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Vetrivel, M. and Suganya, R.V (2022) STUDENT AND FACULTY FAMILIARITY WITH MOOCS AND SWAYAM. FUTURE TRENDS IN COMMERCE: CHALLENGES AND SUSTAINABILITY”. ISSN 978-93-5768-450-7

Sundaresan, R and Vetrivel, M. (2025) Skill Development in Higher Education: Exploring the Role of Teaching, Self-Management, Administrative, Leadership, and Interpersonal Skills in Tamil Nadu Educational Institutions. Journal of Neonatal Surgery, 14 (8). pp. 702-716. ISSN 2226-0439

POORANI, K and Vetrivel, M (2026) A Study on Awareness of Metaverse in E – Commerce Sector among Gen – Z with reference to Chennai City. In: International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (ICGCREECS, 03.04.2026, Chennai.

Poorani, K and vetrivel, M (2026) Marketing Strategies for Circular Economy Products. In: INTERNATIONAL CONFERENCE ON ADVANCED INTERDISCIPLINARY STUDIES, 10.01.2026, chennai.

Vetrivel, M and Devika, N (2026) SHIFTING GEARS: ECONOMIC IMPLICATIONS OF ELECTRIC VEHICLES IN THE FUTURE ENERGY LANDSCAPE. In: International Conference on Scientific Research and Revolution ICSRR 2026, March 21-22, 2026, 21, 22nd 2026, Chennai.

vetrivel, M. and Devika, N (2026) Shifting Gears: Economic Implications of Electric Vehicles in the Future Energy Landscape. In: Interdisciplinary Engineering and Technology Management. SCIENTIFIC RESEARCH REPORTS, Chennai, pp. 36-50. ISBN 978-81-999206-8-2

vetrivel, M. (2026) Entrepreneurship and Sustainable Business Development. In: Entrepreneurship and Sustainable Business Development. SCIENTIFIC RESEARCH REPORTS, Chennai. ISBN 978-81-686017-0-3

Sundaresan, R and Vetrivel, M (2026) Affordability Challenges In Higher Education: A Study On The Increasing Cost Of Education In Autonomous And Deemed Institutions In Chennai. MSW MANAGEMENT, 36 (2). pp. 2402-2406. ISSN 1053-7899

Devika, N and Vetrivel, M (2026) FINANCIAL VIABILITY AND MARKET INTEGRATION OF VEGETABLE (CURRY) BANANA CULTIVATION: AN EMPIRICAL STUDY FORM TAMILNADU. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

POORANI, K and Vetrivel, M (2026) ROLE OF SOCIAL MEDIA IN SHAPING GREEN CONSUMER BEHAVIOUR IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

LOGESHWARI, R and Vetrivel, M. (2026) EXPLORING THE INFLUENCE OF GREEN TRUST AND ENVIRONMENTAL KNOWLEDGE ON CONSUMER PURCHASE INTENTIONS IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Vetrivel, M. and Suganya, R.V (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. International Journal for Multidisciplinary Research, 8 (1). pp. 1-13. ISSN 2582-2160

Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. international Journal for Multidisciplinary Research (IJFMR), 8 (1). pp. 1-13. ISSN 2582-2160

Joshua Gerard, J and Vetrivel, M (2025) Skill Sets Required For A Successful Managerial And Leadership Skill Development Among The College Professionals In Tamil Nadu. International Journal of Environmental Sciences, 11 (4). pp. 676-683. ISSN 2229-7359

Sundaresan, R and Vetrivel, M. (2025) Exploration And Effect Of Skill Development Various Training Programme On Academic Institution In Tamil Nadu. International Journal of Environmental Sciences, 11 (4). pp. 667-669. ISSN 2229-7359

Iswarya Lakshmi, S and Vetrivel, M. (2025) A STUDY ON RELATIONSHIP BETWEEN PERCEPTION AND MILLENNIALSTO PURCHASE LUXURY PRODUCTS IN CHENNAI. MSW MANAGEMENT, 35 (1). 229- 235. ISSN 1053-7899

Sarika, R and Vetrivel, M. (2025) Determinants of Consumer Attitudes towards Green Products: A Study of Chennai City. MSW MANAGEMENT, 35 (1). pp. 229-234. ISSN 1053-7899

Iswarya Lakshmi, S and Vetrivel, M. (2025) Factor Influencing the purchasing behavior of luxury goods by millennials in Chennai city. MSW MANAGEMENT, 35 (2). pp. 2591-2597. ISSN 1053-7899

Sarika, R and Vetrivel, M. (2025) FACTORS SHAPING GREEN PRODUCT ADOPTION IN CHENNAI: A STUDY ON PRICE SENSITIVITY, SOCIAL RESPONSIBILITY, AND ENVIRONMENTAL AWARENESS. MSW Management, 35 (2). pp. 2583-2590. ISSN 1053-7899

Devika, N and Vetrivel, M. (2026) Financial Viability and Market Integration of Vegetable (Curry) Banana Cultivation: An Empirical Study form Tamilnadu. In: 6th International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH.

Vetrivel, M and Devika, N (2026) Shifting Gears: Economic Implications of Electric Vehicles in the Future Energy Landscape. In: Interdisciplinary Engineering and Technology Management. SRR publicizing Research, Chennai, pp. 36-50. ISBN 978-81-999206-8-2

Suganya, R.V and Vetrivel, M. (2025) A Study on Rural Women Entrepreneurship and Micro Enterprise Development in India. Interdisciplinary Approaches to Science and Management for Innovative Development, 2025. pp. 173-185. ISSN 978819871345

Suganya, R.V and Vetrivel, M. (2025) An Empirical Investigation in the Aftermath of Demonetization: Whether E-Wallets Are Really a Catalyst Towards Expedition of Cashless Economy. Emperor Journal of Economics and Social Science Research, VII (VII). pp. 321-331.

Suganya, R.V and Vetrivel, M. (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. BWDA Arts and Science College, Kolliyangunam. pp. 50-69. ISSN 978-81-999204-2-2