From Waste to Wear: Evaluating the Feasibility and Scalability of Textile Recycling and Waste-to-Wear Business Models in the Indian Garment Industry

This study examines the feasibility and scalability of textile recycling and waste-to-wear business models in the
garment industry, with specific reference to Shri Pranav Textile Creations Private Limited, Karur. Using the Business Model
Canvas framework, the research evaluates how textile waste can be transformed into value-added products while maintaining
economic viability. The study adopts a descriptive and analytical research design combining primary data from 101 respondents
and secondary data from published literature. Statistical tools including Pearson correlation, multiple regression, and one-way
ANOVA were employed. Findings reveal that consumer awareness is the strongest driver of purchase intent (r = .509), while
perceived quality remains the weakest construct. The study confirms that bootstrapped, circular economy-aligned business models
are viable for textile enterprises willing to integrate sustainable practices into existing operations.