Items where Author is "Kalaiselvi, K"

Krishnan, A and Kalaiselvi, K (2026) THE EVOLUTION OF RETAIL PRACTICES THROUGH DIGITAL TRANSFORMATION IN CHENNAI. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.

Kalaiselvi, K and Krishnan, A (2026) IDENTIFICATION AND QUANTIFICATION OF KEY FACTORS INFLUENCING SUCCESS OF DIGITAL MARKETING. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.

Aparna, M and Kalaiselvi, K (2026) ECO-CONSCIOUS TRAVELLERS AND THE RISE OF SUSTAINABLE FARM TOURISM: ABEHAVIOURALFINANCE PERSPECTIVE. In: Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 22-23, JAN 2026, Chennai, India.

Kalaiselvi, K (2026) பணி வாழ்க்கைத் தரம். Vels Siragugal.

Kalaiselvi, K and Krishnan, A (2026) ANALYZING THE IMPACT OF JOB SATISFACTION OF LIC EMPLOYEES WITH SPECIAL REFERENCE TO SALEM DISTRICT OF TAMILNADU.

Krishnan, A and Kalaiselvi, K (2026) BLOCKCHAIN-BASED EMPLOYEE WELFARE GOVERNANCE: A FRAMEWORK FOR ADVANCING SDG IN INDIAN CORPORATE HR PRACTICES.

Kalaiselvi, K (2026) Impact of Social Media Advertising on Consumer Decision Making. In: TRIBAL WOMEN LEADING CHANGE GRASSROOTS, INITIATIVES & SOCIAL TRANSFORMATION TOWARDS VIKSIT BHARAT 2047, 29.01.2026 and 30.01.2026, SRM University.

Kalaiselvi, K (2025) A STUDY ON STRATEGIC PORTFOLIO POSITIONING AND EQUITY ENHANCEMENT. In: INDUSTRIAL SECTOR AND MANUFACTURING GROWTH, 27.12.2025, 28.12.2025, 29.12.2025, Vels Institute of Science Technology and Advanced Studies.

Kalaiselvi, K and Nimalathasan, B (2025) AN ANALYSIS OF THE FACTORS DRIVING CROSS-BORDER MIGRATION FROM SRI LANKA TO INDIA. SELP Journal of Social Science, XVI (63). ISSN 2349-1655

Divya, A P and Kalaiselvi, K (2025) How Narrative Shapes Consumer Perception in Digital Branding. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-48-5

Kalaiselvi, K and Krishnan, A (2025) An Analysis of Work-Life Balance Harmony Banking Industry. In: DIGITAL ENTREPRENEURS' GUIDE TO ENGLISH: COMMUNICATING IN THE ONLINE MARKETPLACE. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Aprana, M and Kalaiselvi, K (2025) Beyond the Farm Tour: How Agritourism is Educating Visitors About Sustainable Farming. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Krishnan, A and Kalaiselvi, K (2025) Problems and Prospects of Women Entrepreneurs in Coimbatore District. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Nincy, Sebastian and Kalaiselvi, K (2025) THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR AND BUSINESS GROWTH. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449

Divya, A P and Kalaiselvi, K (2025) THE INFLUENCE OF GENDER ROLES ON WORK-LIFE CONFLICT AMONG WOMEN EMPLOYEES. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449

Divya, A P and Kalaiselvi, K (2025) EMPLOYEE ENGAGEMENT AS A DRIVER OF ORGANIZATIONAL PERFORMANCE: AN HRM PERSPECTIVE. SELP Journal of Social Science, XVI (62). ISSN 2349-1655

Aparna, M and Kalaiselvi, K (2025) INFLUENCERS AS CO-CREATORS: A STUDY ON COLLABORATIVE CONTENT IN DESTINATION BRANDING. SELP Journal of Social Science, XVI (62). ISSN 2349-1655

Divya, A P and Kalaiselvi, K (2025) Human Resource Management Paradigms with AI Integration. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.

Divya, A P and Kalaiselvi, K (2025) A COMPARATIVE STUDY ON WORK-LIFE BALANCE AMONG MARRIED WOMEN CONDUCTORS IN RURAL AND URBAN AREAS. ACERVO JOURNAL, 10 (07). ISSN 2237-8723

Yogeshwari, M and Kalaiselvi, K and Thirumurthi Raja, A (2025) Comparative study of hybrid algorithm based on image. Comparative study of hybrid algorithm based on image.

Karthika, D. and Kalaiselvi, K (2022) IoT Protocol Security Mechanisms. In: Trust‐Based Communication Systems for Internet of Things Applications. Wiley, pp. 29-51. ISBN 9781119896746

Ramesh, M. and Saravanan, S. and Sugumar, S. N. and Kalaiselvi, K and Rajarethinam, E. (2019) Human Development in India with Special Reference to Health. Indian Journal of Public Health Research & Development, 10 (12). p. 604. ISSN 0976-0245

Kalaiselvi, K and Jagadeesan, P. and Ramesh, M. (2019) A Study on Welfare Measure of LIC Employees with Special Reference to Salem Division of Tamilnadu. Indian Journal of Public Health Research & Development, 10 (12). p. 609. ISSN 0976-0245

Kalaiselvi, K and Vetrivel, M. (2019) A Study on Attitude of Female Teachers Towards Inclusive Educationwth Special Reference to Schools in Chennai District. Indian Journal of Public Health Research & Development, 10 (11). p. 443. ISSN 0976-0245

Kalaiselvi, K and Sujarani, Pulla (2018) Correlation Feature Selection (CFS) and Probabilistic Neural Network (PNN) for Diabetes Disease Prediction. International Journal of Engineering & Technology, 7 (3.27). p. 325. ISSN 2227-524X

Kalaiselvi, K and Sowmiya, J (2018) An Extensive Research on Knowledge Mining Systems:A Review. International Journal of Engineering & Technology, 7 (3.6). p. 94. ISSN 2227-524X

Belina V.J. Sara, S and Kalaiselvi, K (2018) Ensemble swarm behaviour based feature selection and support vector machine classifier for chronic kidney disease prediction. International Journal of Engineering & Technology, 7 (2.31). p. 190. ISSN 2227-524X

Kalaiselvi, K and Sujarani, Pulla and Sakthivel, V Cropping Pattern in Farming. In: Cropping Pattern in Farming. River.