. International Journal of Creative and Open Research in Engineering and Management, 02 (05). pp. 1-6. ISSN 31081754

Murugesan, T. K. and Kotteeswaran, M. (2018) User Perceived Value (UPV) on Virtual Banking Portal – A Study on Perspective of Cashless Economy. Asian Journal of Research in Banking and Finance, 8 (2). p. 50. ISSN 2249-7323

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8