Financial Viability and Market Integration of Vegetable (Curry) Banana Cultivation: An Empirical Study form Tamilnadu

Abstract Vegetable (Curry) Banana crop cultivation plays a crucial role in India’s horticultural economy contributing notably to agricultural GDP and rural livelihoods. India is the world’s largest producer of bananas, accounting for over 25 percent of global output, with Tamil Nadu being a leading producer. With this context, the present study focused the economic feasibility and profitability of vegetable (curry) banana cultivation in Sivagangai district from Tamil Nadu. Primary data were collected from 50 farmers in Illagudi Village, Devakottai block, for the study year 2024-25. Using cost and income analysis, the study found that average cost of cultivation was Rs. 56582 per acre, while the gross value of production reached Rs. 19316, yielding a farm business income of Rs. 136531 per acre. Irrigation constituted the largest cost component (36.6%), and productivity averaged 780 bunches per acre. The findings indicate that curry banana cultivation is highly profitable and economically viable. However, challenges such as high input costs, lack of value addition, and poor market facilities remain. Strengthening marketing infrastructure, promoting value-added products, and improving water-use efficiency are essential for sustainable growth. Keywords: Vegetable Banana, Profitability, Financial Viability, Market Integration, Tamil Nadu.