Items where Author is "Sasikumar, P"

Article

Karthick, S and Sasikumar, P (2026) Visibility Feature Effects ICT Based SCM Partners. Visibility Feature Effects ICT Based SCM Partners, 16 (76s). pp. 2311-2314. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2026) ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY. ANALYSING THE INFLUENCE OF MARKETING STRATEGIES ON READY-MIX CONCRETE MANUFACTURERS' BUYING BEHAVIOR: A STUDY WITHIN THE CEMENT INDUSTRY, 16 (76s). pp. 2007-2018. ISSN 0975 4415

Balasubramaniam, M and Sasikumar, P (2026) A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector. A study on Strategic Marketing Practices and Customer Buying Behaviour in the Ready-Mix Concrete Infrastructure Sector, 16 (78s). pp. 288-295. ISSN 0975 4415

Krithiga Devi, R and Sasikumar, P (2026) Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. Assessing the Impact of Telemedicine Services on Rural Women in Tamil Nadu. pp. 6538-6540. ISSN 1053-7899

Anitha, K and Sasikumar, P (2026) Catalysts of Change: The Role of Self-Help Groups in Empowering Women in Kanchipuram District. Catalysts of Change: The Role of Self-Help Groups in Empowering Women in Kanchipuram District, 36 (1). pp. 2010-2014. ISSN 1053-7899

Roshini thomas, T and Sasikumar, P (2025) A Study on the Work Life Balance of It Professionals in India. Indian Economic Journal, 1 (1). ISSN 0019-4662

Loganathan, B and Sasikumar, P (2025) Unravelling the Behavioural Determinants of Bank Stability and Macroeconomic Impact in the Digital Era. The Indian Economic Journal, 1 (1). ISSN 0019-4662

Loganathan, B and Sasikumar, P (2025) Gender-Based Risk Perception Bias and Loan Availing Decisions among Women Customers: A CFA and SEM Approach in Banking Services. Gender-Based Risk Perception Bias and Loan Availing Decisions among Women Customers: A CFA and SEM Approach in Banking Services, 14 (19s). pp. 441-447. ISSN 2226-0439

Anitha, K and Sasikumar, P (2025) Exploring The Role Of Skill Development Programs In Women’s Economic Empowerment In Tamil Nadu. Exploring The Role Of Skill Development Programs In Women’s Economic Empowerment In Tamil Nadu, 11 (24s). pp. 5350-5355. ISSN 2229-7359

Radha, P and Sasikumar, P (2025) Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu. Assessing the Impact of Customer Integrity on the Adoption of Sustainable Marketing Strategies in Tamil Nadu, 14 (4). pp. 465-472. ISSN 2226-0439

Radha, P and Sasikumar, P (2025) Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu. Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu, 14 (6). pp. 479-486. ISSN 2226-0439

Ruby Evangelin, M and Gokulakrishnan, A and Prabhakar Christopher David, M and Sasikumar, P (2025) The Impact of Artificial Intelligence Application Towards Digital Marketing. Advances in Consumer Research, 2 (4). pp. 1567-1576. ISSN 0098-9258

Thiyagarajan, N and Sasikumar, P (2023) THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS WITH REFERENCE TO AMAZON PLATFORM. Eur. Chem. Bull., 12 (7). pp. 1215-1226. ISSN 2063-5346

Balasubramaniam, M and Sasikumar, P (2023) UNDERSTANDING THE BUYING BEHAVIOR OF READY-MIX CONCRETE MANUFACTURERS: EFFECTIVE MARKETING STRATEGIES. Eur. Chem. Bull., 12 (7). pp. 1170-1181. ISSN 2063-5346

Manimegalai, V and Sasikumar, P (2023) DETERMINATION OF MARKET EQUILIBRIUM TOWARDS CONSUMING ORGANIC FOOD PRODUCTS WITH REFERENCE TO DHARMAPURI DISTRICT OF TAMILNADU. Eur. Chem. Bull, 12 (7). pp. 1161-1169. ISSN 2063-5346

Loganathan, B and Sasikumar, P (2023) Anchoring and Adjustment Heuristic:Examining its Effects on Customer Decisions in Banking Services in Tiruvallur District. Eur. Chem. Bull., 12 (7). pp. 1121-1131. ISSN 2063-5346

Ruby Evangelin, M. and Gokulakrishnan, A and Sasikumar, P (2023) Emerging Trends in Online Impulse Buying Behavior: A Bibliometric Analysis and Future Research Directions. Tuijin Jishu/Journal of Propulsion Technology, 44 (5). pp. 430-451. ISSN 1001-4055

Loganathan, B and Sasikumar, P (2022) The Impact of Reputational Risk, Service Quality and Satisfaction on Retail Shop Owners Loyalty towards Private Banks in Chennai: A PLS-SEM Approach. Neuro Quantology, 20 (13). pp. 1413-1418. ISSN 1303-5150

Balasubramaniam, M and Sasikumar, P (2022) The Impact of Pricing and Product Positioning Among Dealers: A field-based Study Concerning JSW Cement Limited in Selected Districts of Tamil Nādu. Neuro Quantology, 20 (13). pp. 1384-1390. ISSN 1303-5150

Manimegalai, V and Sasikumar, P (2022) https://www.neuroquantology.com/media/article_pdfs/1475-1480.pdf. Influence Of Quality Towards Purchase Intention With the Mediating Effect Of Promotion With Preference To Organic Foods, 20 (13). pp. 1407-1412. ISSN 1303-5150

Thiyagarajan, N and Sasikumar, P (2022) IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE DECISION. Neuro Quantology, 20 (13). pp. 1401-1406. ISSN 1303-5150

Vinayagam, K and Vetrivel, V and Sasikumar, P and Gokulakrishnan, A (2022) EFFECT OF JOB STRESS ON DEMOGRAPHICAL CHARACTERISTIC AMONG THE NURSES OF VILLUPURAM DISTRICT. International Journal of Mechanical Engineering, 7 (2). pp. 812-817. ISSN 0974-5823

Vetrivel, V and Gokulakrishnan, A and Sasikumar, P (2021) THE RELATIONSHIP BETWEEN ORGANISATIONAL CLIMATE AND ORGANISATIONAL TRUST. Vidyabharati International Interdisciplinary Research Journal. pp. 1630-1635. ISSN 2319-4979

Gokulakrishnan, A and Sasikumar, P and Sherli, J (2020) Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City. Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City, 21 (6). pp. 383-389. ISSN 1533-7812

Gokulakrishnan, A and Sasikumar, P and Sherli, J (2020) Role Of Virtual Queue Management System In Improving Service Efficiency In Banks At Chennai City. Academic Leadership (Online Journal), 21 (06). 383 -389. ISSN 1533-7812

Sasikumar, P and Gokulakrishnan, A (2020) IMPACT OF GST ON ECONOMIC DEVELOPMENT IN INDIA. Journal of Interdisciplinary Cycle Research Publications, XII (IV). pp. 267-275. ISSN 0022-1945

Gokulakrishnan, A and Sasikumar, P (2020) A STUDY ON WORKPLACE SATISFACTION IN INFORMATION TECHNOLOGY IN CHENNAI REGION. Parishodh Journal, IX (III). p. 2778. ISSN 2347-6648

Anitha, K and Sasikumar, P Exploring The Role Of Skill Development Programs In Women’s Economic Empowerment In Tamil Nadu. International Journal of Environmental Sciences, 11 (24s). pp. 5350-5355. ISSN 2229-7359

Book Section

Poornima, V and Dharmasamvardhini, T and Sasikumar, P (2025) Cross-Cultural Digital HRM Practices in Global Corporation. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. New Chennai Publication, Chennai. ISBN 978-81-984949-8-6

Bakkialakshmi, S and Sasikumar, P and Shesha Malini, N (2025) Digital HR for the Non-Profit Sector: Opportunities and Constraints. In: Digital Disruption in HRM: Tools, Trends, and Transformation. 1 ed. New Chennai Publication, Chennai, pp. 234-239. ISBN 987-81-984949-8-6

Conference or Workshop Item

Krithiga Devi, R and Sasikumar, P (2025) Optimizing Telemedicine Services for Rural Women: A Decision Tree-Based Heap Optimizer Approach for Predictive Healthcare Delivery. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-03-2025, Dehradun, India.

Roshini thomas, T and Sasikumar, P (2025) A Study on Work-Life Balance Among Nurses in Trivandrum District. In: 2025 International Conference on Automation and Computation (AUTOCOM), 04-03-2025, DEHRADUN.

Sreeleka, J and Sasikumar, P (2024) Assessing the Job Satisfaction of Teachers Using Deep PSO in Educational Institutions with Special Reference to Chennai District. In: 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Sheerin Banu, M and Sevuga Pandian, A and Bindu Madhavi, N. and Sasikumar, P and Vishal, KS and Sherin Beevi, L (2024) Blockchain Innovations in Education: Empowering Students with Smart Contracts. In: 2024 2nd International Conference on Disruptive Technologies (ICDT).

Jayanthi, C and Rukmani, A and Annalakshmi, D and Arumugam, M and Thirunavukkarasu, K S and Sasikumar, P (2024) Unveiling E-Commerce User Behavior through Deep Learning Evolutionary Data Mining. In: IEEExplore- 2023 International Conference on Research Methodologies in Knowledge Management Artificial Intelligence and Telecommunication Engineering (RMKMATE), Chennai, India.

Elantheraiyan, P and Vinayagam, K and Sasikumar, P and Kotteeswaran, M. and Thirunavukkarasu, K S and Sankar Singh, K. (2023) REVOLUTIONIZING E-COMMERCE - DEEP LEARNING AND DISTRIBUTED EXPRESSION FOR CUTTING-EDGE PRODUCT ADVERTISING. In: 2023 International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE), 01-02 November 2023, Chennai, India.

Book

Sasikumar, P and Famitha Begum, K and Vinayagam, K and Gokulakrishnan, A (2025) Digital Disruption and HR Policy Shifts in Public Sector Organizations. New Chennai Publications. ISBN 987-81-984949-8-6

Onyx Nathanael Nirmal Raj, S S and Elumalai, D and Sasikumar, P (2023) PERSONNEL MANAGEMENT. Veda Publication. ISBN 978-93-91930-29-5