Items where Author is "Chitra, C"

Chitra, C and Bamavathi, S (2026) Consumer Satisfaction towards Cosmetic Products and Services with Reference to Chengalpattu District. IJDDT.

Bamavathi, S and Chitra, C (2026) IMPACT OF PRODUCT INNOVATION ON CONSUMER BUYING BEHAVIOUR IN THE COSMETIC INDUSTRY – A STUDY IN CHENGALPATTU DISTRICT. IJDDT, 16 (66): 21. pp. 152-156.

Vijayashree, P and Chitra, C (2026) Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing. ICONIC RESEARCH AND ENGINEERING JOURNALS, 9 (11). pp. 2109-2120. ISSN 2456-8880

Chitra, C and Vijayashree, P (2026) Agriculture - Driven Rural Transformation: Trends, Opportunities, And Challenges. International Journal for Novel Research in Economics , Finance and Management, 4 (3): 1. pp. 1-7. ISSN 3048-7722

Vijayashree, P and Chitra, C (2026) Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing. Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing, 9. pp. 2109-2. ISSN ISSN: 2456-8880

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques For Eco-Friendly Products To Increase Customer Acquisition. International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (CE- 07): 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques for Eco-Friendly products to Increase Customer Acquisition. Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 9: 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S and Chitra, C (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2). pp. 1-7. ISSN E-ISSN: 3048-7641

Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641

Chitra, C and Shashila, S. and Kalpana, G. (2025) From Rubber Stamps to Change-Makers: The Evolving Role of Women Entrepreneurs in India. Project Report. UNSPECIFIED1, Chennai. (In Press)

Shashila, S. and Chitra, C (2025) Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. pp. 165-169.

Chitra, C and Muthu Meenakshi, S and Shashila, S. (2025) GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. In: Circular Economy Business Models: Marketing, Financial Viability and Accounting, Implications, 27.04.2026, Chrompet.

Mohanraj, D and Chitra, C and Srinivasan, P (2025) ENTREPRENEURIAL DEVELOPMENT. In: UNSPECIFIED1.

Chitra, C and Chitra Devi, T (2025) Impact of Work-Life Balance on Job Satisfaction and Its Influence on Consumer Preference towards Organic Food Products in Chennai City. pp. 1133-1139. ISSN 2226-0439

S., Shashila and Chitra, C (2025) The Role of Digital Marketing on Customer Engagement in the Hospitality Industry. In: Impact Analysis of Hrm Practices in the It Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE, pp. 47-56. ISBN 9788198515759

S., Shashila and Chitra, C (2024) Role of E-commerce in Reducing Operational Cost- a Study. In: Impact Analysis of Hrm Practices in the It Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE, pp. 171-180. ISBN 9788198515759