Items where Author is "Sujatha, T"

Markandan, C and Sujatha, T (2026) சிவகாமி புதினங்களில் பெண்ணியம். TNMUL, 1. ISSN 1547-1751

Renuka, K and Sujatha, T (2026) An Empirical Analysis of Marketing Practices and Constraints among SHGs in Thiruvallur District. International Journal of Drug Delivery Technology, 16 (49s): 4. pp. 35-50. ISSN 09754415

Amalahasan, M and Sujatha, T (2026) EXPLORING CUSTOMER ENGAGEMENT STRATEGIES IN OMNI CHANNEL FASHION RETAIL: INSIGHTS FROM CHENNAI'S URBAN SHOPPERS. In: INTEGRATING ARTS, SCIENCES & HUMANITIES. 1 ed. 1, 1 (1). KBM Publications, The Nilgiris, Tamil Nadu, India, pp. 87-95. ISBN 978-81-997732-1-9

Renuka, K and Sujatha, T (2026) MARKETING MIX STRATEGIES AND MARKETING EFFICIENCY OF WOMEN SELF HELP GROUPS. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (2): 75. pp. 2172-2182. ISSN 1053-7899

Meena, P and Sujatha, T (2026) STRATEGIC MARKETING INTERVENTIONS AND PASSENGER SATISFACTION DYNAMICS IN THE RIDE HAILING SECTOR: AN EMPIRICAL STUDY WITH REFERENCE TO CHENNAI CITY. In: INTEGRATING ARTS, SCIENCES & HUMANITIES. 1 ed. 1, 1 (1). KBM Publications, The Nilgiris, Tamil Nadu, India, pp. 96-102. ISBN 978-81-997732-1-9

Praveen Kumar, M and Sujatha, T (2026) ETHISCOUT: AN AI-BASED MULTI-PLATFORM DEVELOPER ETHICS AND BEHAVIOR ANALYSIS SYSTEM USING MACHINE LEARNING. International Journal of Engineering Technology Research & Management (IJETRM), 10 (5): 1. pp. 135-142. ISSN 2456-9348

Vijayalalitha, K and Sujatha, T (2026) The Role of Digital HRM in Enhancing Organisational Efficiency: A Theoretical Study. In: Global Supply Chain Management Best Practices: Technology Adoption in Business Ethics. 1 ed. 1, 1 (15). CAPE FORUM OF BY AND FOR - YOU PUBLICATION, Virudhunagar Tamilnadu, pp. 106-109. ISBN 978-81-999758-0-4

Sujatha, T and Sanjeevan, B and Brindha Devi, E (2026) E Commerce in Project Management. Imaginex Inks Publication, CHENNAI. ISBN 978-93-47966-59-0

Hemalatha, K A and Sujatha, T (2026) Digital Marketing and Advertising. International Journal of Business and Economics Research, 12 (9): 2. pp. 15-24. ISSN 2455-3921

Vijayalalitha, K and Sujatha, T (2026) Effectiveness of Digital Marketing Strategies in Promoting Coir Products in Kerala: A Theoretical Study. International Journal of Business and Economics Research, 12 (9): 3. pp. 25-34. ISSN 2455-3921

Amalahasan, M and Sujatha, T (2026) Exploring Customer Engagement in Omni-Channel Fashion Retail: Evidence from Chennai City. International Journal of Business and Economics Research, 12 (9): 10. pp. 107-118. ISSN 2455-3921

Meena, P and Sujatha, T (2026) Marketing Strategies and Customer Satisfaction in Ride Hailing Platforms: A Case Study of Chennai. International Journal of Business and Economics Research, 12 (9): 10. pp. 96-106. ISSN 2455-3921

Sakthivel Murugan, M and Sujatha, T and Kalpana, G and Indragandhi, E (2026) Research Study on Organisational Cultural Behaviour Effectiveness of Information Technology Employees and its Business Performance. JOURNALOFADVANCESCIENTIFICRESEARCH ANDENGINEERINGTRENDS, 10 (2): 2. pp. 6-10. ISSN 2456-0774

Hemalatha, K A and Sujatha, T (2026) Marketing in Social Media and AI Era: A Study on Chennai Sub-urban Area. In: RECENT ADVANCEMENTS IN MANAGEMENT, COMMERCE, INDUSTRY, AND TECHNOLOGY (RAMCIT2026), 28.03.2026, New Prince Shri Bhavani College of Engineering & Technology.

Hemalatha, K A and Sujatha, T (2026) Marketing in Social Media and AI Era: A Study on Chennai Sub-urban Area. 1 ed. 1, 1 (1). New Prince Shri Bhavani College of Engineering & TEchnology, Ponmar chennai, p. 97. ISBN 978-81-997033-3-9

Meena, P and Sujatha, T (2026) ENTREPRENEURIAL STRATEGIES AND WORK FORCE EMPOWERMENT IN EMERGING RIDE HAILING PLATFORM. In: GLOBAL SUMMIT ON HUMAN RESOURCE MANAGEMENT, ENTREPRENEURSHIP AND ARTIFICIAL INTELLIGENCE IN THE DIGITAL ERA. 1 ed. 1, 1 (1). RCHUB PUBLISHERS, Vengadamangalam, Gowrivakkam, pp. 97-104. ISBN 978-81-989755-5-3

Hemalatha, K A and Sujatha, T (2026) TRIBAL WOMEN LEADERSHIP AND EMPOWERMENT. In: Tribal Women Leading Change Grassroots, Initiatives Social Transformation towards VIKSIT BHARAT 2047. 1 ed. 1, 1 (1). SRM PUBLICATIONS, SRM CHENNAI, p. 126. ISBN 978-81-971457-6-6

Vijayalalitha, K and Sujatha, T (2026) ARTIFICIAL INTELLIGENCE IN FINANCE AND ACCOUNTING. In: AII FFOORR SSUUSSTTAAIINNAABBLLEE GGRROOWWTTHH:SHAPING THE FUTURE OF COMMERCE (ICAISFC-2026). 1 ed. 1, 1 (1). KAAMADHENU PUBLICATIONS, SATHYAMANGALAM ERODE, pp. 225-233. ISBN 978-81-985079-5-2

Hemalatha, K A and Sujatha, T (2026) Commerce as an Instrument of Economic Growth and Development. In: MULTIDISCIPLINARY RESEARCH PERFORMANCE AND GLOBAL ACADEMIC EXCELLENCE: SOCIAL SCIENCE, MEDICAL AND ENGINEERING. 1 ed. 1, 1 (1). Multi Spectrum publications, Kanyakumari Tamilnadu, pp. 90-92. ISBN 978-81-996376-4-1

Vijayalalitha, K and Sujatha, T (2026) Corporate Social Responsibility Practices of Financial Service Firms in Ernakulam District, Kerala. In: Multidisciplinary Research Performance and Global Academic Excellence. 1 ed. 1, 1 (1). Multi spectrum Publications, kanyakumari, pp. 99-102. ISBN 978-81-996376-1-0

Meena, P and Sujatha, T (2026) Enhancing Customer Experience in Ride-Hailing Platforms Through Ai-Driven Digital Marketing Strategies. In: Artificial Intelligence Revolution in Commerce and Management: Trends, Technologies and Transformations IC-AIRCM T3 – 2026. 1 ed. 1, 1 (1). SANKARA COLLEGE OF SCIENCE AND COMMERCE, 2026, pp. 256-264. ISBN 978-93-5602-111-2

Thaiyalnayaki, M and Sujatha, T (2025) Social Implications and Economic Growth of Self Help Groups in Chengalpattu District Tamilnadu State. THE INDIAN ECONOMIC JOURNAL, 5-C (5): 227. pp. 1907-1913. ISSN 0019-4662

Sujatha, T and Thaiyalnayaki, M (2025) The influence of socio economic issues towards academic performance faced by arts college students. The Indian Economic Journal, 5 (3): 229. pp. 1923-1927. ISSN 0019-4662

Sujatha, T and Thaiyalnayaki, M. (2025) Social Implications and economic growth of self-help groups in chengalpattu dictrict Tamilnadu state. In: The Indian Economic Journal.

Hemalatha, K A and Sujatha, T (2025) Evolving Consumer Behaviour in the Digital Era: (A Study in Gummidipoondi). In: INTERNATIONAL CONFERNCE ON MULTIDISCIPLINARY PERSPECTIVES OF TECHNOLOGY DRIVEN INCLUSIVE EDUCATION. 1 ed. 1, 1 (1). Arunachala College of Engineering for Women, Kanyakumari, pp. 98-102. ISBN 978-93-92748-57-8

Hemalatha, K A and Sujatha, T (2025) Innovation in Marketing and Customer Engagement. In: Transformative is The Age AI and Sustainability. 1 ed. 1, 1 (1). Lambert Academic Publishing (LAP) OmniScriptum S.R.L, London UK, pp. 52-56. ISBN 978-620-9-72174-8

Meena, P and Sujatha, T (2025) RIDE-SHARING AND SUSTAINABILITY: THE ROLE OF AI IN REDUCING CONGESTION AND EMISSIONS IN CHENNAI. In: AI: THE CATALYST IN NURTURING SUSTAINABLE BUSINESS EXCELLENCE AND INNOVATION. 1 ed. 1, 1 (1). S.I.V.E.T. PUBLICATIONS, GOWRIVAKKAM CHENNAI, pp. 479-485. ISBN 978-93-92191-78-7

Meena, P and Sujatha, T (2025) Digital marketing strategies and their impact on passenger satisfaction in ride-hailing services: a case study of Chennai. International Journal of Business Intelligence & Innovations, 1 (1): 76. pp. 470-479. ISSN 2348 4705