AN EMPIRICAL STUDY ON LEAD GENERATION AND CONVERSION STRATEGIES AND THEIR IMPACT ON PRODUCTIVITY IN THE EDTECH INDUSTRY: A STUDY WITH REFERENCE TO JARO EDUCATION

The EdTech industry has experienced significant growth due to digital transformation and
increasing demand for online learning. In this competitive environment, effective lead
generation and conversion strategies are essential for enhancing organizational productivity.
This study examines the impact of lead generation and conversion strategies on productivity in
the EdTech industry, with specific reference to Jaro Education.
The study adopts a descriptive research design using both primary and secondary data. Primary
data was collected from 100 respondents through a structured questionnaire, and statistical tools
such as percentage analysis, correlation, and regression were applied.
The findings reveal that while respondents perceive these strategies as highly important, the
statistical analysis indicates no significant individual impact on productivity. This suggests that
productivity is influenced by multiple organizational and market-related factors.
The study provides insights for improving marketing and sales integration and highlights the
need for a holistic approach to productivity enhancement in the EdTech sector.
Keywords: Lead Generation, Conversion Strategies, EdTech, Productivity, Customer
Relationship Management (CRM), Digital Marketing